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Casual Articles - Managing Your Small Business
Spectacular Structure for a Cold Calling Script
There are so many wimpy cold calling scripts out there that if your try them all they’ll make your head spin.You’ll find some scripts tell you to introduce yourself and bond before you get to the point ... as though you’ll build a lasting relationship within a few seconds on the phone.Other scripts direct you to tell prospect all about the company… as though your company’s history that will justify the fact that your call that has interrupted the prospect’s day.Some scripts even start out with the unconvincing words “This is not a sales call…” Yeah, right. Who do they think they’re kidding!By the same token you and I both know that the power of any sales presentation is in the words.Face-to-face you have all sorts of visual cues that let you know whether or not you and your prospect are strolling down the primrose path … together.In the blink of an eye you pick up cues such as a prospect’s crossed arms, broken eye contact, and other body language that let you know when your words have take
a business love the excitement of There are so many wimpy cold calling scripts out there that if your try them all they’ll make your head spin.You’ll find some scripts tell you to introduce yourself and bond before you get to the point ... as though you’ll build a lasting relationship within a few seconds on the phone.Other scripts direct you to tell prospect all about the company… as though your company’s history that will justify the fact that your call that has interrupted the prospect’s day.Some scripts even start out with the unconvincing words “This is not a sales call…” Yeah, right. Who do they think they’re kidding!By the same token you and I both know that the power of any sales presentation is in the words.Face-to-face you have all sorts of visual cues that let you know whether or not you and your prospect are strolling down the primrose path … together.In the blink of an eye you pick up cues such as a prospect’s crossed arms, broken eye contact, and other body language that let you know when your words have take
Cross Promotions for Small Business
You can grow your business through effective community based cross promotions. Leverage your core strengths with that of others and keep your marketing costs in check.Patricia Fripp and Susan RoAne are buddies, and professional speakers. They both live in Northern California. When they attend an event together, they network, and cross-promote at the same time by giving each other a glowing endorsement.First, Fripp will introduce RoAne to someone neither has met saying, “She’s (RoAne) too modest to tell you, but…” Then Fripp raves about RoAne’s accomplishments. Then RoAne says, “She (Fripp) is also too modest to tell you…” And, then RoAne brags about Fripp.The beauty of this idea is that in a networking situation, someone else tells people how wonderful you are and what you’ve done. Bragging is not necessary. This cross-promotion networking is quite simple—as are most other cross-promotion strategies.Cross-promotion strategies can range from highly sophisticated with formalized contracts like with the majo
Most small businesses fail within the first three years because of a lack of management on the part of the owner. Most people who start a business love the excitement of tYou can grow your business through effective community based cross promotions. Leverage your core strengths with that of others and keep your marketing costs in check.Patricia Fripp and Susan RoAne are buddies, and professional speakers. They both live in Northern California. When they attend an event together, they network, and cross-promote at the same time by giving each other a glowing endorsement.First, Fripp will introduce RoAne to someone neither has met saying, “She’s (RoAne) too modest to tell you, but…” Then Fripp raves about RoAne’s accomplishments. Then RoAne says, “She (Fripp) is also too modest to tell you…” And, then RoAne brags about Fripp.The beauty of this idea is that in a networking situation, someone else tells people how wonderful you are and what you’ve done. Bragging is not necessary. This cross-promotion networking is quite simple—as are most other cross-promotion strategies.Cross-promotion strategies can range from highly sophisticated with formalized contracts like with the majo
Injection Molding-How Plastic is Molded
Plastic has, quite literally, become the cornerstone of our society. We make so many things from plastic that it is hard to imagine what our lives would be like if it was never invented. With so many of our everyday products being made of plastic, it is easy to understand why plastic injection molding is such a huge industry.Approximately 30% of all plastic products are produced using an injection molding process. Of this 30%, a large amount of these products are produced by using custom injection molding technology. Six steps are involved in the injection molding process, after the prototype has been made and approved.The first step to the injection molding process is the clamping of the mold. This clamping unit is one of three standard parts of the injection machine. They are the mold, the clamping unit and the injection unit. The clamp is what actually holds the mold while the melted plastic is being injected, the mold is held under pressure while the injected plastic is cooling.Next is the actual inje
the first three years because of a lack of management on the part of the owner. Most people who start a business love the excitement of Plastic has, quite literally, become the cornerstone of our society. We make so many things from plastic that it is hard to imagine what our lives would be like if it was never invented. With so many of our everyday products being made of plastic, it is easy to understand why plastic injection molding is such a huge industry.Approximately 30% of all plastic products are produced using an injection molding process. Of this 30%, a large amount of these products are produced by using custom injection molding technology. Six steps are involved in the injection molding process, after the prototype has been made and approved.The first step to the injection molding process is the clamping of the mold. This clamping unit is one of three standard parts of the injection machine. They are the mold, the clamping unit and the injection unit. The clamp is what actually holds the mold while the melted plastic is being injected, the mold is held under pressure while the injected plastic is cooling.Next is the actual inje
