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Casual Articles - Fire the CEO
Making a profit is the primary goal in any business enterprise. The same holds true for Internet businesses for sale. Profit is the excess of income over expense. Profit is an objective indicator of productivity, and a solid basis for growth, expansion and survival. Profit en
From this day forward you shou
Ditch the business plan and buy a lottery ticket. That's what I tell new entrepreneurs who seek angel or venture funding. The odds are probably better, you will save yourself a lot of time and grief and you'll get results sooner with the lottery. If you have a great idea that
Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."
I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.
You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say.
So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.
That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.
From this day forward you shoul
“It’s tough to make predictions, especially about the future,” Yogi Berra once said.But here are a few things to consider as you start the new year.If tightness in the job market continues, wages will drive upward, economists say. With unemployment so low
I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.
You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say.
So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.
That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.
From this day forward you shou
What would happen if you decided to take an extended vacation? Would you still have the same business results when you returned?I met a business owner recently who told me an interesting story. His business was 15 years old and he had approximately 50 employees. A coup
You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say.
So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.
That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.
From this day forward you shou
What principles should a company keep in mind when developing a mission statement? Appropriate criteria must be chosen for defining the business. There are several alternatives for defining one’s services: by the products one produces, by unique resources that the company pos
So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.
That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.
From this day forward you shou
There's a terrific article in the current issue of Fortune magazine, titled "What It Takes To Be Great."Geoffrey Colvin's subtitle for the article, "Research now shows that the lack of natural talent is irrelevant to great success. The secret? Painful and demanding p
From this day forward you should think of yourself as the CMO or Chief Marketing Officer of your business. (And get some business cards with that title too.)
So how do you do that? You must become a marketing evangelist for your firm. You must preach to your customers, your suppliers, your bankers, and (perhaps most importantly) your employees.
And the gospel is this.
• Here's who makes a great client (Your Target Market)
• Here's what you do that makes a difference in their life (Your Unique Positioning)
• and...Here's how they can help you get to where you are going (Referrals and Strategic Partnerships)
Create a short statement for each of the above, plaster it on the walls, and teach it word-for-word to everyone who works for you.
That's it...that's your new job description. The difference this point of view can make for your business is staggering.
Now, just make sure you do a proper exit interview
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