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Casual Articles - The Step Zero Effect
You know, this would be a great business if it weren’t for having to deal with people all the time…OK, so maybe I’ve exaggerated things a bit, but we’ve all certainly heard that saying before. Why does that sentiment ring true for so many folks? Obvi
The company lost sight of what it did exceptionally well. It had caught the disea
If you're in the business of sales, you probably know that making sales isn't easy. It gets even harder when you don't have a grasp on customer psychology or when you don't really understand the sales process. The objective of selling is to close the deal,
Once there was a semiconductor company in financial trouble. Profits were dropping, and the company was losing money every quarter. The pressure was on to stop the bloodletting.
A key executive at the company became convinced that the wireless home audio market was a perfect opportunity because the company already made components that were used in wireless devices. Putting their own product together seemed a logical step. So they set out to take their piece of the market.
And failed.
Why? The executive let the desperation to solve a problem dissolve his focus on Step Zero. They had no expertise in the consumer electronics business, no distribution channels, no appropriate product development skill.
The company lost sight of what it did exceptionally well. It had caught the diseas
No matter how well-versed you are with your products and services, if you do not win your customers’ trust, your business will fail to sell.It is of vital importance to build trust and rapport with your customers. There is no hard and fast rule that ev
A key executive at the company became convinced that the wireless home audio market was a perfect opportunity because the company already made components that were used in wireless devices. Putting their own product together seemed a logical step. So they set out to take their piece of the market.
And failed.
Why? The executive let the desperation to solve a problem dissolve his focus on Step Zero. They had no expertise in the consumer electronics business, no distribution channels, no appropriate product development skill.
The company lost sight of what it did exceptionally well. It had caught the disea
Many franchisors in modern franchising today believe that they should have a certain percentage of women and minorities in their franchises and always make sure to recruit new franchise candidates in that ratio. This is extremely bad policy; sure equal opport
And failed.
Why? The executive let the desperation to solve a problem dissolve his focus on Step Zero. They had no expertise in the consumer electronics business, no distribution channels, no appropriate product development skill.
The company lost sight of what it did exceptionally well. It had caught the disea
Everywhere we go we see or hear the word 'free' attached to every label of every product or service. Yet, time has taught us that everything comes at a price and our minds are subconsciously programmed to steer-clear of the sinister that is called 'f
And failed.
Why? The executive let the desperation to solve a problem dissolve his focus on Step Zero. They had no expertise in the consumer electronics business, no distribution channels, no appropriate product development skill.
The company lost sight of what it did exceptionally well. It had caught the disea
Six Sigma methodologies aim at improving overall quality by eliminating defects and achieving near perfection by restricting the number of possible defects to less than 3.4 defects per million. Six Sigma methodologies were originally developed for implementat
The company lost sight of what it did exceptionally well. It had caught the disease called "critical organizational forgetting," which was the reason it was underperforming in the first place.
It is all too easy to become stuck in the "sounds like a good idea" state that so often happens when we drink too much of own Kool-Aid, so to speak. In this case, company executives believed that because they could do one thing, they could do another thing that seemed nothing more than a simple, logical extension of the other. Their mistake cost them hundreds of thousands of dollars.
Why Knowing What You do Well is So Important
Think of what your organization does well as the lens that focuses you on the value you bring to solving your customer's problems. The success of any organization or company is built on a persistent fo
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