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    Publicity - What to Say to a Reporter
    You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.Here's where the publicity game gets interesting for marketing-minded financial planners. You’ve been tracking reporters – you know who covers your topics. You’ve been tracking Topic A’s and trends affecting your market. You’re ready!When you call a reporter, you’re going to say something like: categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

    While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to “sell” your busin

    Do Boards need a Technology Audit Committee?
    What does FedEx, Pfizer, Wachovia, 3Com, Mellon Financial, Shurgard Storage, Sempra Energy and Proctor & Gamble have in common? What board committee exists for only 10% of publicly traded companies but generates 6.5% greater returns for those companies? What is the single largest budget item after salaries and manufacturing equipment?Technology decisions will outlive the tenure of the management team making those decisions. Wh
    You are probably hard at work promoting your business (and if you’re not, you should be!), but if you haven’t submitted your profile to any contests yet, you may be missing a golden opportunity.

    Receiving an award for your business can increase your company’s credibility. Winners can brand their businesses as “Award Winning” in subsequent advertising and often receive a logo or emblem to note the achievement on web pages and promotional materials. Participating in events like these can generate valuable exposure to the business community and the media loves to cover these events and often interviews participants for stories. Even if you don’t win, simply participating could open doors you didn’t even know existed.

    Your local chamber of commerce, small business administration center or trade association may sponsor an awards event. Many contests charge an entry fee so you must weigh the cost against the value of participating. If the rewards and/or exposure are great, the entry fee can easily pay for itself. There are also a number of events that you can enter online. Here are a few to consider:

    The Small Biz Games
    (http://www.SmallBizGames.com) offers cash prizes from $500 to $2000 for winners in categories such as Entrepreneur of the Year, Best Internet Business of the Year, Best New Company of the Year, Best New Product of the Year, and Most Creative Marketing Campaign. Winners will be honored at an awards dinner at a small business conference in Las Vegas with keynote speaker Jay Conrad Levinson (author of the ever popular Guerrilla Marketing series of books). Deadline for entry is December 31, 2005.

    The Webby Awards
    (http://www.WebbyAwards.com) are presented by The International Academy of Digital Arts and Sciences to recognize excellence in website design. There are over sixty categories including Arts, Blog, Community, Events, Games, Lifestyle, Health, Sports, Travel, and Weird. The deadline for 2005 has already passed, but you can sign up on their website for notification of future contest details.

    The Stevies Awards for Women Entrepreneurs
    (http://www.StevieAwards.com) honors winners from 18 categories including Best Company, Best Entrepreneur, Best New Product, Lifetime Achievement, and Women Helping Women. This contest is open to all U.S. based women-owned businesses with fewer than 100 employees. The 2005 contest details should be announced soon and there is an opt-in mailing list on their site for notifications.

    The folks at InsideBlogging.com hosted their first Business Blogging Awards (http://www.businessbloggingawards.com/) in 2005. Some of the categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

    While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to “sell” your busine

    Entrepreneurialism: Seven Unnecessary Traits
    When you are working to establish your own business you may believe certain things to be true about entrepreneurialism. While some traits may have merit there are other traits that may not be as necessary as you might have imagined.Leadership Skills vs. Personal DriveInterestingly, leadership skills are less important than personal drive. In most entrepreneurial efforts the seeds of an idea are cultivated by ONE not MANY. In the
    articipating could open doors you didn’t even know existed.

    Your local chamber of commerce, small business administration center or trade association may sponsor an awards event. Many contests charge an entry fee so you must weigh the cost against the value of participating. If the rewards and/or exposure are great, the entry fee can easily pay for itself. There are also a number of events that you can enter online. Here are a few to consider:

    The Small Biz Games
    (http://www.SmallBizGames.com) offers cash prizes from $500 to $2000 for winners in categories such as Entrepreneur of the Year, Best Internet Business of the Year, Best New Company of the Year, Best New Product of the Year, and Most Creative Marketing Campaign. Winners will be honored at an awards dinner at a small business conference in Las Vegas with keynote speaker Jay Conrad Levinson (author of the ever popular Guerrilla Marketing series of books). Deadline for entry is December 31, 2005.

