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Casual Articles - Small Business Server Business Tips
Done right, this chiropractic marketing approach actually requires LESS WORK and LESS TIME than what you're probably doing right now.Here's how it works:First, take a look at the report of findings you do with prospective patients.Maybe it's a formal report of findings.Or, maybe it's more of an informal consultation or process you bring prospective patients through.Regardless, how many of the prospective chiropractic patients you meet with
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996
The growing brotherhood of youth hunting for better job prospects in cities all over the world is pointing to the lack of entrepreneurial skills among youth. If job sites or advertisements are offering any information pertaining to employment, then it is only illustrative of the jobs that are available in a section of the industry. In fact, this young generation approaches such job offers with anticipation and desperation to try to target and identify possible job opportunities.
Over the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.
As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon.
However, before you go ahead and bet YOUR company on Microsoft Small Business Server, consider the following three Small Business Server Business Tips... so you can maximize your Small Business Server consulting profits.
(1) Most small businesses in your area have never heard of Microsoft Small Business Server.
Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for Microsoft Small Business Server, don't make the ultra-common mistake of assuming that the typical non-technical small business owner even knows what Microsoft Small Business Server is.
If you want to maximize your consulting profits and avoid commodity price wars, you're much better off leading off with a pitch for something that's more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.
(2) Sell your small business prospects on YOUR company first.
The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients' outsourced IT department.
Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you'll get plenty of opportunities to sell Small Business Server, once you've established a solid client/consultant relationship.
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996
A prototype is one of the first manufactured units of a product, which is tested so that any changes can be made to the design if necessary, before the actual commercial manufacture of the product. Before the year 1880, inventors had to present a prototype of their invention to the patent office when applying for the patent. This is not a requirement anymore, but prototypes are needed for other reasons.A prototype helps you in figuring out any design flaws there may be in
(1) Most small businesses in your area have never heard of Microsoft Small Business Server.
Although there may be hundreds, if not thousands, of small businesses in your area that would be excellent candidates for Microsoft Small Business Server, don't make the ultra-common mistake of assuming that the typical non-technical small business owner even knows what Microsoft Small Business Server is.
If you want to maximize your consulting profits and avoid commodity price wars, you're much better off leading off with a pitch for something that's more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.
(2) Sell your small business prospects on YOUR company first.
The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients' outsourced IT department.
Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you'll get plenty of opportunities to sell Small Business Server, once you've established a solid client/consultant relationship.
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996
WRITING A BUSINESS PLAN - Common mistakes to avoid -- Unbelievable Financial Projections Whether you’ve omitted key figures such as salaries or whether the numbers you’ve forecast are outrageously high, this area is one to be very careful with. A business plan will need to include everything from break-even projections to proposed return on investments to cash flow forecasts, and somebody in your team will need to be able to discuss these issues confidently.
If you want to maximize your consulting profits and avoid commodity price wars, you're much better off leading off with a pitch for something that's more universally recognized... such as getting rid of computer viruses, stopping SPAM, or preventing computer security breaches.
(2) Sell your small business prospects on YOUR company first.
The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients' outsourced IT department.
Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you'll get plenty of opportunities to sell Small Business Server, once you've established a solid client/consultant relationship.
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996
Think all your marketing efforts occur before the trade show? Wrong!During the show is a great time to extend your reach. The trick is to give visitors something at the show that is an experience, or an item that goes back to the office with them.1. SPECIAL BUSINESS CARDS Print up a special business card for major shows. Add the show name, logo and dates along with your regular information. Why? People may not remember you, but they will remember t
The real money in Small Business Server is NOT in reselling the Microsoft Small Business Server software. The real money comes from selling the RELATIONSHIP with the small business. So your company essentially becomes your clients' outsourced IT department.
Remember, no small business owner is going to wake up in the middle of the night, in a cold sweat, craving Small Business Server. However, small business owners DO constantly lose sleep over what will happen to their companies if their computer systems fail them. Become the solution to the more primal, survival instinct and you'll get plenty of opportunities to sell Small Business Server, once you've established a solid client/consultant relationship.
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996
Once you understand the four phases of the sales cycle, you can then use that understanding to either initiate the process or move it along. (Remember that it is vitally important that YOU control the process). Before you can even begin to think about how to close the sale and bank that commission check, you've got understand how the process works in the mind of your prospect. Now, keep in mind that this process is exactly the same in every sale of every product or service. Firs
(3) Microsoft doesn't value computer consultants as much as they sometimes say.
Little known fact: the first version of Microsoft Small Business Server, planned in 1996 and released in 1997, was code-named "SAM"... because Microsoft's goal was for Small Business Server to completely bypass their reseller channel and be sold at "Sam's Club" warehouse clubs.
So the product team had the mandate to make the Small Business Server product SO simple that a non-technical small business end user could buy Small Business Server at the warehouse club and have the Small Business Server suite running in their office that same day.
Shortly after the first-version shipped, Microsoft realized that the most cost-effective way to reach small businesses with Small Business Server was through their reseller channel. And since then, Small Business Server resources have flowed toward the channel.
However, even today, you can often find 5-user versions of Microsoft Small Business Server in retail stores.
So the point: Microsoft isn’t putting all its Small Business Server "eggs" in one basket, so why should you?!? Which brings us back to points one and two: Small business owners aren't actively shopping for a “Small Business Server”. So instead of "selling" Small Business Server per se, you're much better off selling a small business on YOUR company, BEFORE you sell Microsoft Small Business Server.
The Bottom Line
In this article, we looked at three Small Business Server business tips that every computer consultant, systems integrator and value added reseller needs to be aware when selling Microsoft Small Business Server.
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