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    A Guide to Brochure Printing
    Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capa
    for set up and troubleshooting. I don’t whole heartedly recommend QuickBooks because I think parent company Intuit is losing touch with its core customer (we, the small business owners of the United States of America). There’s too much nickel and dime-ing and poor support. But, at this point, it’s still the most widely used system and certainly meets the needs of most small businesses as far as what it can do.

    I do recommend that you get professional help in setting up your accounting system if you don’t have an accounting background. It’s a case of Garbage In Garbage Out. A well set up system will give you the best information with the least trouble. It’s less expensive to have it set up right to begin with than it is to have it cleaned up later.

    Whatever record keeping solution you choose for your business, the key to success is actually using it on a very regular basis. Otherwise, your business struggle

    How to 'Rent Out' Your Blank Car Doors as Advertising Space to Cover Gas Bills!
    What if there was a way to make money sitting in traffic jams?How this for a free idea for you....Recently I was talking to a gentlemen about advertising, and finding 'other ways' to generate leads for our own small businesses. One technique that we both overlooked, is putting basic signage on your car (with a twist).After thinking about the upsides and the downsides of advertising on our cars... we worked out that permanent signage can be a major problem down the track. EG Potentially going out of business, once it's on your car it costs alot of money if y
    If you’re like me, you love accounting. It’s so fascinating and such an ingenious system. Don’t you just think that Double Entry Accounting is the most beautiful creation of all humankind?

    Okay, let’s get real. You probably think accounting is boring and best left to pencil pushing geeks (like me!). I mean…BOOORRRRING! Total Snooze-fest!

    Well, my friend, I’m about to introduce you to Real World Accounting for Regular People. But, be careful, it just may change the way you look at accounting FOREVER! In fact, one of my clients looked up from a spreadsheet one day and said, “Wow, I never knew accounting could be FUN!” You just might have the same experience.

    For starters, a lot of people think accounting is about math, which is an immediate turnoff. Although accounting does include math, it’s more like a foreign language. All you need to do is learn the parts of that language that actually apply to you. Think about visiting a foreign country. You don’t need to be fluent in the entire language. You just need to know the important things like what to order (or not order) in a restaurant, how to get directions, and how ask where the bathroom is. It’s the same thing with accounting. You need to know what you need to know and the rest is unimportant. I mean, do you really need to know about corporate accounting practices or off shore financial transactions. Probably not.

    So, how do you figure out what you need to know when you don’t even know where to begin? Follow me and I’ll show you!

    The first thing you need to know is this. You must, must, must keep your personal finances and your business finances separate. Using your personal checkbook for all your transactions is a bad way to go. Here’s why:

    • The Internal Revenue Service wants to know that you have a very clear distinction between your personal affairs and your business affairs. They want details. If you try to pass off personal expenses as business expenses, you’re violating tax laws. They don’t like that.

    • If you ever plan to borrow money for your business or get credit from your vendors, your lender or vendor will want to see detailed records of your business performance. Handing them your checkbook register is not going to make them want to give you money or sell to you on credit.

    • You need to know how your company is performing at all times so you can plan ahead, make adjustments in your operations, and make informed decisions.

    • The more accurate your records, the more accurate your tax return. It prevents you from missing deductions.

    • It’s the only way you’ll know whether your business is making money or if you’re just kidding yourself.

    So, if you don’t have a separate checking account for your business, go get one. It’s easy and inexpensive and it will give you clarity on how your business is really doing.

    The next step is your accounting system. Now, when I say “accounting system” I’m talking about an organized way of keeping track of your records. It can be computerized or it can be the old fashioned pencil and paper route. The important thing is that a) you have one and b) you use it.

    Finding a System That Works For You

    Your record keeping system needs to be designed so that it works for you. It should be:

    • Simple to understand
    • Flexible and adaptable to changing needs
    • Inexpensive to develop and maintain
    • Require little time to maintain
    • Be handy and convenient to use

    If you use a computerized accounting software package like QuickBooks, all those qualifications are met. I generally recommend QuickBooks to my clients because it’s easy to use and you can also find local support for set up and troubleshooting. I don’t whole heartedly recommend QuickBooks because I think parent company Intuit is losing touch with its core customer (we, the small business owners of the United States of America). There’s too much nickel and dime-ing and poor support. But, at this point, it’s still the most widely used system and certainly meets the needs of most small businesses as far as what it can do.

