Casual Articles - Business

Presentation Paranoia
“The human brain starts working the moment you are born and never stops until you stand up to speak in public.” (Sir George Jessel)Have you had this feeling before? Rest assured you are not alone. You might be one of the many who would rate your fear of public speaking alongside or ahead of death! Your fear may translate itself to “FEAR” – Forget Everything

ing. But whatever business you are in you can easily develop a community relation manual by taking this outline below and modifying it and then writing three paragraphs for each item. This will give you an edge on your competition and help you align your business strategy with that of your community and insuring that you attain a larger and more loyal customer base.

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATIO

Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!
My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.A skille

Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; “It is our corporate policy, sorry!” Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; “No can do” offer them other assistance instead. For instance if they come in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction.

Your employees and managers of all your stores should have leeway to help you serve the community, which support your business. By having a policy up front and community relations over all strategy you can turn a potentially negative event, which will hurt you thru word of mouth into a bonanza of new discovered customers within that group. I have written an outline, which can assist you in promoting your community relations strategy. Now realize every business is different and ours is unique like yours. We are in the mobile car wash business and are able to do such things as car wash fundraisers and give out gift certificates for auto-detailing. But whatever business you are in you can easily develop a community relation manual by taking this outline below and modifying it and then writing three paragraphs for each item. This will give you an edge on your competition and help you align your business strategy with that of your community and insuring that you attain a larger and more loyal customer base.

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATION

Cherished Brands - When Memorabilia Survives the Business
Companies come and go. So do brands and promotional memorabilia. Interestingly, though sometimes a logo becomes so cherished it can actually last longer than the actual company who produced it. When this happens, it is an indication of serious feelings of customer goodwill, employee satisfaction, and positive associations in general.People become nostalgic. They collect memorabilia of dec

than a business which refuses to give back a little and gives some ridiculous excuse of; “It is our corporate policy, sorry!” Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; “No can do” offer them other assistance instead. For instance if they come in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction.

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATIO

Pay More, Expect More, Get More
It's time for more retailers to test the 'pay more expect more, get more' theory.It seems that retailers have always argued against higher wages, benefits and full-time positions citing exorbitant wage costs as the reason.While it is true that the expense, in dollars would increase it certainly does not follow that the actual wage percent would increase. And it is the percentage that i

in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction.

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATIO

NOT Marketing Makes You Stingy
In coaching clients, I have a tendency to see immediately when a client is using excuses, is complaining, resisting, or over-thinking an assignment. This usually means the client doesn’t want to move forward on a certain aspect of our work for whatever reason. When I press deeper, like I did this week with a client, I often get this:“I don’t want to feel like a used car salesman. So

y negative event, which will hurt you thru word of mouth into a bonanza of new discovered customers within that group. I have written an outline, which can assist you in promoting your community relations strategy. Now realize every business is different and ours is unique like yours. We are in the mobile car wash business and are able to do such things as car wash fundraisers and give out gift certificates for auto-detailing. But whatever business you are in you can easily develop a community relation manual by taking this outline below and modifying it and then writing three paragraphs for each item. This will give you an edge on your competition and help you align your business strategy with that of your community and insuring that you attain a larger and more loyal customer base.

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATIO

Your Future View Will Determine The Future You
How you view the future shapes your actions. Technology has changed the future. The future is not what it is. Anticipation of the future is the key to the success of corporations. It is good to step back to look at the big picture at times, hence the need for rest and relaxation. Your worst enemy is relying on past successes. You need to reinvent your cash cow. Your views and perceptions of

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATIONS

A. Volunteer Support

B. Maintaining Lists

1. Change Yearly

2. Phone Numbers, Addresses

3. Share Lists

4. Networking With Lists

C. Carry Through

D. Remember Names

E. Environmental Groups

1. Maintain Communications

2. Volunteer

F. Attend A Meeting

II. SERVICE CLUBS

A. Rotary

B. Kiwanis

C. Optimist

D. Elks

E. Lions

F. Women’s Groups

III. PTA’S, BOOSTER CLUBS

A. Community Relations Representatives At Schools

B. ASB Clubs

C. Student groups

D. Awards

E. Scholarship Funds

F. Fundraisers

G. Coupons, Etc.

IV. SENIOR CITIZENS

A. Discounts

B. Mobile Home Parks

C. Golf Courses

D. Square Dances

E. Senior Centers

V. SEARCH AND RESCUE

A. Fires, Locusts

B. Floods, Hurricanes, Tornadoes

C. Earthquakes, Volcanoes, Tsunamis

D. Riots

E. Volunteer

F. Other

VI. WHEEL CHAIR WASHING DAY

VII. MISCELLANEOUS

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With Internet use spreading across the globe, one advertising message no longer fits all. Believe it or not, Asians, Europeans and Latin Americans account for more than 60 percent of all Web traffic, and the percentage is climbing. At the same time, Internet shoppers everywhere are becoming increasingly hostile to generic pop-ups and banners. So, how can on-line advertisers get results in such a complex and demanding marketplace? A big part of the answer is geo-targeting.

As the founder of a franchising company I often looked towards international markets to expand our brand name and our company. Of course now with all the political tension in the world in the Middle East and in Central and South America one has to wonder if that is a safe bet. If you put in company-owned units in South America or Central America who is to say that in the future the government will not come and confiscate the business.

Is your organization ready to start reaping the rewards of managing business processes rather than functions? Find out the six critical steps that will get you there.

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