    The Webby Awards
    (http://www.WebbyAwards.com) are presented by The International Academy of Digital Arts and Sciences to recognize excellence in website design. There are over sixty categories including Arts, Blog, Community, Events, Games, Lifestyle, Health, Sports, Travel, and Weird. The deadline for 2005 has already passed, but you can sign up on their website for notification of future contest details.

    The Stevies Awards for Women Entrepreneurs
    (http://www.StevieAwards.com) honors winners from 18 categories including Best Company, Best Entrepreneur, Best New Product, Lifetime Achievement, and Women Helping Women. This contest is open to all U.S. based women-owned businesses with fewer than 100 employees. The 2005 contest details should be announced soon and there is an opt-in mailing list on their site for notifications.

    The folks at InsideBlogging.com hosted their first Business Blogging Awards (http://www.businessbloggingawards.com/) in 2005. Some of the categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

    While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to “sell” your busin

    Credentialing: An Essential Part of Promoting Yourself & Your Small Business
    You’ve just opened your own small service enterprise or coaching or consulting practice and you want to earn some business.Millions have done it before you, and millions more will do it afterwards.But why does it seem so tough?One reason is credibility. When you’re just starting out, you don’t have much, so your prospects will be reluctant to believe your assertions about the good you can do for them.How can you ge
    ny of the Year, Best New Product of the Year, and Most Creative Marketing Campaign. Winners will be honored at an awards dinner at a small business conference in Las Vegas with keynote speaker Jay Conrad Levinson (author of the ever popular Guerrilla Marketing series of books). Deadline for entry is December 31, 2005.

    The Webby Awards
    (http://www.WebbyAwards.com) are presented by The International Academy of Digital Arts and Sciences to recognize excellence in website design. There are over sixty categories including Arts, Blog, Community, Events, Games, Lifestyle, Health, Sports, Travel, and Weird. The deadline for 2005 has already passed, but you can sign up on their website for notification of future contest details.

    The Stevies Awards for Women Entrepreneurs
    (http://www.StevieAwards.com) honors winners from 18 categories including Best Company, Best Entrepreneur, Best New Product, Lifetime Achievement, and Women Helping Women. This contest is open to all U.S. based women-owned businesses with fewer than 100 employees. The 2005 contest details should be announced soon and there is an opt-in mailing list on their site for notifications.

    The folks at InsideBlogging.com hosted their first Business Blogging Awards (http://www.businessbloggingawards.com/) in 2005. Some of the categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

    While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to “sell” your busin

    Tips for Selling a Business
    For small business owners, the process of selling their business can become more complicated than the process that bigger companies go through when they sell their business. This is because in contrast to big business owners, small business owners do not have ready access to Wall Street investment bankers, merger and acquisition firms, and high priced brokers who can make the process a lot easier. However, this does not mean that small busine
    ou can sign up on their website for notification of future contest details.

    The Stevies Awards for Women Entrepreneurs
    (http://www.StevieAwards.com) honors winners from 18 categories including Best Company, Best Entrepreneur, Best New Product, Lifetime Achievement, and Women Helping Women. This contest is open to all U.S. based women-owned businesses with fewer than 100 employees. The 2005 contest details should be announced soon and there is an opt-in mailing list on their site for notifications.

    The folks at InsideBlogging.com hosted their first Business Blogging Awards (http://www.businessbloggingawards.com/) in 2005. Some of the categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

    While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to “sell” your busin

    Trade Show Giveaways - Tips for Your Promotional Products
    Of course, giving away promotional items is a must at any trade show booth. Giving away and receiving cool products are part of the experience of attending and participating in the event. You’re there to network and build contacts by interacting with your prospective customers. Giving them useful, valuable, and interesting items helps them to remember your business.Beyond this simple reason, there are countless others that promotion
    categories included Best Blogs: Overall, Entrepreneur, Leadership, Marketing, About Small Business, and PR. The prizes were donated by sponsors and the winners were selected by voters from the public, providing great exposure to entrants. Watch for updates from this site and an announcement on a new contest for Technology Awards.

    While entering awards may not be a traditional venue for marketing your business, it can certainly pay off in exposure and other opportunities. The best strategy is to enter these contests early, be thorough with the details, and participate in any events or forums offered by the hosts. This is a great chance to “sell” your business to the public so be sure to word your entries carefully. Use the opportunity to network with other businesses and make new connections. Soon your advertising strategy may shift to hype your “Award Winning” business.

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