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Casual Articles - Want to Grow Your Business? Make an Irresistible Offer
So what will you put on your resume when you apply for your first “job” in 3, 5, 10, 15 years?Depending on the work you are applying for, this can be challenging. Challenging but not impossible.The concept of putting “Domestic Engineer” or some other fancy way of describing time as a homemaker may seem amusing, but it doesn’t fool anyone.Rather, concentrate on the SKILLS you used in the various things you were doing.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped an
Meetings are as diverse in their purpose and structure as the speakers who are on the platform at these meetings. They can be international, national, regional. They can be internal meetings, external meetings, sales meetings, client conferences, user conferences, annual conferences or leadership retreats.Once you have determined the purpose, theme and structure of your meeting you will have a better idea of your speaker needs. The followi
Getting new customers is costly and requires a repeated effort. Once you have a customer it is easier to retain them as long as they are receiving value and benefit from their relationship with you.
I recall a woman I dealt with years ago while I was serving as an executive member for our police association.
The legal name of the association was changing and we needed new letterhead, business cards, etc.
I knew this woman was trained as a graphic artist and was starting her own business.
Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.
She was excited about the opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.
She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped and
If your business caters to the kinds of people who might be parents or involved with small children, you have a goldmine in the making and you might not even be aware of it. Kids are huge players in the decisions on how parents spend their money and where they do their business, even in the cases of businesses like real estate or banking. The kids might not care which bank offers a slightly better rate on a savings plan, but they will remember wh
I recall a woman I dealt with years ago while I was serving as an executive member for our police association.
The legal name of the association was changing and we needed new letterhead, business cards, etc.
I knew this woman was trained as a graphic artist and was starting her own business.
Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.
She was excited about the opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.
She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped an
I'm amazed at how many people new to internet marketing have heard of autoresponders but do not understand how they really work, why they need one and the power of what it can accomplish.The list is the business and the business is the list.Read any internet marketing guru and they will tell you that the fortune is in your list. You've got to have a list. Your list is everything. They keep hammering it home. Know why? Because it i
She was excited about the opportunity and informed me she didn't have any set prices, but would create some designs and provide a proposal if we decided to accept her work.
She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped an
Being a professional and speaking like a professional are two very different things.Before you can speak like a professional, you need to be certain that you believe that you are a professional. This may sound like an odd statement to some readers, however, many small businesses are successfully started and run by those who are more accustomed to working behind the scenes than in front of the microphone and camera. The fact is, no one is bor
Her work was good. Our Executive Team reviewed the samples and selected a favorite.
I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped an
This technology ridden world is approaching with a new development everyday. Today’s high competition drives you to find the best software that fulfills the exact needs of your business in minimum possible time and at most appropriate budget. This demand brings an idea of custom software development in which exclusive and quality software is created bearing in mind the demands of your business instead of off-the-shelf software that may not he
When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200/hour for three hours work, and $150 for the design.
When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.
What was her fatal mistake?
She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist, she didn't understand marketing strategies.
She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.
It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.
If this woman had provided an irresistible offer, she might have established a relationship with us and could have created the opportunity to sell again and again as we required brochures, posters, etc. for ongoing events.
In the end, she invested three hours work and walked away with no client and no money.
What is the lesson here?
You have a huge responsibility to do whatever it takes to make it easy and irresistible for a potential client to enter into a relationship with you.
You don't want to make it difficult or impossible.
Everything you do to secure a client should revolve around making is easier and more appealing to do business with you.
You want to make it easy for a prospect to say yes to enter into a relationship with y
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