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  • Casual Articles - A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study

    Sales Letters: Teasing Your Way To Higher Response
    It’s estimated that your prospect is inundated with 17 different solicitations in his mailbox every week. So, like most of us, he checks his mail with his sales-defense shields on high. He sorts his mail standing over a trash can, giving each piece about 3 seconds consideration before deciding its fate.Your job is to get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or include only the actual address, with no company name). Hopefully, your prospect will mistake you for an actual personal letter, and you’ll at least get opened.Tactic #2 is to come out with phasers on kill: Not only does your envelope admit to carrying a sales message inside, it actually launches into that message before it’s even opened – with a headline p

    Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

    If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized

    A Product & Business Opportunity No One Should Be Without
    The Lost SocietyThe PerceptionAll throughout North America and Canada there seems to be a growing need for legal assistance for everyday life situations. However, most people fail to seek out legal counsel for one reason or another. Maybe they feel as if they could not afford the lawyer’s fees, or they may feel that if they ignore the problem it will simply work itself out, or they may even think that their situation is not serious enough to warrant a lawyer’s assistance.After reading several message boards where members where asking questions seeking free advice for very serious situations all they got was advice without getting solutions. It is now more apparent that the need for legal counsel is even larger than previously perceived.The ResearchDuring my reading, I learned of a serious situation where one of the members (a couple) is in great need of a lawyer’s assistance but the member seems reluctant to seek legal counsel because they a
    Many self employed professionals find themselves overwhelmed, frustrated, and confused when it comes to running their businesses. The deep skills they have in their professional field do little to prepare them for the dog-eat-dog world of running a business. The following is a case study from the client files of small business expert, Caroline Jordan, detailing a typical professional’s experience trying to run a business without foaming at the mouth.

    The Best Doggone Veterinarian in Town

    One of my clients, I’ll call him John, is everything you could ever wish for in a veterinarian. He’s kind, concerned, competent, and willing to call in a specialist for cases he doesn’t feel comfortable handling. His office is busy, his staff pleasant, and service is good. But John has a problem. He’s exhausted. From the time he started his practice twelve years ago, he’s been doing all the accounting, tax preparing, human resources, dealing with insurance companies, banks, labor surveys, building maintenance, and calls from sales people while trying to work full time as a veterinarian. As such, his accounting is a mess, his tax returns haven’t been filed for five years, and office policies and procedures allow unproductive employees to continue receiving a paycheck.

    The Hair Loss Isn’t Mange—It’s Stress!

    Meanwhile, John is pulling his hair out all day long. He’s starting to look like a dog with mange. His staff is continually asking him routine questions, he’s taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years’ worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesn’t. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.

    John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.

    Chasing Your Own Tail?

    Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

    If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized

    You Can Actually Forecast Your Client Flow
    If you’re like most people in business for themselves, you market yourself in an ad hoc fashion: when you have time, when you think of it or only when a specific opportunity comes along. But wouldn’t you agree with me that inconsistency in marketing creates inconsistency in new client flow? That seems to be the bain of existence for most self-employed people like us.So, is there such a thing as being able to PREDICT how many new clients you’ll get next month or next year? I say YES!You see, I’m able to predict (with certain accuracy) that I have a full practice at most times; therefore, how much revenue comes in for each month of this year. For example, I know that I’ll have a full practice in 6 months and then again a year later.How can I be so sure? Because I’ve created systems that keep me on track in my marketing, even a year ahead of time.You may have heard me get on my soapbox about being systematic in your networking and in your marketing
    cases he doesn’t feel comfortable handling. His office is busy, his staff pleasant, and service is good. But John has a problem. He’s exhausted. From the time he started his practice twelve years ago, he’s been doing all the accounting, tax preparing, human resources, dealing with insurance companies, banks, labor surveys, building maintenance, and calls from sales people while trying to work full time as a veterinarian. As such, his accounting is a mess, his tax returns haven’t been filed for five years, and office policies and procedures allow unproductive employees to continue receiving a paycheck.

    The Hair Loss Isn’t Mange—It’s Stress!

    Meanwhile, John is pulling his hair out all day long. He’s starting to look like a dog with mange. His staff is continually asking him routine questions, he’s taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years’ worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesn’t. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.

    John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.

    Chasing Your Own Tail?

    Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

    If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized

    Customer Service and Marketing Ideas; What is it That You do For Your Customers?
    So I see you have a successful business over there and that is great considering the failure rates in businesses both small and larger more well-capitalized businesses. Have you considered why customers buy your products or your services; I mean what do you really do for your customers that the competition does not, will not or cannot?Have you considered that? You should know the answer to that if indeed you are in touch with your customers. So then, now you may answer the question and tell me; What is it that you really do for your customers and why have they chosen you over your competition? Have you yet considered what it is that you do for your target market and current customers, which keeps driving them back to spend more money with your company? Have you surveyed them to find out what they think about what you do; your customer service, your products and the delivery of such?Do your customers refer their friends? Why, that is to say why are you so good at getting word of mouth advertisi
    John is pulling his hair out all day long. He’s starting to look like a dog with mange. His staff is continually asking him routine questions, he’s taking one unnecessary phone call after another, and chaos hangs like a storm cloud over his head everyday. John hires an accountant to straighten out years’ worth of problems with his books but still keeps his hands in the process. He has the accountant take care of his books but still insists on being the one to cut the checks and sometimes he enters credit card charges and sometimes he doesn’t. The accountant spends hours each month trying to figure out what John has done and fix his errors. He shies away from having a CPA handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.