    I do recommend that you get professional help in setting up your accounting system if you don’t have an accounting background. It’s a case of Garbage In Garbage Out. A well set up system will give you the best information with the least trouble. It’s less expensive to have it set up right to begin with than it is to have it cleaned up later.

    Whatever record keeping solution you choose for your business, the key to success is actually using it on a very regular basis. Otherwise, your business struggles

    Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More)
    Used the right way and with the right audience, postcards often outperform their mailbox “competitors” in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here’s why postcards are so effective.QUICK Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.AFFORDABLE Direct mail postcards are the cheap
    Think about visiting a foreign country. You don’t need to be fluent in the entire language. You just need to know the important things like what to order (or not order) in a restaurant, how to get directions, and how ask where the bathroom is. It’s the same thing with accounting. You need to know what you need to know and the rest is unimportant. I mean, do you really need to know about corporate accounting practices or off shore financial transactions. Probably not.

    So, how do you figure out what you need to know when you don’t even know where to begin? Follow me and I’ll show you!

    The first thing you need to know is this. You must, must, must keep your personal finances and your business finances separate. Using your personal checkbook for all your transactions is a bad way to go. Here’s why:

    • The Internal Revenue Service wants to know that you have a very clear distinction between your personal affairs and your business affairs. They want details. If you try to pass off personal expenses as business expenses, you’re violating tax laws. They don’t like that.

    • If you ever plan to borrow money for your business or get credit from your vendors, your lender or vendor will want to see detailed records of your business performance. Handing them your checkbook register is not going to make them want to give you money or sell to you on credit.

    • You need to know how your company is performing at all times so you can plan ahead, make adjustments in your operations, and make informed decisions.

    • The more accurate your records, the more accurate your tax return. It prevents you from missing deductions.

    • It’s the only way you’ll know whether your business is making money or if you’re just kidding yourself.

    So, if you don’t have a separate checking account for your business, go get one. It’s easy and inexpensive and it will give you clarity on how your business is really doing.

    The next step is your accounting system. Now, when I say “accounting system” I’m talking about an organized way of keeping track of your records. It can be computerized or it can be the old fashioned pencil and paper route. The important thing is that a) you have one and b) you use it.

    Finding a System That Works For You

    Your record keeping system needs to be designed so that it works for you. It should be:

    • Simple to understand
    • Flexible and adaptable to changing needs
    • Inexpensive to develop and maintain
    • Require little time to maintain
    • Be handy and convenient to use

    If you use a computerized accounting software package like QuickBooks, all those qualifications are met. I generally recommend QuickBooks to my clients because it’s easy to use and you can also find local support for set up and troubleshooting. I don’t whole heartedly recommend QuickBooks because I think parent company Intuit is losing touch with its core customer (we, the small business owners of the United States of America). There’s too much nickel and dime-ing and poor support. But, at this point, it’s still the most widely used system and certainly meets the needs of most small businesses as far as what it can do.

    I do recommend that you get professional help in setting up your accounting system if you don’t have an accounting background. It’s a case of Garbage In Garbage Out. A well set up system will give you the best information with the least trouble. It’s less expensive to have it set up right to begin with than it is to have it cleaned up later.

    Whatever record keeping solution you choose for your business, the key to success is actually using it on a very regular basis. Otherwise, your business struggle

    Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
    If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company’s Public Relations for possible feature stories, ads or announcements:Local Newspapersffairs and your business affairs. They want details. If you try to pass off personal expenses as business expenses, you’re violating tax laws. They don’t like that.

    • If you ever plan to borrow money for your business or get credit from your vendors, your lender or vendor will want to see detailed records of your business performance. Handing them your checkbook register is not going to make them want to give you money or sell to you on credit.

    • You need to know how your company is performing at all times so you can plan ahead, make adjustments in your operations, and make informed decisions.

    • The more accurate your records, the more accurate your tax return. It prevents you from missing deductions.

    • It’s the only way you’ll know whether your business is making money or if you’re just kidding yourself.

    So, if you don’t have a separate checking account for your business, go get one. It’s easy and inexpensive and it will give you clarity on how your business is really doing.

