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Casual Articles - Creating Lists to Learn About Yourself, Your Business and Your Customers
How to Genuinely Double Your Sales in 30 Days -- Without Advertising friend who challenged me to create that initial list of 101 Goals – summed up the issue perfectly.Individual sales people, as well as sales managers and business owners, all share the same concern. How to sell more without burning everyone out, or paying too much for marketing.That’s a dilemma that has certainly been solved, quite scientifically, and I’d like to share it with you now ...Executive SummaryEveryone knows that 95% of businesses fail within 5 years. Not so many people realize that even in the top 500 businesses in the world, within 2 years if history is any judge, more than 50% of them won’t be there!So size is no guarantee of survival, let alone success. To survive, a business must “Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.” Whoa. Somebody used my own term back to me! That blew my mind. But Ed was right! If a front porch increases approachability, and approachability is a function of knowledge and uncertainty, then creating lists about yourself invites YOU to get to know YOU. Maybe we need to be more willing to approach ourselves. After all, Socrates once said, “The unexamined life is not worth living.” Here are a few of my favorite lists, all of which I’ve completed and update/cross off regularly. I encourage you to take some time in the next few weeks to write a few of them out: 1.100 Things That Make You Happy What Makes a Good Boss? I love lists. I make them for everything. And I’m not just talking about groceries, things to do this week or places to see before I die; but more important lists that help me learn about myself, my business and my life.According to Rob Sheehan, director of executive education at the James MacGregor Burns Academy of Leadership at the University of Maryland, “Being a good boss is important in any organization, but it’s particularly important for small business. With smaller businesses, you really have the opportunity to set the tone for the entire company.” There are several characteristics, traits, and attitudes that seem to be prevalent among executives that are viewed as “good bosses” by their employees. These include:• Including all levels of employees in decision making• Concentrating on the company’s mission, not just its ability A few years ago when I began writing books, giving speeches and publishing articles, I became obsessed with lists; mainly because they’re easier for other people to follow, and easier for me to write. But the science behind lists is a fascinating thing. It all started with my friend Ed. He once told me to make a list called “101 Goals for 2005.” That’s a lot, I thought. It certainly puts those New Years Resolutions to shame! But coming up with 101 of anything is a lot. And over a period of two weeks, I finished my list. And as per Ed’s suggestion, I made the first item on my list “Write a list of 101 goals.” When I was done, I crossed it off! Then over the next few months, I looked at my list frequently. It kept my goals, dreams and desires in front of me; both business and personal. And I crossed new items off every week, accomplishing more than ever before! Lists allow us to easily put information which belongs together in one place. They don’t prioritize, segment, or bias any one item; but rather allow us to simply get it all down on paper – and sometimes that’s the most important part of learning. In my case, I learned what goals I wanted to accomplish in 2005 – some of which I NEVER would have thought of otherwise. So, the beauty of lists is two sided: making the list, and using the list. Organization Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers. Creativity Capturing This is great tactic to help you understand your own personal brand. My mentor, Shep Hyken, author of Moments of Magic and The Loyal Customer, once told me to write my own list called “Top Ten Reasons You Should Hire Me.” Wow. I’d never really thought of myself in that way. And I admit, it was a difficult task. “Don’t just put ‘Because I’m nice,’” Shep told me, “write a word or phrase, and then expand on it in a detailed paragraph.” So…what are the Top Ten Reasons anyone would want to work with YOU? If you’d like to view my list, go here. Learning “Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.” Whoa. Somebody used my own term back to me! That blew my mind. But Ed was right! If a front porch increases approachability, and approachability is a function of knowledge and uncertainty, then creating lists about yourself invites YOU to get to know YOU. Maybe we need to be more willing to approach ourselves. After all, Socrates once said, “The unexamined life is not worth living.” Here are a few of my favorite lists, all of which I’ve completed and update/cross off regularly. I encourage you to take some time in the next few weeks to write a few of them out: 1.100 Things That Make You Happy California Limited Liability Company Names tly. It kept my goals, dreams and desires in front of me; both business and personal. And I crossed new items off every week, accomplishing more than ever before!Guidelines for selecting a LLC NameSelecting a name for your LLC is one of the first steps in organizing your LLC. The California Secretary of State, will first check to make sure that your selected name is not currently in active use by another California LLC. In the State of California, LLC and Corporation names are distinctly separate. For example, it is possible to have similar names that only differ by the corporate identifer. There can be a name of 'Company Name, LLC' and 'Company Name, Inc.'. Many states would consider the two previous examples as deceptively similar, but not the California Secretary of Stat Lists allow us to easily put information which belongs together in one place. They don’t prioritize, segment, or bias any one item; but rather allow us to simply get it all down on paper – and sometimes that’s the most important part of learning. In my case, I learned what goals I wanted to accomplish in 2005 – some of which I NEVER would have thought of otherwise. So, the beauty of lists is two sided: making the list, and using the list. Organization Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers. Creativity Capturing This is great tactic to help you understand your own personal brand. My mentor, Shep Hyken, author of Moments of Magic and The Loyal Customer, once told me to write my own list called “Top Ten Reasons You Should Hire Me.” Wow. I’d never really thought of myself in that way. And I admit, it was a difficult task. “Don’t just put ‘Because I’m nice,’” Shep told me, “write a word or phrase, and then