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Casual Articles - Small Business - Your Pricing Strategies
Joint Ventures - Part VI
JV to the Affluent – If you can partner with a business that sells a high-ticket item to the affluent, here’s a blueprint worth testing:- Choose the most popular high-ticket item they sell. - Send a letter via Fedex to their “A” list, those 20% of customers that are responsible for 80% of their profits. Tell them about a special one-day closed door private by invite-only “showing” for that one specific product/service. Hire a professional copywriter to write a specific sales letter for that one product or service. - Serve coffee, tea, muffins, or whatever is appropriate for that target market on the day of the showing. Make it an event, more than just the product or service itself. Look for ways to gain media exposure. Yes, it’s a private showing, but if their “A’ list hears ab
in town? Think aJV to the Affluent – If you can partner with a business that sells a high-ticket item to the affluent, here’s a blueprint worth testing:- Choose the most popular high-ticket item they sell. - Send a letter via Fedex to their “A” list, those 20% of customers that are responsible for 80% of their profits. Tell them about a special one-day closed door private by invite-only “showing” for that one specific product/service. Hire a professional copywriter to write a specific sales letter for that one product or service. - Serve coffee, tea, muffins, or whatever is appropriate for that target market on the day of the showing. Make it an event, more than just the product or service itself. Look for ways to gain media exposure. Yes, it’s a private showing, but if their “A’ list hears ab
The Reality of Marketing Conflict
Rhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic. Competition is getting brutal. The name of the game has become “taking business away from somebody else.”As companies experiment with different ways to increase sales, they are turning more and more to warfare strategies in general.But aggressiveness alone is not the mark of a good military strategy. Especially aggressiveness as represented by the “more” school of management. More products, more sales people, more advertising, more hard work.Especially more hard work. Somehow we feel better about success if we have to work hard to achieve it. So we schedule more meetings, more reports, and more memos, more management reviews.
Think the best way to get more customers is to have the lowest prices in town? Think agRhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic. Competition is getting brutal. The name of the game has become “taking business away from somebody else.”As companies experiment with different ways to increase sales, they are turning more and more to warfare strategies in general.But aggressiveness alone is not the mark of a good military strategy. Especially aggressiveness as represented by the “more” school of management. More products, more sales people, more advertising, more hard work.Especially more hard work. Somehow we feel better about success if we have to work hard to achieve it. So we schedule more meetings, more reports, and more memos, more management reviews.
Checking in with Hotel Job Opportunities
You should look for hotel job opportunities if you are interested in working in the hospitality industry. You can easily find something in your area because there are hotels everywhere. You can do many different jobs in a hotel, and you have to be flexible to do them effectively. Hotels need workers at all hours and on all days of the week because they never close. If you are lucky enough, you can secure a daytime position, even if you haven’t worked at a hotel for a long time.There are hotel job opportunities that match your skills and capabilities. For example, you can work at the front desk if you don’t mind standing for long periods of time. You may also find daytime positions as a member of the cleaning staff that cleans the rooms, if that is what you are looking for. Maintenance wo
y to get more customers is to have the lowest prices in town? Think aYou should look for hotel job opportunities if you are interested in working in the hospitality industry. You can easily find something in your area because there are hotels everywhere. You can do many different jobs in a hotel, and you have to be flexible to do them effectively. Hotels need workers at all hours and on all days of the week because they never close. If you are lucky enough, you can secure a daytime position, even if you haven’t worked at a hotel for a long time.There are hotel job opportunities that match your skills and capabilities. For example, you can work at the front desk if you don’t mind standing for long periods of time. You may also find daytime positions as a member of the cleaning staff that cleans the rooms, if that is what you are looking for. Maintenance wo
Passion for Profits
Business owners and managers are busier than ever. As their businesses grow and become more complex, they find that they don’t have the time to be all things to all people. In the early stages of a business, the owner or manager waits on customers, does the buying, collects past due accounts, supervises just about everyone on staff and may even stay late to stuff the monthly statements.At each stage of business growth, managers must muster the discipline to delegate more and personally perform fewer and fewer job functions to give them time to think and plan. This is not easy. After all, the business is their baby. They oftentimes gave birth to it and have nurtured it to this point, so trusting someone else to assume accountability for key jobs can often feel somewhat like separatio
tomers is to have the lowest prices in town? Think aBusiness owners and managers are busier than ever. As their businesses grow and become more complex, they find that they don’t have the time to be all things to all people. In the early stages of a business, the owner or manager waits on customers, does the buying, collects past due accounts, supervises just about everyone on staff and may even stay late to stuff the monthly statements.At each stage of business growth, managers must muster the discipline to delegate more and personally perform fewer and fewer job functions to give them time to think and plan. This is not easy. After all, the business is their baby. They oftentimes gave birth to it and have nurtured it to this point, so trusting someone else to assume accountability for key jobs can often feel somewhat like separatio
Small Business Call Center Solutions
Given the development in technology, especially in communications, small businesses can now have capabilities that only bigger companies could access. New technology has been designed to cater to the requirements of small businesses at very low prices. In addition to this, intense competition among companies that offer various services to businesses have led to a price war meaning that companies compete by offering some of the lowest prices for their services.One benefit that technology has afforded to small businesses are call center solutions.One of the recent developments in communications technology is the Voice over Internet Protocol (VoIP) -- a technology that allows businesses to communicate with clients from different locations without having to incur huge long distance b
the lowest prices in town? Think aGiven the development in technology, especially in communications, small businesses can now have capabilities that only bigger companies could access. New technology has been designed to cater to the requirements of small businesses at very low prices. In addition to this, intense competition among companies that offer various services to businesses have led to a price war meaning that companies compete by offering some of the lowest prices for their services.One benefit that technology has afforded to small businesses are call center solutions.One of the recent developments in communications technology is the Voice over Internet Protocol (VoIP) -- a technology that allows businesses to communicate with clients from different locations without having to incur huge long distance b
Five Tips For Hiring The Right Salesperson
Are you ready to make the right hiring choices? According to a recently released survey of 16,000 businesses nationwide, Manpower reported that hiring will improve in the fourth quarter of 2003. Specifically, the staffing company found that 22% of companies expect to hire more staff in the last quarter of the year. If you plan to hire any salespeople, you’ll want to avoid some common hiring mistakes.Hiring salespeople can be particularly challenging. When you think about it, it makes sense. Salespeople are good at selling and sometimes you can be sold a bill of goods. In any hiring decision, it’s easy to make a mistake. In sales, your odds of hiring the right person are 50/50 at best.To make sure you don’t sabotage your chances of success, try these five tips:1. Use an asse
in town? Think again. Think the best way to create a successful business is to try to
Are you ready to make the right hiring choices? According to a recently released survey of 16,000 businesses nationwide, Manpower reported that hiring will improve in the fourth quarter of 2003. Specifically, the staffing company found that 22% of companies expect to hire more staff in the last quarter of the year. If you plan to hire any salespeople, you’ll want to avoid some common hiring mistakes.Hiring salespeople can be particularly challenging. When you think about it, it makes sense. Salespeople are good at selling and sometimes you can be sold a bill of goods. In any hiring decision, it’s easy to make a mistake. In sales, your odds of hiring the right person are 50/50 at best.To make sure you don’t sabotage your chances of success, try these five tips:1. Use an asse
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