    The next step is your accounting system. Now, when I say “accounting system” I’m talking about an organized way of keeping track of your records. It can be computerized or it can be the old fashioned pencil and paper route. The important thing is that a) you have one and b) you use it.

    Finding a System That Works For You

    Your record keeping system needs to be designed so that it works for you. It should be:

    • Simple to understand
    • Flexible and adaptable to changing needs
    • Inexpensive to develop and maintain
    • Require little time to maintain
    • Be handy and convenient to use

    If you use a computerized accounting software package like QuickBooks, all those qualifications are met. I generally recommend QuickBooks to my clients because it’s easy to use and you can also find local support for set up and troubleshooting. I don’t whole heartedly recommend QuickBooks because I think parent company Intuit is losing touch with its core customer (we, the small business owners of the United States of America). There’s too much nickel and dime-ing and poor support. But, at this point, it’s still the most widely used system and certainly meets the needs of most small businesses as far as what it can do.

    I do recommend that you get professional help in setting up your accounting system if you don’t have an accounting background. It’s a case of Garbage In Garbage Out. A well set up system will give you the best information with the least trouble. It’s less expensive to have it set up right to begin with than it is to have it cleaned up later.

    Whatever record keeping solution you choose for your business, the key to success is actually using it on a very regular basis. Otherwise, your business struggle

    Invest Wisely in Yourself and Your Business
    One of the most amazing things about consumers is that people are not aware of the publications available within their industry.It is a very wise decision to visit a local library and ask the business librarian how to find magazines or publications that are in your industry. They will help you locate them and it may be a good idea to subscribe to them.Reading these publications will keep you informed and motivated and show you how well other people are doing. You will read success stories and be able to implement ideas that other successful companies are using. Y
    easy and inexpensive and it will give you clarity on how your business is really doing.

    The next step is your accounting system. Now, when I say “accounting system” I’m talking about an organized way of keeping track of your records. It can be computerized or it can be the old fashioned pencil and paper route. The important thing is that a) you have one and b) you use it.

    Finding a System That Works For You

    Your record keeping system needs to be designed so that it works for you. It should be:

    • Simple to understand
    • Flexible and adaptable to changing needs
    • Inexpensive to develop and maintain
    • Require little time to maintain
    • Be handy and convenient to use

    If you use a computerized accounting software package like QuickBooks, all those qualifications are met. I generally recommend QuickBooks to my clients because it’s easy to use and you can also find local support for set up and troubleshooting. I don’t whole heartedly recommend QuickBooks because I think parent company Intuit is losing touch with its core customer (we, the small business owners of the United States of America). There’s too much nickel and dime-ing and poor support. But, at this point, it’s still the most widely used system and certainly meets the needs of most small businesses as far as what it can do.

    I do recommend that you get professional help in setting up your accounting system if you don’t have an accounting background. It’s a case of Garbage In Garbage Out. A well set up system will give you the best information with the least trouble. It’s less expensive to have it set up right to begin with than it is to have it cleaned up later.

    Whatever record keeping solution you choose for your business, the key to success is actually using it on a very regular basis. Otherwise, your business struggle

    The Email Blow-Off
    This week's article is my response to a question by Lisa Boudreau of ePresence. "I cold call into Fortune 1000 companies, often times the admin will tell me to send the CIO, or whoever I'm calling, an email about who we are and what we do. I tend to think of emails as a last ditch effort, but others think they are a good follow up to a live conversation. I'd be interested in what you think! - Lisa Boudreau, Sales Rep, ePresence Inc. Thanks for writing in Lisa. The title I gave this article pretty much sums up what I think. When making cold calls, administrative assista
    for set up and troubleshooting. I don’t whole heartedly recommend QuickBooks because I think parent company Intuit is losing touch with its core customer (we, the small business owners of the United States of America). There’s too much nickel and dime-ing and poor support. But, at this point, it’s still the most widely used system and certainly meets the needs of most small businesses as far as what it can do.

    I do recommend that you get professional help in setting up your accounting system if you don’t have an accounting background. It’s a case of Garbage In Garbage Out. A well set up system will give you the best information with the least trouble. It’s less expensive to have it set up right to begin with than it is to have it cleaned up later.

    Whatever record keeping solution you choose for your business, the key to success is actually using it on a very regular basis. Otherwise, your business struggles and you’re in constant danger of sliding into the Cash Flow Swamp.

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