Casual Articles - Business

The Placement Crash - The Failure of PR in the Conversation World
Traditional public relations yields a common problem called “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing.For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture the Conversation during and

rities that you are really running a business and not a hobby.

But more important, it helps you to keep your records straight.

Money you generate and spend in the process of conducting your business goes through your business account, all other money goes into your personal account.

TIP: If you are a sole-proprietor, don’t intend to have employees, and don’t antic

Don't Let Your Small Business Fall in the FDCPA Trap
When someone owes your small business money, you certainly feel like a victim. But did you know that if you aren't careful, you could break the law by trying to get the money back?How to Break a Federal Debt Collection LawYou have a small business, and your bills are coming due soon. You could easily pay those bills if a few thousands dollars of overdue invoices were paid. It's time to give your clients a few friendly reminders:1] You call up the biggest debtor

The way you manage your money is one of the first things you'll change when you move from employment to self-employment.

You are moving from an environment where you received income in equal amounts at set intervals to one where your income fluctuates.

Managing money in such circumstances is unfamiliar and, for most of us, uncomfortable.

These are some tips I developed from my experience of 10+ years of self-employment.

• KEEP GOOD RECORDS

When I first got started, an old CPA friend of mine had three words to say. “Keep good records.”

Maintaining good records of your money transactions helps you in several ways.

It helps you track your income and spending so you can create a realistic budget.

Your financial records become a management tool for your business. If your records are accurate and up to date, you can track changes in income and spending – and take appropriate action, when necessary.

There’s gold in those records. As a self-employed person you can deduct all kinds of business expenses. But you have to be able to substantiate them with evidence (receipts, invoices, credit card slips, mileage logs, etc.)

Lastly, keeping good financial records keeps the authorities happy when they come calling. The IRS audit rate of self-employed people is higher than almost any other group.

• OPEN SEPARATE CHECKING AND SAVINGS ACCOUNTS FOR YOUR BUSINESS.

Having separate bank accounts in your business’s name does a great deal to prove to snoopy tax authorities that you are really running a business and not a hobby.

But more important, it helps you to keep your records straight.

Money you generate and spend in the process of conducting your business goes through your business account, all other money goes into your personal account.

TIP: If you are a sole-proprietor, don’t intend to have employees, and don’t antici

Affiliate Marketing - Friend or Foe?
Firstly, what is an affiliate? Well it’s somebody who promotes other people’s products and services and for the result of a sale or lead earns a commission - a win/win situation for affiliate and retailer alike.7 Reasons to start an Affiliate Business• Minimum outlay costs, you don’t even need a website to get up and running. All that’s needed is plenty of enthusiasm and a willingness to learn.• Minimum risk – affiliate marketing provides you with the opportuni

loped from my experience of 10+ years of self-employment.