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  • Casual Articles - Street Wars Between Mobile Car Washers and Mobile Auto Detailers

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    There is much competition in the mobile auto detailing business. There are two different lines of reasoning emerging as to how the business should be run. One is go for volume and discount and wash the world. The other is go after the high end customer which is 10% of the market, do exceptional work and charge as much as the market will give. These two principles are the reason for a war between mobile auto detailers and mobile car washes. Mobile car wash companies are often seen washing the Honda car for the single mom in an office complex. While the auto detailers would not touch the car unless she was a total babe and they thought they might get a date out of it.

    Sometimes there is much animosity in parking lots and words spoken when the two types of businesses are at the same location. Sometimes you hear the mobile car washer say something like; “We don’t do detailing, we wash cars.”

    This puts the mobile auto detailer at ease; unless they also sometimes wash cars. Sometimes the mobile car washers will tell them that they will refer customers to them who want detailing because you don’t do that; even ask for a stack of business cards. During the next week the mobile car washer might refer eight to ten people to them. If they hear back that people are

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    h is 10% of the market, do exceptional work and charge as much as the market will give. These two principles are the reason for a war between mobile auto detailers and mobile car washes. Mobile car wash companies are often seen washing the Honda car for the single mom in an office complex. While the auto detailers would not touch the car unless she was a total babe and they thought they might get a date out of it.

    Sometimes there is much animosity in parking lots and words spoken when the two types of businesses are at the same location. Sometimes you hear the mobile car washer say something like; “We don’t do detailing, we wash cars.”

    This puts the mobile auto detailer at ease; unless they also sometimes wash cars. Sometimes the mobile car washers will tell them that they will refer customers to them who want detailing because you don’t do that; even ask for a stack of business cards. During the next week the mobile car washer might refer eight to ten people to them. If they hear back that people are

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    single mom in an office complex. While the auto detailers would not touch the car unless she was a total babe and they thought they might get a date out of it.

    Sometimes there is much animosity in parking lots and words spoken when the two types of businesses are at the same location. Sometimes you hear the mobile car washer say something like; “We don’t do detailing, we wash cars.”

    This puts the mobile auto detailer at ease; unless they also sometimes wash cars. Sometimes the mobile car washers will tell them that they will refer customers to them who want detailing because you don’t do that; even ask for a stack of business cards. During the next week the mobile car washer might refer eight to ten people to them. If they hear back that people are

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    sinesses are at the same location. Sometimes you hear the mobile car washer say something like; “We don’t do detailing, we wash cars.”

    This puts the mobile auto detailer at ease; unless they also sometimes wash cars. Sometimes the mobile car washers will tell them that they will refer customers to them who want detailing because you don’t do that; even ask for a stack of business cards. During the next week the mobile car washer might refer eight to ten people to them. If they hear back that people are

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    ll tell them that they will refer customers to them who want detailing because you don’t do that; even ask for a stack of business cards. During the next week the mobile car washer might refer eight to ten people to them. If they hear back that people are pleased, refer two people per week from then on; meanwhile the mobile car washer ends up stealing all the mobile detailers weekly wash customers because the prices are so much different. As soon as this starts happening the mobile detailer starts to bad mouth the mobile car washers quality.

    Mobile car wash operators think; “Why would someone bad mouth you when you just referred business to them?” Good question, it is hard to understand why people shoot themselves in the foot. Here is their logic:

    They do detailing, they spend more time on a car, therefore, they are better

    They believe that since they charge more they are better

    Since they are so much better, they are helping the customer by warning them about you

    ‘You get what you pay for’ so the customer should pay more

    You have taken all their wash business so they are getting back at you

    They made a lot of money where you sent them on a referral and would like to keep going back

    What the mobile detailers don’t un

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