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Casual Articles - Professional House Cleaning Business - The Dirty Little Secret
The Press Release Method to Get Great Publicity omer got their way.If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.Most people don’t know how to write them, distribute them, or use them to their advantage in general. I’m not going to describe how to write them in this article, that’s for another day. However, I will outline the plan that I have used to generate literally millions of dollars i I snapped out of my obvious surprised stupor, dug in my heels and ran my house cleaning business as I had planned it. I learned that when I estimated a job, the customer had to decide if they wanted what my business offered and I also had to decide if I wanted to clean for this prospect. I used professional, custom business forms that I designed and always required new customers to sign a Service Agreement. It was up to me to decide if I wanted to bend my rules, not up to the customer to demand that I bend them. And you know what happened? My business kept growing, the referrals kept coming in and this dirty little secret no longer affected me. I truly believe that every house cleaner can earn a full-time income and enjoy the cleaning trade by knowing what to e Prospecting New Sales Leads Made Easy Are you tired yet of all the books out there telling you how easy it is to start a cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is.Anyone that is in sales has had to, at one point or another, prospect for new customers. If you are one of the lucky ones the company you work for provides leads for you directly in to some kind of a CRM solution. For a while I was one of the lucky ones. Our website was generating about 15 new leads per day and these leads magically appeared in our homegrown CRM. But easy lead distribution, like all things, came to an end when I left that company to start my own consulting practice. Being self-employed meant I now needed to There's a dirty little secret hanging over the cleaning trade that nobody talks about, but every professional cleaner runs into. And unfortunately, if you buy one of the books on how to start your own house cleaning business, they won't tell you about this issue and probably don't even know it exists. Why don't they know it exists? Because the book was more than likely written by a business professional and not a cleaning professional. To share the responsibility, I'll be honest and reveal that even the professional cleaners don't talk about this issue. And I can't figure out why; are they in denial, do they decide to just ignore it or are they resolved to keeping their place in society? What's the dirty little secret that nobody talks about? The issue is that most of the customers that pay people to clean their house think you are cleaning because you can't do anything else and automatically think you will work for pennies. OK - I said it. Now it's out there because I think this is an important issue that people should know before they start a house cleaning business. And it's also important for the people that are currently cleaning to acknowledge that it exists and know there is a way around the issue. And once you know about it, you shouldn't let it deter you from building your house cleaning business; just know how to handle the issue for success. I know a lot about this issue because I started my own house cleaning business and grew it into a company with teams of employees. And I didn't just start the business and immediately hire professional cleaners to do the cleaning. I started the business and did the cleaning myself. I had been self employed in the computer industry doing software design and development consulting for large corporations. This is a stress-filled career because you're on-call 24/7, must fix software problems immediately, and you have project deadlines to meet. After doing this for 18 years, I was burnt out and needed a change. I started the house cleaning business because I always had my house cleaned by professionals. And I wasn't happy with the quality of the work. I definitely knew what customers wanted and knew I could build my business based on that. With my business and technical background, I had no problem preparing the advertising and bidding on jobs. In fact, I landed 98% of the jobs I estimated. When I showed up to do the cleaning, I got a whole different reaction from my new client than when we met for the estimate. Suddenly, they thought I needed supervision while cleaning. They also thought they could ask and get more work done for the original quote I gave them. And imagine my surprise when they started telling me what I was going to clean on their next appointment! I had always treated the people cleaning for me with professional respect. So it took me a while and a few customers to figure out what was going on and why. Obviously, other cleaners working alone would fall into this trap and the customer got their way. I snapped out of my obvious surprised stupor, dug in my heels and ran my house cleaning business as I had planned it. I learned that when I estimated a job, the customer had to decide if they wanted what my business offered and I also had to decide if I wanted to clean for this prospect. I used professional, custom business forms that I designed and always required new customers to sign a Service Agreement. It was up to me to decide if I wanted to bend my rules, not up to the customer to demand that I bend them. And you know what happened? My business kept growing, the referrals kept coming in and this dirty little secret no longer affected me. I truly believe that every house cleaner can earn a full-time income and enjoy the cleaning trade by knowing what to ex Don't Close Your Eyes Or Let Deaf Ears Fall Upon You denial, do they
