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Casual Articles - Lawn Care Business Secrets - 5 Ways To 'Winterize' Your Lawn Care Business
One always expects to really splurge on premium products and services. After all, high-quality products don’t come by easily and come cheap. Like genuine articles, these things come at a hefty price tag for every little detail is crafted out of craftsmanship.There will always be the equivalent of a Ferrari for every product or service. Printing is no exception. But printing does not necessarily mean that you have to spend lots of money for a good, quality print.Quality, cheap printing is available. It is even more common than you would have thought and does not occur for a limited time only. You can easily avail of cheap printing if you know what to look for. And even though there are numerous printers competing with low, low prices, just how do you know which ones will deliver? Which of them can do the job that fits your budget?What out for propagandas It pays to spend a great time comparing prices from one printer to another. In doing so, you may come across certain promotions and di
If you’re a business person you want to sell your product or service. If it’s been a struggle, then you probably aren’t giving your potential customers a good “Reason Why” they should buy from you.Take off your “business person” hat for a minute, and put on your “consumer” hat. You ARE a consumer when you need products other than your own. And why do you buy what you buy? Not just because it’s there. Not because someone else needs your business. You buy because you think the product will meet your wants and needs.How do you know? Perhaps you’ve used it before. Perhaps a friend recommended this product or service. Or perhaps the advertising gave you a good “reason why” you should become a customer.The reality is -- we’re all tuned into station WIFM: What’s in it for me?When you put pen to paper and begin to draft your next ad, put yourself in your customers’ shoes and ask yourself what’s in it for them. WHY will your product or service give them more than someone else’s? Do
While most lawn care and landscaping companies dislike this time of year because of everything that comes with the falling leaves (letting workers go, cutting back expenses, and most notably reduced income), it doesn't have to be such a downer.
In fact, the next few months provide a perfect opportunity to grow your business. As normal operations slow down, you will have the chance to work ON your business and not simply IN your business.
Here are five ways that you can take advantage of the impending slow down to grow your lawn care of landscaping business over the coming months.
1. Provide Services in Addition to the Typical Lawn Care Services.
While there are many ways to grow your business, the one way that most often escapes the attention of businesses is the practice of providing more and more services to your existing customer base. Since you've already spent time and money in getting them as a customer and gaining their trust, why would you not want to get deeper and deep
The topic of disclosure can be tricky to navigate. You can read article after article on this topic and still feel that you are not 100% sure of whether or not to disclose your disability to an employer. This article provides an insider’s perspective of this decision-making process taken from the point of view of several job seekers who have worked with Resource Partnership to obtain employment.Generally speaking, if you do not need a reasonable accommodation to help you perform the basic duties of your job, you do not need to disclose your disability. The decision to disclose a disability will vary greatly depending upon whether the disability is visible or hidden. With a visible disability, employers in most cases will know that a disability exists as soon as you meet them. The question for these job seekers is, does one acknowledge it in the interview? Or even before the interview, let’s say in the cover letter or over the phone? If a disability is hidden, the question then becomes, does one ne
While most lawn care and landscaping companies dislike this time of year because of everything that comes with the falling leaves (letting workers go, cutting back expenses, and most notably reduced income), it doesn't have to be such a downer.
In fact, the next few months provide a perfect opportunity to grow your business. As normal operations slow down, you will have the chance to work ON your business and not simply IN your business.
Here are five ways that you can take advantage of the impending slow down to grow your lawn care of landscaping business over the coming months.
1. Provide Services in Addition to the Typical Lawn Care Services.
While there are many ways to grow your business, the one way that most often escapes the attention of businesses is the practice of providing more and more services to your existing customer base. Since you've already spent time and money in getting them as a customer and gaining their trust, why would you not want to get deeper and deep
How Companies Are Like FamiliesLike a family, a company is a group of people who have an ongoing relationship with one another. Companies have several things in common with families:1. Families have distinct ways of communicating and degrees of togetherness. For example:• Communication may be overt or covert.• Relationships tend to be enmeshed (too close; overly involved) or disengaged (not at all close; uninvolved).• Boundaries may be described as diffuse (extreme togetherness), rigid (extreme separateness), or clear (ideal and appropriate).2. There are unwritten rules which family members or employees must follow in order to survive and thrive in the system. For example, in an organization, the rules might be:• Never call the boss by her first name.• Always be at your desk by 8:00 A.M.• Never eat lunch with a person of lower status.• Don’t place any personal items on your desk or credenza.3. Unresolved issues from the past have an ef
In fact, the next few months provide a perfect opportunity to grow your business. As normal operations slow down, you will have the chance to work ON your business and not simply IN your business.
Here are five ways that you can take advantage of the impending slow down to grow your lawn care of landscaping business over the coming months.
1. Provide Services in Addition to the Typical Lawn Care Services.
While there are many ways to grow your business, the one way that most often escapes the attention of businesses is the practice of providing more and more services to your existing customer base. Since you've already spent time and money in getting them as a customer and gaining their trust, why would you not want to get deeper and deep
It is amazing the amount of dollars that companies spend on marketing campaigns and even more interesting how few of them really work well. Just because you are spending lots of money does not mean your marketing will automatically be successful. I can certainly remember many of our company’s competitors spend like the Dickens when we would come to their town and market.We would see their advertising, expensive advertising all over the place. But they often spent their advertising and marketing dollars in correctly and wasted their efforts. We simply passed them by like there was no tomorrow. They would go on Cable TV, radio and in the newspaper for weeks on end, you would think it was getting close to election time and they were some schmuck running for office or something.Still we creamed them and we did it spending so little in marketing dollars really, I cannot imagine how bad they must of felt as we crushed them into oblivion over and over again. Poor bastards, I actually remember feeling bad
1. Provide Services in Addition to the Typical Lawn Care Services.
While there are many ways to grow your business, the one way that most often escapes the attention of businesses is the practice of providing more and more services to your existing customer base. Since you've already spent time and money in getting them as a customer and gaining their trust, why would you not want to get deeper and deep
When I commenced my training career in 1980 (with a major manufacturing, distribution and retail tire company, based in Australia) something I read in those early days had a major influence on me and the development of a long term career in this great profession. The three simple, yet profound sentences (wish I had thought them up!) were:Training accelerates experienceTraining is not a spectator sportTraining must be ongoingObviously, since 1980 training has made great progress. However, a well planned training and ongoing staff development program resolves around those three simple sentences, mentioned above.CASE STUDY: The 'Age' Newspaper, based in Melbourne, Australia. One of the World's TOP newspapers.My chosen case study relates to a training program designed, developed and delivered within The Age newspaper some years ago. The reason I go back in time is this - the program has been utilized as a model, over the years, in over 100 newspapers and m
Adding year-end services such as core aeration, over seeding, dethatching, and general winterization is a perfect way to extract more income from customers that have already demonstrated their confidence in you. If you don't already provide these services, do whatever you need to do to add them to your portfolio of services as quickly as possible.
Also, I've heard many say that advertising is only effective at the beginning of the growing season, but these add-on services provide an excellent opportunity to expand your existing customer base as well. Most people want a lush, green lawn but they don't realize that right now is the time to make that happen for next year. Educating people about this will open countless doors for you in the growing seasons to come.
Create a marketing campaign centered on these 'year-end' lawn care processes and then market just as you would at the beginning of the year. Postcards, door hangers, and flyers are excellent ways to promote these services and with a well-designed campaign there's no
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