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  • Casual Articles - A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?

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    Customer information categoriesThe following information categories form a frame of good understanding of the Customer.Customer behavior:• Products and services that are purchased• Product portfolio, product versions, supplementary services, product features
    t they just market using their company name? Logos are expensive, right? Can a small busi
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    And is having a logo really that important?

    My answer to both of these questions is an emphatic YES!

    A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.

    Why do small businesses need a logo?

    Why can't they just market using their company name? Logos are expensive, right? Can a small busin

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    an emphatic YES!

    A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.

    Why do small businesses need a logo?

    Why can't they just market using their company name? Logos are expensive, right? Can a small busi

    The Three Schools of Business Ethics
    G. Richard Shell, author of Bargaining for Advantage: Negotiation Strategies for Reasonable People, identifies three primary schools of ethics in negotiation. To me, they are equally valuable in examining ethics in the context of business in general.1. The Poker School - "It's a Game"<
    brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.

    Why do small businesses need a logo?

    Why can't they just market using their company name? Logos are expensive, right? Can a small busi

    Admitted Black Friday Shop-a-Holic Speaks Out
    As an admitted Black Friday shop-a-holic, I was always so amused by the determination of Black Friday shoppers and found it hysterically funny to watch the behavior of people on this eventful day. Consumers literally tripping over each other to get to a bargain, made me want to do something t
    out in the marketplace selling.

    Why do small businesses need a logo?

    Why can't they just market using their company name? Logos are expensive, right? Can a small busi

    Status - Cross Cultural Differences
    Status exists in all societies but varies in fundamental ways. Cross cultural differences in they way in which we perceive status, gain status and react to status differ from culture to culture.In this article we examine the cross cultural differences with relation to status and analys
    t they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.

    I believe ALL businesses should have a logo

    You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the l

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