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Casual Articles - Who Do You Think You Are - Aladdin?: The Wishful Thinking Approach to Finding New, Ideal Clients
Networking is a popular buzzword these days. Every blogger seems to be talking about Networking, Buzz Marketing and Word of Mouth Marketing. However, not many of them seem to be presenting specific strategies for making the most of local networking groups. This is why I decided to write this article.There are a variety of organizations that run networking groups across the country. The largest group is probably BNI, which offer
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process. As Confucius said
“Man who stand on hill with mouth open will wait long time for roast duck to drop in"
So take a look at what client acquisition activity you are currently doing, which is unstructured and unfocused and decide on how you can make some shifts in how and on what you spend your time more productively.
Who do you know that seems to have a steady flow of their ideal clients? Ask to spend 30minutes with them to see
Since the concept of outsourcing came into being, more and more companies and business houses have been bending towards this. Who does not like to save money and get the work done within the budget or at reasonable cost? Well, everyone who is in any business looks to save money and invest it to other developing aspects of the business. This idea has developed to such an extent that now companies abroad have started software outsourcin
You’ve left the corporate world and discovered the joys of being your own boss.
You’ve decided to be a consultant and make your fortune by offering your years of experience and great range of skills to anyone with a pulse.
You’ve told a few friends and family about what you are doing and have even been to few meetings with past colleagues and business acquaintances and handed round your business card
You’re now waiting for the phone to ring, you’ve even checked it’s plugged in and the telephone mast is still standing – nothing, not a peep.
This lamp isn’t working. Where’s that genie?
I call this a wishful thinking strategy.
Some Independent Business Consultants (IBC) whether they be in marketing, sales, IT or HR, assume that just by talking to people, just by having a website or just by having a glossy brochure they will automatically get clients. And it’s this assumption that will ultimately cause frustration, stress and despair as their consultancy flounders due to a lack of clients.
Your consultancy is a business and a business requires a workable, systemised infrastructure to make it truly successful.
The development and sustainability of a profitable consultancy requires thought, planning, trial, review and thought – in all areas of the business.
Those businesses that are truly successful have numerous common factors 2 of which are
1. Clarity of who their ideal clients are
2. Sustainable client acquisition systems
Random, ad hoc and unspecific activity may give you clients in the short term but in the long run it will not.
Imagine you want to be a world class freestyle swimmer. Would you just go out for a run a couple of times a week, perhaps go for the odd bike ride at the weekend and only eat “healthily” on alternate Mondays?
Or
Would you have a daily, weekly and monthly training plan, which was swimming, and specifically freestyle related, targeted swim meets to test yourself in a competitive situation and have a diet plan designed especially for you?
You know the answer!
So why assume that “just getting out there” will get you enough of the right type of clients on a consistent basis? There is no genie!
So many IBCs have a random, unfocused approach to…
* Who their ideal clients are
* Where they can find them
* What specific problems they have
* What specific solutions they have to offer
…that it is no wonder that they
* Do not have the types and numbers of clients they want
* Do not feel their efforts are being rewarded
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process. As Confucius said
“Man who stand on hill with mouth open will wait long time for roast duck to drop in"
So take a look at what client acquisition activity you are currently doing, which is unstructured and unfocused and decide on how you can make some shifts in how and on what you spend your time more productively.
Who do you know that seems to have a steady flow of their ideal clients? Ask to spend 30minutes with them to see
Call center software prices depend upon its functions, brand, and version. However, these are not the only factors that affect the cost of this software. Other factors such as the size of the purchasing company, the number of agents, the clients, and services provided also affect the price.The prices may vary from $400 to $4000 depending on the factors mentioned above. Software is available on the Internet on many sites and can
This lamp isn’t working. Where’s that genie?
I call this a wishful thinking strategy.
Some Independent Business Consultants (IBC) whether they be in marketing, sales, IT or HR, assume that just by talking to people, just by having a website or just by having a glossy brochure they will automatically get clients. And it’s this assumption that will ultimately cause frustration, stress and despair as their consultancy flounders due to a lack of clients.
Your consultancy is a business and a business requires a workable, systemised infrastructure to make it truly successful.
The development and sustainability of a profitable consultancy requires thought, planning, trial, review and thought – in all areas of the business.
Those businesses that are truly successful have numerous common factors 2 of which are
1. Clarity of who their ideal clients are
2. Sustainable client acquisition systems
Random, ad hoc and unspecific activity may give you clients in the short term but in the long run it will not.
