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    Procrastination comes in many forms. One of those forms involves simply doing too much preparation before putting something into action. In working with businesses, s
    was important, whether or not it was worn. That hat was right.

    One day the customers quit coming. The other hats became quiet; the

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    Gone: Customers, sales, profits. Following is a simple little tale about how it happens.

    Jones was a typical entrepreneur who worked long hours and wore many hats.

    The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest.

    Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.

    There was, however, one hat that never screamed. It never complained, whined or whimpered, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right.

    One day the customers quit coming. The other hats became quiet; they

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    d long hours and wore many hats.

    The problem was that all the hats screamed for attention. Jones solved the problem by wearing the hat that screamed the loudest.

    Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.

    There was, however, one hat that never screamed. It never complained, whined or whimpered, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right.

    One day the customers quit coming. The other hats became quiet; the

    The Added Effectiveness of Promotional Products in Your Marketing Plan
    Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to
    at that screamed the loudest.

    Unfortunately, this was only a temporary solution since all the hats kept screaming until they were worn.

    There was, however, one hat that never screamed. It never complained, whined or whimpered, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right.

    One day the customers quit coming. The other hats became quiet; the

    10 Ways a Small Business Can Use Direct Mail Successfully
    You must decide whether you can create the mailer yourself of if you have to hire someone. To be successful, direct mail must reach the right person, be read by that pe
    rn.

    There was, however, one hat that never screamed. It never complained, whined or whimpered, even though it was lonely. It knew it was important, whether or not it was worn. That hat was right.

    One day the customers quit coming. The other hats became quiet; the

    A Quick Primer on Promotional Polo Shirts
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    was important, whether or not it was worn. That hat was right.

    One day the customers quit coming. The other hats became quiet; they no longer were needed. It was then that Jones noticed the hat named Marketing and how little it had been worn.

    'Why didn't I wear the Marketing hat?' thought Jones.

    For one thing, Marketing hadn't screamed for attention like the other hats. The other reason was that Jones was afraid the Marketing hat was too expensive to wear and would drain profits.

    "But now there were no profits; the customers were gone.

    Jones put on the Marketing hat. It was time to get the old customers back, and to get new customers, too. It was tim

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