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Casual Articles - Survival Tips For Small Businesses
Image Or Character – Which is More Important in Business?
For a business one may not be more important than the other. In fact, they could be equal depending upon how each is interpreted. For the purpose of this article image is defined as a likeness of a person or thing and character defined as moral excellence. It is essential to create a mental picture that unites image and character in an accurate and easily understood representation of the business.Creating this mental picture is a difficult task. Image is a tangible item easily conveyed through physical display while character is a perception based upon emotions. The emotional image is created in the customers mind, an intangible picture. Regardless of what image identifies your business, the crucial factor is what the customer believes to be true.Is it possible that character deserves a more significant role than image? As a customer our expectation is to be handled with the highest level of care, without question. When the care we anticipate is not received it is reported tenfold to our friends and family and anybody else who will listen. This lends support to the
sponse to the
flamboyancy of the advertising or the persuasiveness of the
salesperson. Then we sort of "wake up" a couple of days later and findFor a business one may not be more important than the other. In fact, they could be equal depending upon how each is interpreted. For the purpose of this article image is defined as a likeness of a person or thing and character defined as moral excellence. It is essential to create a mental picture that unites image and character in an accurate and easily understood representation of the business.Creating this mental picture is a difficult task. Image is a tangible item easily conveyed through physical display while character is a perception based upon emotions. The emotional image is created in the customers mind, an intangible picture. Regardless of what image identifies your business, the crucial factor is what the customer believes to be true.Is it possible that character deserves a more significant role than image? As a customer our expectation is to be handled with the highest level of care, without question. When the care we anticipate is not received it is reported tenfold to our friends and family and anybody else who will listen. This lends support to the
Building Staff Into A Team
Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activity is to build staff into a team, and there are four areas you should address to accomplish this.TELL ‘EM WHAT’S GOING ON Whether a business is large or small, communication is always at the top of staff complaints. Most bosses assume this means they should talk more, but that’s only a small percentage of it. When you hire good people, one of the characteristics that makes them “good” is that they want to know they’re making a difference. How will they know they are doing that? They’ll know it when you build a system to keep them abreast of how the business is doing. Now, you don’t have to tell them everything, but you should keep them informed of the important stuff. “Like what?” you ask?Well, how about the challenges the business is facing, new procedures you’re considering, or new twists the market
You may be in Mail Order, Direct Mail, or you may be a local merchant with 150 employees; whichever, however or
whatever---you've got to know how to keep your business alive
during economic recessions. Anytime the cash flow in a business,
large or small, starts to tighten up, the money management of
that business has to be run as a "tight ship."Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activity is to build staff into a team, and there are four areas you should address to accomplish this.TELL ‘EM WHAT’S GOING ON Whether a business is large or small, communication is always at the top of staff complaints. Most bosses assume this means they should talk more, but that’s only a small percentage of it. When you hire good people, one of the characteristics that makes them “good” is that they want to know they’re making a difference. How will they know they are doing that? They’ll know it when you build a system to keep them abreast of how the business is doing. Now, you don’t have to tell them everything, but you should keep them informed of the important stuff. “Like what?” you ask?Well, how about the challenges the business is facing, new procedures you’re considering, or new twists the market
Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse. We've all bought merchandise or services we really didn't need simply because we were in the mood, or perhaps in response to the flamboyancy of the advertising or the persuasiveness of the salesperson. Then we sort of "wake up" a couple of days later and find
Marketing Ideas for Your Handcrafted Jewelry
Ideas for Marketing your Handcrafted Jewelry does not require a large budget but some of that creativity you have used in your designs. Day Spas and Salons: Call local day spas and salons. Ask to speak to the manager or business owner. Set an appointment to show your jewelry. Have your pitch ready on why their customers would benefit from having this product. Think about whether you will wholesale or allow consignment of your jewelry. Be on time and remember your look is just as important as the jewelry presentation. Once the salon or spa places an order/consignment, check back to see what pieces are selling or what comments they have heard from customers. This information is invaluable in finding out what customers want! Boutiques and Specialty stores: Independently owned boutiques, gift, gallery and specialty stores are always on the look out for unique and original items to offer their customers. Prior to calling the store, do a little detective work to give you an edge. Pay attention to what the store carries (classic, funky, etc) and the price. This
to keep your business alive
during economic recessions. Anytime the cash flow in a business,
large or small, starts to tighten up, the money management of
that business has to be run as a "tight ship."Ideas for Marketing your Handcrafted Jewelry does not require a large budget but some of that creativity you have used in your designs. Day Spas and Salons: Call local day spas and salons. Ask to speak to the manager or business owner. Set an appointment to show your jewelry. Have your pitch ready on why their customers would benefit from having this product. Think about whether you will wholesale or allow consignment of your jewelry. Be on time and remember your look is just as important as the jewelry presentation. Once the salon or spa places an order/consignment, check back to see what pieces are selling or what comments they have heard from customers. This information is invaluable in finding out what customers want! Boutiques and Specialty stores: Independently owned boutiques, gift, gallery and specialty stores are always on the look out for unique and original items to offer their customers. Prior to calling the store, do a little detective work to give you an edge. Pay attention to what the store carries (classic, funky, etc) and the price. This
Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse. We've all bought merchandise or services we really didn't need simply because we were in the mood, or perhaps in response to the flamboyancy of the advertising or the persuasiveness of the salesperson. Then we sort of "wake up" a couple of days later and find
How To Quickly Make A Short List
