Casual Articles - Business

Never Met A Man I Didn't Like
Several times during the Broadway show that won the Tony Award for Best Musical in 1991, an actor seated with the audience stands up and blurts out in a cheerful voice, “Let’s go flyin’ Will.” On stage, Keith Carradine, portraying the lead character in “The Will Rogers Follies” replies, “Not yet, Wi

a, but now these blood suckers are going to get most of the money and they aren’t even working on the business.” This sentiment is so common that it would be laughable if it weren’t so depressing.

As a general rule, you should only sell ownership in a business as an absolute last resort. Instead, try to get loans from investors, banks, home equity lines and eve

Telephone Techniques: Boost Your Productivity With Effective Phoning
One of the things that most impacts people’s productivity is not being able to focus on completing one task at a time – we are so overloaded with tasks and interruptions that it requires great discipline to avoid spending the entire day responding to other people’s agendas. Telephone calls, both mak

You’ve come up with the best idea since sliced bread, figured out a business name and formed a corporation. There is, however, one small problem. You need money. Welcome to the world of investing.

Business Funds

Unless Bill Gates is your friend, money is going to be a problem for every new business. Even the might Google had to hunt for cash with one of the founders of Sun Microsystems finally kicking down a much needed $100,000. Whether you decide to pimp your business plan to anyone breathing or beg your step-mother for funds, here are some issues to consider.

Investors are looking for the best deal, to wit, the most stock possible in an entity. If you are asking them for cash, they have the leverage. Don’t be so desperate that you give away the farm. All to often, I speak with individuals who started a business on a whim and have become disillusioned because they have lost equity in the business.

Assume I start a corporation and need funds. My neighbor agrees to kick in $20,000 for 20% of the stock. Things go great, but four months later I need another $50,000 for inventory and cash flow. My aunt agrees to kick in $50,000 for another 20% of the stock. Yikes, I am not even through the first year and I have given up 40% of the equity!

What happens in year two when I need a $100,000? I give up more stock and suddenly own less than 50% of the business. Inevitably, this leads to feelings of resentment and bitterness. “It was my idea, but now these blood suckers are going to get most of the money and they aren’t even working on the business.” This sentiment is so common that it would be laughable if it weren’t so depressing.

As a general rule, you should only sell ownership in a business as an absolute last resort. Instead, try to get loans from investors, banks, home equity lines and even

High Impact Resume Writing: The Power of Positioning
Can you articulate, in 20 words or less, what makes you uniquely valuable to potential employers? If you are shaking your head, you’re not alone. Most people struggle to express what makes them special. But, if you can’t quickly and clearly explain your value to potential employers, how can you expe

e founders of Sun Microsystems finally kicking down a much needed $100,000. Whether you decide to pimp your business plan to anyone breathing or beg your step-mother for funds, here are some issues to consider.

As a general rule, you should only sell ownership in a business as an absolute last resort. Instead, try to get loans from investors, banks, home equity lines and eve

Ethical Conflict Resolution
Conflicts are inevitable, but the more we know about human nature, the more positive the outcome of a conflict might be for both parties. We know that different people have different priorities and different ways of dealing with situations that may occur, but in general, human beings have certain c

o desperate that you give away the farm. All to often, I speak with individuals who started a business on a whim and have become disillusioned because they have lost equity in the business.

As a general rule, you should only sell ownership in a business as an absolute last resort. Instead, try to get loans from investors, banks, home equity lines and eve

From Bank Clerk to Entreprenuer
What seems like a century ago, I left school and joined a well-known High Street Bank. In those days working as a bank clerk was a well-established route for many school leavers and perceived to be a proper job with prospects. It wasn’t long before I became disillusioned with the world of banking a

ntory and cash flow. My aunt agrees to kick in $50,000 for another 20% of the stock. Yikes, I am not even through the first year and I have given up 40% of the equity!

As a general rule, you should only sell ownership in a business as an absolute last resort. Instead, try to get loans from investors, banks, home equity lines and eve

Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients cal

As a general rule, you should only sell ownership in a business as an absolute last resort. Instead, try to get loans from investors, banks, home equity lines and even credit cards.

If you must sell stock to raise funds, be very careful when valuing the stock. You should place a value on each share as though the company was already a raging success, not just starting out. Further, make sure you sell only small allotments of stock such as three to five percent. If you owned IBM, how much of the ownership would you sell for $20,000?

In Closing

When starting a corporation, guard equity as though it is the Holy Grail. If you don’t, you risk becoming a disillusioned shareholder down the road.

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Most business people feel that Non Profits are highly inefficient like government agencies. Few would deny that government agencies are inefficient, yet many hold short when criticizing non-profits; why is this? Well we know from watching disaster response that many non-profit groups operating on a shoestring get the job done. They are often much more efficient than government throwing huge amounts of money at each problem.

Marketing is about making plans - the what and the how - the objectives and the strategies to completing that circle. Marketing is about seeing yourself as the problem solver and appreciating the customer's perspective. Marketing is about service and customer relationships and understanding your role as the enlightened marketer.

Do you come across to your local community as an out of town business? Does most of your business come from outside the local area? How much business are you missing out on, from those closest to you?

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