    John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.

    Chasing Your Own Tail?

    Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

    If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized

    The Woeful Home Seller
    Home sellers are having a difficult time enduring any success in this buyer’s market. Even expecting the worst is proven to be not enough as some sellers are realizing the market is a lot staler than they thought.Every seller by now has become aware they stubbornness will not be rewarded, at least not until the housing market completes a full rebound, which will not happen for at least a couple more years.The key to surviving the slumping market for a seller is anticipation; really anticipate the worst case scenario because there is a good chance it will come true.With that being said, do not try and sell unless you have to. But many people do have to, either for job relocation, a growing family or other financially important reasons. The article, “Vacant houses hold empty promise for sellers,” written by Lorraine Mirabella originally published in the Baltimore Sun and later reprinted in the February 8, 2007 edition of the Chicago Tribune, reports the depressing reality many home sell
    handle his tax problem because he is determined to fix the problem on his own. Because he’s already overwhelmed with his practice, the tax problem doesn’t get fixed. Even worse, John drags the problem around with him everyday; feeling the pressure, the stress, knowing that with every tick of the clock the problem is getting worse.

    John decides to rent a second office so he can get away from his office to get his taxes done. And still John is exhausted and overwhelmed. His tax problem continues to drag on. The problems in his office still all land on his desk. And he continues to handle them feeling stressed, frustrated, and helpless.

    Chasing Your Own Tail?

    Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

    If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized

    Maximize Sales and Minimize Returns with Learning Styles
    In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquisition stops at this point.One of the key factors in getting a customer to buy (literally) into what you're selling is engagement. You must engage their minds, engage their desires, engage their dreams and their hearts. That being said the next and most obvious question is "How?"Part of any sales process is how the potential customer learns about your product and how valuable it can be to them. People learn in a variety of ways and approaching the wrong person with the wrong delivery method = zero results. Think back to a time when you dealt with a good sales person. Do you remember their body language? Their facial expressions? The volume and tone of their voice? A good sales person understands t

    Are John’s problems unusual? Are his actions that of a business owner whose mind has finally become unhinged? Not at all. John is making the mistake that many small business owners make. Instead of focusing on what he does best and improving on those skills that he has a strong aptitude for, John wants to do it all.

    If he worked and studied for years, he would at the very best be a poor accountant. He just doesn’t have the aptitude for it. He can continue to spend money on subscriptions to newsletters on how to get organized and he can continue to purchase organizing tools, bins, baskets, and totes (most of them still empty) but he will never be organized because he does not have an aptitude for organizing.

    A Prescription for Dr. John

    So what can we do for poor John? We can’t leave him hanging in the storm, tempest tossed and headed for the rocks.

    Here are my recommendations:

    1. Take all the tax mess, put it in one of the empty organizing totes, drive to the CPA’s office, say “Call me if you have any questions.” Go fishing.

    2. Tell the accountant handling the day to day books that she’s in charge of making sure things get done right. Keep your hands out of it. Request the data that you need to run your business—sales numbers and trends, monthly financials, delinquent customer accounts, a regular report of bills that need to be paid, etc. Go sailing.

    3. Tell the office manager that she needs to come up with an operations manual of how routine things in the office and clinic need to be done. Give her a deadline and the time to do that by having her assign some of her routine tasks to staff members. Take your wife out to dinner.

    4. Hire an outside consultant to clean up the back office clutter—not a friend or family member, someone who is able to deal with the emotions of a clutterbug without backing down or getting discouraged. Learn the new system and follow it. This will involve discipline and teaching an old dog new tricks.

    5. Assign a staff member to maintain the new system, someone who isn’t afraid to ride herd on you and the paper. Have them train with the consultant so they know how to keep it up.

    6. Keep track of all questions you are asked during the day. Create a Frequently Asked Questions list and give it to the office manager for inclusion in the operations manual.

    7. Limit the times of day when you can be disturbed—this includes phone calls, questions, email, sales people, etc. Define what constitutes an emergency or a critical situation and instruct your staff (or yourself if you work alone) to use their judgment before disturbing you.

    Just these few actions will save John between 20-30 hours EACH WEEK!

    Avoiding Separation Anxiety

    When a business owner is faced with the concept of saving a chunk of time every week, the first response is “What will I do with all that time?” It’s a very uncomfortable feeling. “Does that mean I’m not necessary any more? I won’t be as important as I was when I had to do everything.” They immediately start trying to fill that vacuum with the tasks that used to fill that time and before you know it they’re right back where they started—overwhelmed, confused, and frustrated. But added to that is a sense of failure because they had it in their grasp and lost it.

    New Tricks for an Old D

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