Casual Articles - Business

How To Avoid Costly Packaging Mistakes
You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haun

stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in

Fabric Make Of Filament Yarn Has Larger Tenacity Than Spun Yarns
Yarns are threads produced by drawing and twisting together of fibres. They are the basic material used for making various apparels and fabrics. Yarns are made up of any number of plies, each ply being a s

What does buying a fat pig have to do with your business? Stick with me and all will be revealed.

Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.

Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in t

Does Your Career Change Itch or Burn?
Two weeks ago, I received a newsy email from a former client. Dan gave me the scoop on his life and new love, and ended by saying that while work had improved, he was feeling the itch again to go after ca

hop to see how it's done.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in

Library Cubicles
Library cubicles are independent study rooms for individuals. They are meant for individuals who need to spend more time in reference work. The cubicles are a calm and quiet place to go through available s

k to buy their bacon and ham and pork loin, after all.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in

Keep Shopping: It's The Best Way To Beat Lousy Customer Service!
My vacation could have been a comedy of errors, because nearly all of my initial plans didn’t pan out. Yet, it ended up being the best all around sojourn I’ve ever had.How did this happen? I’ll tell

lso could get customers to pay for a pig on the installment plan.

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in

Conversation 101: Four Tips to Get Started
Not sure what to talk about at your next networking meeting or cocktail party? The key to easy conversation is getting curious about other people. When you see someone you want to talk to, get curious ab

stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in the door with email, I can develop a client relationship that later allows me to sell the whole pig.

I designed my business this way from the start so I'd have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That's my fat pig.

Have you thought about your business that way? What's your fat pig?

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If communication is perceived to be the basic step towards achieving self-actualization, the act of rewarding - a sign of mutual recognition - is considered to be an essential way to motivate individuals to realize their potential and turn them self-transcendent. There are different ways and means to express one’s gratitude towards his/her associates, which are by and large situation-specific. In civilized societies, it is customary to appreciate one another’s progress through offerings. In the corporate world, it’s an obligation to acknowledge the professional contribution of individuals or institutional stakeholders through gifts of different forms, in order to maximize the overall business growth.

Resume objectives used to be required. Not anymore. There's a much better tool to use to sell yourself.

Last week, I conducted a new seminar in Sao Paulo, Brazil. My audience consisted of about one hundred sales managers, directors, and business owners, and we covered in depth the topic of motivating and compensating sellers. I unveiled a pay plan that in my experience is the very best one of all. It keeps top sellers’s noses happily to the grindstone and it produces overall equity. Someone who sells three times more will earn triple what his peer earns. But this isn’t a harsh commission-only plan. Anyway, it is very simple. I asked everyone in the room if THEY would like to be paid this way. Nearly all would, and would their salespeople like it and perform well under it? Yes, again, was the answer. But how many of them felt they could recommend it and have it be adopted? Very few hands went up. Why? The plan seems “too rich” one of them pointed out. It’s “too good” another one said. I think what they were really saying is it’s too obvious and too simple, says Dr. Gary S. Goodman, top speaker, international consultant, and popular commentator on radio and TV.

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