Chapter 9 of 14 How to quickly make a short list.When compiling a list of potential celebrity endorsers, it is paramount that you quickly, accurately, and with stealth-like precision, weed out the non-prospects from the prospects. Once you narrow down the list, you can use some of the techniques and questions raised in the “Famous Index”. This process will enable you to make an educated, and well-thought-out decision.Our short list is basically the tally of who is left after all the others have been carefully eliminated. Just make sure that the list includes only those prospects that fit the mold you are looking to fill. Many times, when this is done by someone who does not have the proper experience, they tend to rely on emotion. Emotion and gut feelings are part of the final process, but for the short list, we recommended that it be based on the facts that you have regarding each potential celebrity endorser.Some of the facts to consider include the celebrity endorsers personality, the product features that need a match, and finding a celebrity endorser who
agement of
that business has to be run as a "tight ship."Chapter 9 of 14 How to quickly make a short list.When compiling a list of potential celebrity endorsers, it is paramount that you quickly, accurately, and with stealth-like precision, weed out the non-prospects from the prospects. Once you narrow down the list, you can use some of the techniques and questions raised in the “Famous Index”. This process will enable you to make an educated, and well-thought-out decision.Our short list is basically the tally of who is left after all the others have been carefully eliminated. Just make sure that the list includes only those prospects that fit the mold you are looking to fill. Many times, when this is done by someone who does not have the proper experience, they tend to rely on emotion. Emotion and gut feelings are part of the final process, but for the short list, we recommended that it be based on the facts that you have regarding each potential celebrity endorser.Some of the facts to consider include the celebrity endorsers personality, the product features that need a match, and finding a celebrity endorser who
Some of the things you can and should do include protecting yourself from expenditures made on sudden impulse. We've all bought merchandise or services we really didn't need simply because we were in the mood, or perhaps in response to the flamboyancy of the advertising or the persuasiveness of the salesperson. Then we sort of "wake up" a couple of days later and find
Prepare for YOUR Future now --
All Presidential candidates (before and after) make all kinds of promises about YOUR 'social security' when running for the top job. Regardless of the promises, YOU are the one who has to live or die by the future plans made on your behalf.Future plans that YOU make and control. It’s your actions that count. No one else is going to make sure that you are cared for in your old age. At street intersections in every city there’s the guys and gals with a sign (hungry, homeless, work for food, etc.). The 'Government' will not meet your needs when you are down and out or feeble and too old to work.BELIEVE the truth --NO one is concerned about YOUR welfare more than you should be. Statistical data indicates that most of us (85%) will be broke at 65, the retirement age (for most). Does that sound very inviting to you and your family? Probably not! It certainly is not very exciting for any of us.Your FUTURE is the result of what YOU do today and tomorrow and the next day. Every single day has some impact on how comfortably you will retire. How much money you
tures made on sudden impulse. We've all
bought merchandise or services we really didn't need simply
because we were in the mood, or perhaps in response to the
flamboyancy of the advertising or the persuasiveness of the
salesperson. Then we sort of "wake up" a couple of days later and findAll Presidential candidates (before and after) make all kinds of promises about YOUR 'social security' when running for the top job. Regardless of the promises, YOU are the one who has to live or die by the future plans made on your behalf.Future plans that YOU make and control. It’s your actions that count. No one else is going to make sure that you are cared for in your old age. At street intersections in every city there’s the guys and gals with a sign (hungry, homeless, work for food, etc.). The 'Government' will not meet your needs when you are down and out or feeble and too old to work.BELIEVE the truth --NO one is concerned about YOUR welfare more than you should be. Statistical data indicates that most of us (85%) will be broke at 65, the retirement age (for most). Does that sound very inviting to you and your family? Probably not! It certainly is not very exciting for any of us.Your FUTURE is the result of what YOU do today and tomorrow and the next day. Every single day has some impact on how comfortably you will retire. How much money you
Associations Must Either Partner or Perish
The reason for any professional or trade association to exist is for the purpose of synergistic and mutual improvement of the persons and organizations involved is a particular industry or profession. I believe an association to be a gathering of people with similar interests and goals. This gathering must be a multi-faceted partnering alliance between members (including associate or supplier members), officers and paid staff.In every association with which I currently hold membership or have held membership, I've have experienced a class structure. While I believe this class structure is generally unintentional, it is none-the-less destructive and at cross-purposes to the associations’ stated mission. The officers usually make policy and the rules for all to follow. The staff works hard to serve the officers, more so than the membership. This is because they believe, or have the perception, that they hold their jobs at the pleasure of the board of directors. While operational staff generally works under, and is hired by, an executive director or executive vice president, the staff
sponse to the
flamboyancy of the advertising or the persuasiveness of the
salesperson. Then we sort of "wake up" a couple of days later and find that we've committed hundreds of dollars of business funds for an item or service that's not essential to the success of our own business, when really pressing items had been waiting for those dollars.The reason for any professional or trade association to exist is for the purpose of synergistic and mutual improvement of the persons and organizations involved is a particular industry or profession. I believe an association to be a gathering of people with similar interests and goals. This gathering must be a multi-faceted partnering alliance between members (including associate or supplier members), officers and paid staff.In every association with which I currently hold membership or have held membership, I've have experienced a class structure. While I believe this class structure is generally unintentional, it is none-the-less destructive and at cross-purposes to the associations’ stated mission. The officers usually make policy and the rules for all to follow. The staff works hard to serve the officers, more so than the membership. This is because they believe, or have the perception, that they hold their jobs at the pleasure of the board of directors. While operational staff generally works under, and is hired by, an executive director or executive vice president, the staff
If you are incorporated, you can eliminate these "impulse purchases" by including in your by-laws a clause that states: "All purchasing decisions over (a certain amount) are contingent upon approval by the board of directors." This will force you to consider any "impulse purchases" of considerable cost, and may even be a reminder in the case of smaller purchases.
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