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Casual Articles - Buy a Flower Shop: Serious Considerations
Be Rebellious
In order to get consumers (whether they are retail or service customers or business- to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run.If your competition is talking loudly and you decide to yell louder, what do you think they will do? Yep. They’ll start to scream. Nobody wins a shouting match when it comes to advertising. And usually you’ll find you even lose a few customers in the process because they can’t stand the noise.It’s the same with one-upmanship. If you have to compete on more and better coupons or more and better discounts
ked In order to get consumers (whether they are retail or service customers or business- to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run.If your competition is talking loudly and you decide to yell louder, what do you think they will do? Yep. They’ll start to scream. Nobody wins a shouting match when it comes to advertising. And usually you’ll find you even lose a few customers in the process because they can’t stand the noise.It’s the same with one-upmanship. If you have to compete on more and better coupons or more and better discounts
Is Your Business Ready For a Do-Over?
Let’s say the business of your dreams allows you a comfortable income, enough money for contributions, more than enough for retirement purposes and a little bit of fun along the way.However, your clients get in the way.They may contact you too much, not follow up on their commitments, cost you too much, drain your energy or may just be the wrong clients for you at this stage of your business.Maybe it’s time for a Business Do-Over.What does a Do-Over require?First, review your client list. Second, check out how you are acting in your business. Third, evaluate, eliminate, elevate and expand your business.For either
You've always liked fLet’s say the business of your dreams allows you a comfortable income, enough money for contributions, more than enough for retirement purposes and a little bit of fun along the way.However, your clients get in the way.They may contact you too much, not follow up on their commitments, cost you too much, drain your energy or may just be the wrong clients for you at this stage of your business.Maybe it’s time for a Business Do-Over.What does a Do-Over require?First, review your client list. Second, check out how you are acting in your business. Third, evaluate, eliminate, elevate and expand your business.For either
How Soon Can We Get Underway?
If we could absolutely know right away who was destined to buy from us, and distinguish these folks from non-buyers, selling would be a lot easier; don’t you agree?Of course, we can’t be certain. There are always surprises, like prospects that seem to return from the dead and suddenly buy without any fuss, and become profitable customers.QUALIFYING prospects is the process of determining whether people have the means, the motivation, and the clout to buy.Unfortunately, when qualifying is done, it usually sounds brusque.The car seller comes to mind, that upon first sighting a shopper abruptly and condescendingly asks, “So, are you going t
ve always liked If we could absolutely know right away who was destined to buy from us, and distinguish these folks from non-buyers, selling would be a lot easier; don’t you agree?Of course, we can’t be certain. There are always surprises, like prospects that seem to return from the dead and suddenly buy without any fuss, and become profitable customers.QUALIFYING prospects is the process of determining whether people have the means, the motivation, and the clout to buy.Unfortunately, when qualifying is done, it usually sounds brusque.The car seller comes to mind, that upon first sighting a shopper abruptly and condescendingly asks, “So, are you going t
How To Dramatically Improve Sales Closing Ratios
A closing question asks for a final decision. A trial-closing question is one that asks prospects for an opinion. Trial-closings should be non-threatening questions that ask how your prospective customer feels about what you have presented. Typical trial-closing questions can build in their directness as these examples illustrate:• “How does this approach sound?”• “Which of the two demonstrated packages do you like best?”• “Do you see how this approach can save you money?”• “What are your feelings about our guarantee program?”• “Do you need additional information before making a decision these products and/or services?"lways liked
A closing question asks for a final decision. A trial-closing question is one that asks prospects for an opinion. Trial-closings should be non-threatening questions that ask how your prospective customer feels about what you have presented. Typical trial-closing questions can build in their directness as these examples illustrate:• “How does this approach sound?”• “Which of the two demonstrated packages do you like best?”• “Do you see how this approach can save you money?”• “What are your feelings about our guarantee program?”• “Do you need additional information before making a decision these products and/or services?"
Are You As Dumb As I Was About Sales?
How dumb is dumb? When I was young, I never thought I would end up in sales. In fact, someone told me that most salespeople end up in sales when they are looking for a real job and can't find one. Many salespeople fall into sales and can't make the cut because they don't fit the mold. What is the salesperson mold?The Salesperson Mold I thought salespeople came from the same mold. They all had above average looks, great smiles and presented themselves well. I thought salespeople had an easy life and they didn't have to work hard for their business. I actually thought that business just came to them over the telephone or by them just stopping
s liked How dumb is dumb? When I was young, I never thought I would end up in sales. In fact, someone told me that most salespeople end up in sales when they are looking for a real job and can't find one. Many salespeople fall into sales and can't make the cut because they don't fit the mold. What is the salesperson mold?The Salesperson Mold I thought salespeople came from the same mold. They all had above average looks, great smiles and presented themselves well. I thought salespeople had an easy life and they didn't have to work hard for their business. I actually thought that business just came to them over the telephone or by them just stopping
Your Ideal Client
A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have different needs than country club executives. Country Club executives have different likes and dislikes than bikers.Targeting your sales to a smaller niche is a much better way to go. As a matter of fact, as counterintuitive a
ked flowers and you t
A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have different needs than country club executives. Country Club executives have different likes and dislikes than bikers.Targeting your sales to a smaller niche is a much better way to go. As a matter of fact, as counterintuitive a
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