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Casual Articles - A Small Business Must Have a Solid Foundation
Hello againToday we want to talk about how you find products to sell. There are a number of ways. Some will cost you a bundle, some will cost you a little and some will cost you nothing (except your time).Finding productsWe discussed products in Article Two, but here the emphasis is different. Then I wanted you to think about your product as the second most important element in your business model. Here I want to talk in just a little more detail about how and where you find products.As we said, there are a number of ways to find products. You can:
A proposition: incompatibility is a product of competition.Recently I found this notification on the CBS site “Statistics Netherlands”: Divorce rate up in 2005 Compared to 2004, the number of divorces in the Netherlands rose by nearly 2 thousand to 33 thousand in 2005. Incompatibility of characters and infidelity are most frequently mentioned as reasons for divorce...(Source: CBS - http://www.cbs.nl/en-GB/menu/themas/mens-maatschappij/bevolking/publicaties/artikelen/2006-1862-wm.htm) - there is more interesting information about this topic, but that doesn't serve this arti
There are many planks that support a business but there are four corner-posts that bear the most weight…
The four corner-posts are Marketing, Selling, Production and Financial Control. There are a multitude of other aspects which helps to make a business profitable. For example, customer service, adequate capital, and location.
But I can guarantee that if a firm is failing in any one of marketing, selling, production or financial control the business will fail.
And that’s the chief difference between a small business and a big business. A big business has whole departments to oversee each of those functions and it has peo
Business cards are still the most valued marketing tool used at present. Its valuable contribution to the promotions and advertising field had made it to be among the top most tools used.Basically the significance of business cards had manifold to bring great benefits. One of which is, it serves as a frontline image of your business. Second they make first contact with your future customers. And lastly serve as a marketing tool of keeping a good networking communication among your clients.More often we observe the initial reactions given by our first hand clients. When we hand them
The four corner-posts are Marketing, Selling, Production and Financial Control. There are a multitude of other aspects which helps to make a business profitable. For example, customer service, adequate capital, and location.
But I can guarantee that if a firm is failing in any one of marketing, selling, production or financial control the business will fail.
And that’s the chief difference between a small business and a big business. A big business has whole departments to oversee each of those functions and it has peo
During the past few months, I have had the opportunity to talk with many women about pricing and valuing - both themselves and their businesses - when delivering two of my popular seminars: profitable pricing and negotiation. The ability to value yourself, coupled with strong negotiation skills, are critical in terms of determining your own worth and value, and the value which others place upon you.Society typically determines value through monetary measures - what you make in terms of salary if you work within the corporate realm, or revenue generated by your business if you are an entrep
But I can guarantee that if a firm is failing in any one of marketing, selling, production or financial control the business will fail.
And that’s the chief difference between a small business and a big business. A big business has whole departments to oversee each of those functions and it has peo
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.Fill your e-zine with the same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability on the Web—that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.You are using the same content, but have m
And that’s the chief difference between a small business and a big business. A big business has whole departments to oversee each of those functions and it has peo
In any given market I expect to see a variance in price for the identical product X.The variance should not be significant even when a volume factor is introduced i.e. more traffic reduces the price to encourage even more traffic.Aside: Wal Mart offers low prices but have higher margins than most of their competitors because they pay significantly less to purchase the identical product.MarginMargin is calculated as follows: Selling Price of Product subtract Cost of Product divided by the Selling Price.Product X cost $10 and sells for $20 therefo
You must carry out all four functions and manage at the same time.
Marketing
I have been counseling in small business for 30 years and still find people who do not know what marketing is.
At seminars I ask about their marketing and it almost certain one or more participants will say, “Well, we advertise in the local give-away newspaper”. Advertising is not marketing. It’s only a tool of marketing.
To use any marketing tool you must know who your target is and you must know what you’re selling.
Your customer is
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