Casual Articles - Business

Your Business Needs Its Own Memorable Slogan to Make Ads, Website, and Yellow Pages Stand Out
Your Slogan is the “Headline” for Your BusinessTell people in a short phrase or sentence what you want them to know or remember about your business. The best ones conjure up a strong mental image, that will be forever linked with you in their memories. A little wit, humor, insight, unusual (yet relevant) spin goes a long way toward making it stick.If you don’t stand out during the famous first impression, (or in a later contact) there won’t be anything for them to recall later. They’

nk again. While this may be an end result after a lot of hard work, it will certainly not be the beginning of your business. You

Selling In Stages - You May Have to Close the Same Prospect More than Once to Get a Sale
Ah sales. The word is so easy to say and spell. It flows off the tongue without effort. But hidden beneath that single syllable word is a myriad of situations and problems. Organizations, jobs, stock markets, and economies rise and fall with the ramifications of its impact. “Sales?” “Yep, got some more.” “Alright! Let’s go out and celebrate.” Or “Sales?” “Not yet. I promise tomorrow.” “Eh - Gimme some more Pepto.”Closing a sale is sometimes as simple as running into someone, listening to

It seems so long ago that I started my first business. Since that time, I've created several successful businesses and learned a lot of lessons along the way. There are several things I wish I would have known in the early days of my entrepreneurial efforts that I hope will help some other first time entrepreneurs on their path to success.

You'll Work Harder for Yourself than You Ever Have for a Boss

If you think owning your own business is simple or means you get to lounge around all day long, think again. While this may be an end result after a lot of hard work, it will certainly not be the beginning of your business. You

The Power of Delighting a Customer
It used to be a priviledge when I could spend nights in great restaurants, all the while knowing someone else was picking up the check! As the President and owner of Chicago’s most prominent wine stores, I was usually the chosen one when producers and winemakers came to town.Several things have changed since those days. Most notably, I have less hair than before and we recently sold our wine stores. Those fancy meals are a fading memory; however, one meal, in particular, is still very cl

lot of lessons along the way. There are several things I wish I would have known in the early days of my entrepreneurial efforts that I hope will help some other first time entrepreneurs on their path to success.

You'll Work Harder for Yourself than You Ever Have for a Boss

How to Talk Yourself Out of a Sale -Just Keep Talking
Because we are salespeople we are expected to know when and how to close a deal, right. I thought so too until I tried to buy something this weekend. I guess retail sales is different because I was sending buying signals to our salesperson and he wouldn’t close us. After three solid buying signals like – “This seems like a great buy” or “It would look great in the back yard” and even “this seems like the right one for us”. We were ripe and ready to close. My wife was ready to take out the checkboo

that I hope will help some other first time entrepreneurs on their path to success.

You'll Work Harder for Yourself than You Ever Have for a Boss

Finding The Right Niche Product For Your Business
The business world on or off the net, is very aggressive and you have the choice of eat or be eaten. A niche product is fair game and you are the director of operations, so do your homework and see how your competition is promoting their products.There is a lot of money to be made this way. Think of a well defined focused market that is niche based, this is what you should go after. A niche market can come from your hobby or from your profession or job. Don't know what it is that you wan

ou Ever Have for a Boss

Thinking of Becoming a Professional Photographer?
I don't want to put you off becoming a pro, but there are a few things you should ask yourself. Firstly is it worth it? Can you push yourself to the extreme and still be courteous to customers who are having a bad day while you are having one yourself. If you can be understanding and kind while you yourself are feeling like hell then tick yourself one box. I found that serving time as a sales assistant helped me a lot in this regard.Second, can you put up with working from 6am until 11pm e

nk again. While this may be an end result after a lot of hard work, it will certainly not be the beginning of your business. You will work long hours, long nights and at times you'll feel overwhelmed at the amount of effort owning your own business can take. But, also know that owning your own business and working hard for yourself can be one of the most satisfying feelings of your life.

Don't Confuse Setbacks with Failures

They say there is no successful business owner who hasn't failed with at least one business before they started the one that "struck gold". It is important that you take each failure you encounter on your

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Nearly everyone has had to go on a job interview at least once in their lives. But not everyone knows what to answer to questions fired at them during the interview. This article lists sample answers to the top ten questions interviewers are known to ask during a job interview.

The following questions come directly from hand-written audience evaluations from my speeches. I hope they provide you with great insight into approachability!

Yes? Good! Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.

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