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Casual Articles - Breaking The Chains!
Are You Marketing or Selling?
Once upon a time there was a deaf salesman named Aesop. He tried to sell his wares to the blind brothers Grimm, but no matter how much he elaborated on the features of his wares, the brothers Grimm could not see the benefits. The brothers tried to explain to Aesop that they could not see the features that he described so eloquently, and that they would like to hold the wares so they could appreciate them from their own perspect
nd buOnce upon a time there was a deaf salesman named Aesop. He tried to sell his wares to the blind brothers Grimm, but no matter how much he elaborated on the features of his wares, the brothers Grimm could not see the benefits. The brothers tried to explain to Aesop that they could not see the features that he described so eloquently, and that they would like to hold the wares so they could appreciate them from their own perspect
G.E.T. Your Company Giving Program on Track
Many companies don’t have a clear cut vision for their giving and haven't clearly defined what they want to get from it. They are simply giving to the same thing year after year and doing it the same old way. They are reading donation requests, answering calls about giving, sending out Sorry-But letters, upper management makes all decisions, cut checks, and never follow through. They aren't focused on accomplishing clear-cut re
Everyday, customers and busMany companies don’t have a clear cut vision for their giving and haven't clearly defined what they want to get from it. They are simply giving to the same thing year after year and doing it the same old way. They are reading donation requests, answering calls about giving, sending out Sorry-But letters, upper management makes all decisions, cut checks, and never follow through. They aren't focused on accomplishing clear-cut re
Offer Choices
There is a strange human psychological phenomenon in regards to drawing conclusions. If someone tells us exactly what to do, our natural human tendency is to reject it simply because it has been dictated. The solution is to offer your prospects a few options so they can make the choice for themselves. People feel the need to have freedom and make their own choices. If forced to choose something
day, customers and buThere is a strange human psychological phenomenon in regards to drawing conclusions. If someone tells us exactly what to do, our natural human tendency is to reject it simply because it has been dictated. The solution is to offer your prospects a few options so they can make the choice for themselves. People feel the need to have freedom and make their own choices. If forced to choose something
Brisbane Web Design - The Most Common Mistakes Businesses Make
Foggy or undefined business goals - your web site needs a purpose. For example, the purpose of my web site is: "to support word-of-mouth and classified advertising of my web design services to small businesses and sole traders in the CBD and southern suburbs of Brisbane. I will know if it is successful if it generates an average of at least five enquiries or three sales per month."A Bad Business Model - a g
customers and buFoggy or undefined business goals - your web site needs a purpose. For example, the purpose of my web site is: "to support word-of-mouth and classified advertising of my web design services to small businesses and sole traders in the CBD and southern suburbs of Brisbane. I will know if it is successful if it generates an average of at least five enquiries or three sales per month."A Bad Business Model - a g
Real Estate Agents: Promote Those 'Exclusive Properties' at Light Speed With Personalised Web Pages
Have you ever wanted to build your own web pages to promote those special properties?You know the sort of thing - the properties that will appeal primarily to a select group of your clients.Maybe they're high value. Perhaps they are in a particularly sought after area that doesn't come on the market too often. Or maybe they are a little quirky but sure to appeal to a specific set of people.You probably al
ers and buHave you ever wanted to build your own web pages to promote those special properties?You know the sort of thing - the properties that will appeal primarily to a select group of your clients.Maybe they're high value. Perhaps they are in a particularly sought after area that doesn't come on the market too often. Or maybe they are a little quirky but sure to appeal to a specific set of people.You probably al
Delegation for Business Leaders - How Letting Go Works
A leader’s role is to focus on those areas of operation where he or she can deliver the greatest value and this requires huge shifts in perspective of the role. Leaders differ from managers in terms of accountability.Whilst a leader is accountable for the strategic growth of the organisation and the delivery of results, a manager is more responsible of delivery of shorter-term results through people.These
nd business owners are bomb
A leader’s role is to focus on those areas of operation where he or she can deliver the greatest value and this requires huge shifts in perspective of the role. Leaders differ from managers in terms of accountability.Whilst a leader is accountable for the strategic growth of the organisation and the delivery of results, a manager is more responsible of delivery of shorter-term results through people.These
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