An Entrepreneur Is
An entrepreneur is an innovator. She sees a need in the marketplace and creates something new to fulfill that need or improves upon an existing mechanism that already fulfills that need.An entrepreneur is a risk taker. She dives head-first into uncharted waters to create a marketplace where none previously existed. There is no set formula to follow when creating something new. No textbook can teach an entrepreneur how to create a brand new business.An entrepreneur creates jobs. She provides work for people where work previously did not exist. America’s entrepreneurs are the engines that fuel the economy.An entrepreneur executes opportunities. She has the drive and the energy to make her dreams come true.An Entrepreneur Is Not…An entrepreneur is not a rule follower. There are no rules when creating a new process. She is a rebel; she creates her own rules.An entrepreneur is not a manager. A manager manages something that an entrepreneur creates.An entrepreneur doesn’t do 9-5. The
lack of management on the part of the owner. Most people who start a business love the excitement of An entrepreneur is an innovator. She sees a need in the marketplace and creates something new to fulfill that need or improves upon an existing mechanism that already fulfills that need.An entrepreneur is a risk taker. She dives head-first into uncharted waters to create a marketplace where none previously existed. There is no set formula to follow when creating something new. No textbook can teach an entrepreneur how to create a brand new business.An entrepreneur creates jobs. She provides work for people where work previously did not exist. America’s entrepreneurs are the engines that fuel the economy.An entrepreneur executes opportunities. She has the drive and the energy to make her dreams come true.An Entrepreneur Is Not…An entrepreneur is not a rule follower. There are no rules when creating a new process. She is a rebel; she creates her own rules.An entrepreneur is not a manager. A manager manages something that an entrepreneur creates.An entrepreneur doesn’t do 9-5. The
How Business Davids Can Overcome Goliaths
In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slaying the giant Goliath.Small business owners viewing the Goliaths of their industry slugging it out using all the marketing weaponry in their well stocked armoury, can be daunted by the battles raging around them. And if they choose to fight them with the same weapons, they have much to fear. For large businesses, economies of scale is their most potent weapon. A very powerful weapon. But like Goliath, their strengths are also their weaknesses.RelationshipsThe biggest point of vulnerability for business Goliaths is their need for volume, and their inability to react quickly to changes in the marketplace. For small business, this means that relationships are the key. It is the flexibility to do the little bit e
the owner. Most people who start a business love the excitement of In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slaying the giant Goliath.Small business owners viewing the Goliaths of their industry slugging it out using all the marketing weaponry in their well stocked armoury, can be daunted by the battles raging around them. And if they choose to fight them with the same weapons, they have much to fear. For large businesses, economies of scale is their most potent weapon. A very powerful weapon. But like Goliath, their strengths are also their weaknesses.RelationshipsThe biggest point of vulnerability for business Goliaths is their need for volume, and their inability to react quickly to changes in the marketplace. For small business, this means that relationships are the key. It is the flexibility to do the little bit e
Defining Common Goals with Your Power Team
Working with team members is sometimes not an easy task. If it were, then more people would be on Power Teams. The problem most teams run into is the fact that they have not defined any common goals. If you want to increase your business by fifty percent and the other team members only want ten percent, you have not taken on the right members. When you can align your goals, the group will function much better. You only need to define one goal at first and test it to make sure that everyone is on board. After you have completed at least one project together, you can add more goals. Do not get too carried away with setting goals as this is a loose arrangement and not a corporation. What ever you decide to do, spend a minimal amount of time setting the goals. Goals will make the difference between getting where you want to go and getting somewhere. Save your time to do the work and make customers happy. If you can meet with your team members over the phone in the space of ten minutes then you will save commute time plus gas.
a business love the excitement of the start-up phase but don’t understand that you must have a plan and provide direction for the business.Working with team members is sometimes not an easy task. If it were, then more people would be on Power Teams. The problem most teams run into is the fact that they have not defined any common goals. If you want to increase your business by fifty percent and the other team members only want ten percent, you have not taken on the right members. When you can align your goals, the group will function much better. You only need to define one goal at first and test it to make sure that everyone is on board. After you have completed at least one project together, you can add more goals. Do not get too carried away with setting goals as this is a loose arrangement and not a corporation. What ever you decide to do, spend a minimal amount of time setting the goals. Goals will make the difference between getting where you want to go and getting somewhere. Save your time to do the work and make customers happy. If you can meet with your team members over the phone in the space of ten minutes then you will save commute time plus gas.
The success of any busine
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