Imagine you want to be a world class freestyle swimmer. Would you just go out for a run a couple of times a week, perhaps go for the odd bike ride at the weekend and only eat “healthily” on alternate Mondays?
Or
Would you have a daily, weekly and monthly training plan, which was swimming, and specifically freestyle related, targeted swim meets to test yourself in a competitive situation and have a diet plan designed especially for you?
You know the answer!
So why assume that “just getting out there” will get you enough of the right type of clients on a consistent basis? There is no genie!
So many IBCs have a random, unfocused approach to…
* Who their ideal clients are
* Where they can find them
* What specific problems they have
* What specific solutions they have to offer
…that it is no wonder that they
* Do not have the types and numbers of clients they want
* Do not feel their efforts are being rewarded
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process. As Confucius said
“Man who stand on hill with mouth open will wait long time for roast duck to drop in"
So take a look at what client acquisition activity you are currently doing, which is unstructured and unfocused and decide on how you can make some shifts in how and on what you spend your time more productively.
Who do you know that seems to have a steady flow of their ideal clients? Ask to spend 30minutes with them to see
How many times have you wondered how effective your media relations were on behalf of a client? Don’t you wish you could easily explain your results? Here are simple thumbnail methods that you can use to check and compile your results on any ongoing media campaign.1. Track the Number of Professionals that Read Your Release: Do you use press distribution services that allow you to see the number of times professionals have read
Those businesses that are truly successful have numerous common factors 2 of which are
1. Clarity of who their ideal clients are
2. Sustainable client acquisition systems
Random, ad hoc and unspecific activity may give you clients in the short term but in the long run it will not.
Imagine you want to be a world class freestyle swimmer. Would you just go out for a run a couple of times a week, perhaps go for the odd bike ride at the weekend and only eat “healthily” on alternate Mondays?
Or
Would you have a daily, weekly and monthly training plan, which was swimming, and specifically freestyle related, targeted swim meets to test yourself in a competitive situation and have a diet plan designed especially for you?
You know the answer!
So why assume that “just getting out there” will get you enough of the right type of clients on a consistent basis? There is no genie!
So many IBCs have a random, unfocused approach to…
* Who their ideal clients are
* Where they can find them
* What specific problems they have
* What specific solutions they have to offer
…that it is no wonder that they
* Do not have the types and numbers of clients they want
* Do not feel their efforts are being rewarded
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process. As Confucius said
“Man who stand on hill with mouth open will wait long time for roast duck to drop in"
So take a look at what client acquisition activity you are currently doing, which is unstructured and unfocused and decide on how you can make some shifts in how and on what you spend your time more productively.
Who do you know that seems to have a steady flow of their ideal clients? Ask to spend 30minutes with them to see
You’ve just finished interviewing for your dream job. There’s nothing more you can do than wait for the phone to ring, right? Wrong. To really increase your chances of getting a job offer, you need to follow up with an effective interview thank you letter. If written correctly, an effective interview thank you letter can be used to separate you from your competition.Remember, the main point of sending a thank you letter aft
You know the answer!
So why assume that “just getting out there” will get you enough of the right type of clients on a consistent basis? There is no genie!
So many IBCs have a random, unfocused approach to…
* Who their ideal clients are
* Where they can find them
* What specific problems they have
* What specific solutions they have to offer
…that it is no wonder that they
* Do not have the types and numbers of clients they want
* Do not feel their efforts are being rewarded
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process. As Confucius said
“Man who stand on hill with mouth open will wait long time for roast duck to drop in"
So take a look at what client acquisition activity you are currently doing, which is unstructured and unfocused and decide on how you can make some shifts in how and on what you spend your time more productively.
Who do you know that seems to have a steady flow of their ideal clients? Ask to spend 30minutes with them to see
Success is down to you.This is no time for being shy!It's about telemarketing accountability. So your first accountability is to yourself. You are accountable for giving the very finest impression about your organisation.1. Instead of pitching your services, analyze the possibilities for a mutual exchange of values. When engaging with a prospect look for the chance of long-term relationship rather than a one-time
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process. As Confucius said
“Man who stand on hill with mouth open will wait long time for roast duck to drop in"
So take a look at what client acquisition activity you are currently doing, which is unstructured and unfocused and decide on how you can make some shifts in how and on what you spend your time more productively.
Who do you know that seems to have a steady flow of their ideal clients? Ask to spend 30minutes with them to see what they are doing so successfully – borrow their genie!
©Beverley Hamilton 2005
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