decide to just ignore it or are they resolved to keeping
their place in society?To listen to your customer is important, and to hear your customer is critical. But, to see what actions they take is the lifeline to your business.Recently, I was giving an introductory presentation of the Life Enrichment course to a group of Real Estate agents.The objective was to sell the agents on participating in the Hypmovation Life Enrichment eight -session, six-week course. The course teaches people how to apply the science of self-programming the subconscious mind through self-hypnosis to improve all areas What's the dirty little secret that nobody talks about? The issue is that most of the customers that pay people to clean their house think you are cleaning because you can't do anything else and automatically think you will work for pennies. OK - I said it. Now it's out there because I think this is an important issue that people should know before they start a house cleaning business. And it's also important for the people that are currently cleaning to acknowledge that it exists and know there is a way around the issue. And once you know about it, you shouldn't let it deter you from building your house cleaning business; just know how to handle the issue for success. I know a lot about this issue because I started my own house cleaning business and grew it into a company with teams of employees. And I didn't just start the business and immediately hire professional cleaners to do the cleaning. I started the business and did the cleaning myself. I had been self employed in the computer industry doing software design and development consulting for large corporations. This is a stress-filled career because you're on-call 24/7, must fix software problems immediately, and you have project deadlines to meet. After doing this for 18 years, I was burnt out and needed a change. I started the house cleaning business because I always had my house cleaned by professionals. And I wasn't happy with the quality of the work. I definitely knew what customers wanted and knew I could build my business based on that. With my business and technical background, I had no problem preparing the advertising and bidding on jobs. In fact, I landed 98% of the jobs I estimated. When I showed up to do the cleaning, I got a whole different reaction from my new client than when we met for the estimate. Suddenly, they thought I needed supervision while cleaning. They also thought they could ask and get more work done for the original quote I gave them. And imagine my surprise when they started telling me what I was going to clean on their next appointment! I had always treated the people cleaning for me with professional respect. So it took me a while and a few customers to figure out what was going on and why. Obviously, other cleaners working alone would fall into this trap and the customer got their way. I snapped out of my obvious surprised stupor, dug in my heels and ran my house cleaning business as I had planned it. I learned that when I estimated a job, the customer had to decide if they wanted what my business offered and I also had to decide if I wanted to clean for this prospect. I used professional, custom business forms that I designed and always required new customers to sign a Service Agreement. It was up to me to decide if I wanted to bend my rules, not up to the customer to demand that I bend them. And you know what happened? My business kept growing, the referrals kept coming in and this dirty little secret no longer affected me. I truly believe that every house cleaner can earn a full-time income and enjoy the cleaning trade by knowing what to e The Real Funcion of Advertising out this issue because I started my own
house cleaning business and grew it into a company with
teams of employees. And I didn't just start the business
and immediately hire professional cleaners to do the cleaning. I
started the business and did the cleaning myself.Professor of advertising at Harvard University, Neil H. Borden, said, “In our economy, advertising is the chief means by which businesses communicate with the customers about their products or services to bring about an exchange.”The key word that leads to effective advertising is….communicate.If advertising’s function is to communicate, let’s examine the stages in the advertising communication process.Communication experts generally agree on the stages of the communication process: unawareness, awareness, I had been self employed in the computer industry doing software design and development consulting for large corporations. This is a stress-filled career because you're on-call 24/7, must fix software problems immediately, and you have project deadlines to meet. After doing this for 18 years, I was burnt out and needed a change. I started the house cleaning business because I always had my house cleaned