expand on it in a detailed paragraph.” So…what are the Top Ten Reasons anyone would want to work with YOU? If you’d like to view my list, go here. Learning “Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.” Whoa. Somebody used my own term back to me! That blew my mind. But Ed was right! If a front porch increases approachability, and approachability is a function of knowledge and uncertainty, then creating lists about yourself invites YOU to get to know YOU. Maybe we need to be more willing to approach ourselves. After all, Socrates once said, “The unexamined life is not worth living.” Here are a few of my favorite lists, all of which I’ve completed and update/cross off regularly. I encourage you to take some time in the next few weeks to write a few of them out: 1.100 Things That Make You Happy Membrane Diffuser Solutions for Wastewater Treatment Systems ircuit and allow your information to become clearer.In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic matter that can impair the function of fine bubble diffusers. Eventually this requires either additional energy to overcome high membrane headloss, or reducing the oxygen mass transfer to the process.The rate and type of fouling depends on whether the plant is treating industrial or municipal wastewater, as well as on the process. Typically diffuser types foul more rapidly in low MCRT plants such as non nitrifying conventional processes than in high MCRT plants such as in nutrient removal processes like oxidation ditch, BNR and SBR. Here’s a great example: try making a list of “10 Problems My Customers Complain About.” This exercise will identify several key difficulties for which your business has solutions. Not to mention, this is great information to memorize for future conversation with those customers. Creativity Capturing This is great tactic to help you understand your own personal brand. My mentor, Shep Hyken, author of Moments of Magic and The Loyal Customer, once told me to write my own list called “Top Ten Reasons You Should Hire Me.” Wow. I’d never really thought of myself in that way. And I admit, it was a difficult task. “Don’t just put ‘Because I’m nice,’” Shep told me, “write a word or phrase, and then expand on it in a detailed paragraph.” So…what are the Top Ten Reasons anyone would want to work with YOU? If you’d like to view my list, go here. Learning “Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.” Whoa. Somebody used my own term back to me! That blew my mind. But Ed was right! If a front porch increases approachability, and approachability is a function of knowledge and uncertainty, then creating lists about yourself invites YOU to get to know YOU. Maybe we need to be more willing to approach ourselves. After all, Socrates once said, “The unexamined life is not worth living.” Here are a few of my favorite lists, all of which I’ve completed and update/cross off regularly. I encourage you to take some time in the next few weeks to write a few of them out: 1.100 Things That Make You Happy Franchisors Are Well Advised to Watch the Competition or not this is true, I don’t know. But I do believe each one of us has a stockpile of valuable ideas, experiences, memories and brain sparks that need to be leveraged for the purposes of learning. People have so much information in their minds that making lists can capture these valuable thoughts in a visible way.Many franchisors are well advised to watch your competition like a hawk, especially if you are a fast-mover entrepreneurial type franchise. So often the competition in an industry, which is typically non-franchised field will be quite concerned when a franchise system comes into the industry and starts it rapid expansion roll-out.How do I know this? Well, let’s just say I have experience in such things. Industry associations, good ole’ boy networks and corporations with many outlets and good market share numbers will be watching. When you get tough in their markets they will cheat, call in favors from government regulators and wi This is great tactic to help you understand your own personal brand. My mentor, Shep Hyken, author of Moments of Magic and The Loyal Customer, once told me to write my own list called “Top Ten Reasons You Should Hire Me.” Wow. I’d never really thought of myself in that way. And I admit, it was a difficult task. “Don’t just put ‘Because I’m nice,’” Shep told me, “write a word or phrase, and then expand on it in a detailed paragraph.” So…what are the Top Ten Reasons anyone would want to work with YOU? If you’d like to view my list, go here. Learning “Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.” Whoa. Somebody used my own term back to me! That blew my mind. But Ed was right! If a front porch increases approachability, and approachability is a function of knowledge and uncertainty, then creating lists about yourself invites YOU to get to know YOU. Maybe we need to be more willing to approach ourselves. After all, Socrates once said, “The unexamined life is not worth living.” Here are a few of my favorite lists, all of which I’ve completed and update/cross off regularly. I encourage you to take some time in the next few weeks to write a few of them out: 1.100 Things That Make You Happy Inventive Moms friend who challenged me to create that initial list of 101 Goals – summed up the issue perfectly.Both Liquid Paper and Snugli were invented by moms as new solutions to old problems. Leveraging their ideas into successful products took different paths. Be smart about that business you’re cooking up at home.Liquid Paper was invented by Bette Nesmith Graham to fix the smudges she made trying to erase typing errors at work.After a divorce in the 1940s, she combined her commercial art background with the need to support herself and her small son Michael (later a member of the “Monkees” rock group) by devising the quick drying correcting fluid.Beginning with small batches in her blender, she gradually grew her busi “Lists help you evaluate yourself. They allow you to ‘approach’ who you are as a person. It’s almost like building an INNER front porch…to yourself.” Whoa. Somebody used my own term back to me! That blew my mind. But Ed was right! If a front porch increases approachability, and approachability is a function of knowledge and uncertainty, then creating lists about yourself invites YOU to get to know YOU. Maybe we need to be more willing to approach ourselves. After all, Socrates once said, “The unexamined life is not worth living.” Here are a few of my favorite lists, all of which I’ve completed and update/cross off regularly. I encourage you to take some time in the next few weeks to write a few of them out: 1.100 Things That Make You Happy Good luck and happy listing!
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