by professionals. And I wasn't happy with the quality of the work. I definitely knew what customers wanted and knew I could build my business based on that. With my business and technical background, I had no problem preparing the advertising and bidding on jobs. In fact, I landed 98% of the jobs I estimated. When I showed up to do the cleaning, I got a whole different reaction from my new client than when we met for the estimate. Suddenly, they thought I needed supervision while cleaning. They also thought they could ask and get more work done for the original quote I gave them. And imagine my surprise when they started telling me what I was going to clean on their next appointment! I had always treated the people cleaning for me with professional respect. So it took me a while and a few customers to figure out what was going on and why. Obviously, other cleaners working alone would fall into this trap and the customer got their way. I snapped out of my obvious surprised stupor, dug in my heels and ran my house cleaning business as I had planned it. I learned that when I estimated a job, the customer had to decide if they wanted what my business offered and I also had to decide if I wanted to clean for this prospect. I used professional, custom business forms that I designed and always required new customers to sign a Service Agreement. It was up to me to decide if I wanted to bend my rules, not up to the customer to demand that I bend them. And you know what happened? My business kept growing, the referrals kept coming in and this dirty little secret no longer affected me. I truly believe that every house cleaner can earn a full-time income and enjoy the cleaning trade by knowing what to e Compare The Cash Back Deals Before You Go Shopping business based on that.There are so many cash back portals on the web now that making a choice becomes extremely difficult. The only thing you can do to select the best one for you is to compare the cash back deals of the portals you visit to make a purchase.If you put the cash back offers of different portals side by side, you will realize that there are different cash backs on the same product on them. Suppose you want to buy a mobile of a major manufacturer, and visit a cash back portal which offers you 5 percent cash back on the mobi With my business and technical background, I had no problem preparing the advertising and bidding on jobs. In fact, I landed 98% of the jobs I estimated. When I showed up to do the cleaning, I got a whole different reaction from my new client than when we met for the estimate. Suddenly, they thought I needed supervision while cleaning. They also thought they could ask and get more work done for the original quote I gave them. And imagine my surprise when they started telling me what I was going to clean on their next appointment! I had always treated the people cleaning for me with professional respect. So it took me a while and a few customers to figure out what was going on and why. Obviously, other cleaners working alone would fall into this trap and the customer got their way. I snapped out of my obvious surprised stupor, dug in my heels and ran my house cleaning business as I had planned it. I learned that when I estimated a job, the customer had to decide if they wanted what my business offered and I also had to decide if I wanted to clean for this prospect. I used professional, custom business forms that I designed and always required new customers to sign a Service Agreement. It was up to me to decide if I wanted to bend my rules, not up to the customer to demand that I bend them. And you know what happened? My business kept growing, the referrals kept coming in and this dirty little secret no longer affected me. I truly believe that every house cleaner can earn a full-time income and enjoy the cleaning trade by knowing what to e How Your Business Can Pick A Software Developer omer got their way.Eventually, your business is going to need to have some software development. Your business is unique - you can't rely on a huge, faceless corporation to handle your unique needs with a shrinkwrapped, mass produced, production-line solution. You need custom software, and to get it, you'll need to pick an outside software developer. A hired gun.It's hard - after all, most businesspeople aren't technical people. You want a Clint Eastwood - tall, confident, and ready to solve your problems with cold steel - but you usually g I snapped out of my obvious surprised stupor, dug in my heels and ran my house cleaning business as I had planned it. I learned that when I estimated a job, the customer had to decide if they wanted what my business offered and I also had to decide if I wanted to clean for this prospect. I used professional, custom business forms that I designed and always required new customers to sign a Service Agreement. It was up to me to decide if I wanted to bend my rules, not up to the customer to demand that I bend them. And you know what happened? My business kept growing, the referrals kept coming in and this dirty little secret no longer affected me. I truly believe that every house cleaner can earn a full-time income and enjoy the cleaning trade by knowing what to expect before they get into a house cleaning business they may not be fully prepared for.
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