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Casual Articles - What's In Your Box?
Small Business Networking to Get More Clients and Market Professional Services leaving now. Let’s add flood insurance to our policy.” The agent responded, “That’s fine; you’ll be covered in 30 days.” Once the flood waters are approaching, it’s too late to expect an insurance company to take on the responsibility of insuring you. Similarly, that’s not the time to start thinking about the disaster plan for your small business.It’s possible that—like the thought of marketing and sales—the thought of networking may make you cringe. When most service professionals hear the word “networking,” they think of the old school business mentality of promotional networking at meet-and-greet events where everyone is there to schmooze and manipulate one another in an attempt to gain some advantage for themselves or their business.Who wouldn’t cringe at the thought of spending an hour or two exchanging banalities and sales pitches with a phony smile plastered on your face to hide your discomfort? If it feels uncomfort Success Handler Action: During the evacuation of Galveston, one of the network news reporters was showing merchants boarding up their locations. He came upon one man who was doing nothing, and asked, “Aren’t you going to prepare for the hurricane?” The business o You Are More Than Your Resume The entire nation and a global-viewing audience focused on the U.S. Gulf Coast after Hurricane Katrina dealt an unimaginable blow to New Orleans and cities in Louisiana, Mississippi and Alabama. More than a thousand people lost their lives, entire neighborhoods disappeared and many businesses are gone forever, after one of the worst storms in history decimated the region.Remember the days when you were in high school or college and you had to write a term paper with a typewriter. Actually, some of you reading this article have never seen a typewriter let alone have used one. Technology has changed so fast that equipment that was “cool” and expensive in its day is now given away for pennies on the dollar at a flea market.Now enter the age of internet job search. In the past, it was sufficient to have a resume to submit to Human Resources (HR) via fax, mail or simply hand it to a friend to give to HR. Well, those days are over and you need a better m Three weeks later, predictions of massive destruction again filled the airways as Rita, a potentially catastrophic Category 5 hurricane, took dead aim on Galveston/Houston. And so it was that at 6:00 a.m. on Thursday, September 22nd, my wife, three kids, one Golden Retriever and I joined two million others on the roadways in the largest evacuation ever of a metropolitan area. Our normal four-hour drive to Fort Worth stretched to 12 – for thousands it took upwards of 20 hours – as every major thoroughfare backed up for miles. Prior to departing, we prepared our home for the worst…rearranging furniture, boxing fragile items and securing windows and doors…not knowing what we would return to eventually. We also packed up our office – computer, phone, files and all – so our coaching work could continue regardless of where we settled. With limited space in our minivan, we took one box of personal keepsakes – from my son’s sports autographs, to my daughter’s American Girl doll, and our wedding album. Deciding what to put in our box was an emotional experience, knowing the potential loss of what we would leave behind. Success Handler Action: Is your small business prepared for the possibility of a major catastrophe? What if you had 12 hours to evacuate, or what if a tornado appeared instantly and damaged your building? Having a disaster plan, just in case you ever need it, will save you time and money. Use these questions to get started thinking about your small business, and the important items that need to be included in “your” box: ~ Who are the key members of your team that will “pack” your box? ~ What is the likelihood your small business could operate from a remote location? ~ Where are your critical business papers…and how quickly can you access them? ~ When will you send employees home to prepare for their own evacuation? ~ How will you protect your equipment, computers, inventory, files, etc.? An insurance agent told me one of his customers called that Thursday morning and said, “We’ve boarded up our home and are leaving now. Let’s add flood insurance to our policy.” The agent responded, “That’s fine; you’ll be covered in 30 days.” Once the flood waters are approaching, it’s too late to expect an insurance company to take on the responsibility of insuring you. Similarly, that’s not the time to start thinking about the disaster plan for your small business. Success Handler Action: During the evacuation of Galveston, one of the network news reporters was showing merchants boarding up their locations. He came upon one man who was doing nothing, and asked, “Aren’t you going to prepare for the hurricane?” The business ow Equipment Manufacturer Suppliers ife, three kids, one Golden Retriever and I joined two million others on the roadways in the largest evacuation ever of a metropolitan area. Our normal four-hour drive to Fort Worth stretched to 12 – for thousands it took upwards of 20 hours – as every major thoroughfare backed up for miles.An original equipment manufacturer or OEM is a company that manufactures goods or gadgets, which are utilized in products sold by another company. These companies are usually termed as a Value Added Resellers or VARs. An OEM usually builds to order, on the basis of the designs provided by the VAR. There are various categories of equipment manufacturing suppliers, such as electrical and electronic test equipment, equipment rental and leasing services, separation equipment and filtration equipment, sprayers and spray coating equipment. The equipment also includes automated test equipment, p Prior to departing, we prepared our home for the worst…rearranging furniture, boxing fragile items and securing windows and doors…not knowing what we would return to eventually. We also packed up our office – computer, phone, files and all – so our coaching work could continue regardless of where we settled. With limited space in our minivan, we took one box of personal keepsakes – from my son’s sports autographs, to my daughter’s American Girl doll, and our wedding album. Deciding what to put in our box was an emotional experience, knowing the potential loss of what we would leave behind. Success Handler Action: Is your small business prepared for the possibility of a major catastrophe? What if you had 12 hours to evacuate, or what if a tornado appeared instantly and damaged your building? Having a disaster plan, just in case you ever need it, will save you time and money. Use these questions to get started thinking about your small business, and the important items that need to be included in “your” box: ~ Who are the key members of your team that will “pack” your box? ~ What is the likelihood your small business could operate from a remote location? ~ Where are your critical business papers…and how quickly can you access them? ~ When will you send employees home to prepare for their own evacuation? ~ How will you protect your equipment, computers, inventory, files, etc.? An insurance agent told me one of his customers called that Thursday morning and said, “We’ve boarded up our home and are leaving now. Let’s add flood insurance to our policy.” The agent responded, “That’s fine; you’ll be covered in 30 days.” Once the flood waters are approaching, it’s too late to expect an insurance company to take on the responsibility of insuring you. Similarly, that’s not the time to start thinking about the disaster plan for your small business. Success Handler Action: During the evacuation of Galveston, one of the network news reporters was showing merchants boarding up their locations. He came upon one man who was doing nothing, and asked, “Aren’t you going to prepare for the hurricane?” The business o Steps to True Internet Success d space in our minivan, we took one box of personal keepsakes – from my son’s sports autographs, to my daughter’s American Girl doll, and our wedding album. Deciding what to put in our box was an emotional experience, knowing the potential loss of what we would leave behind.I am not going to try and sell you on some Hokie-Pokie way of starting a business. Nor am I going to get you to check out some fabulous business opportunity.What I am going to tell you is not being done. In fact, what you want to know about internet marketing and what professionals want you to know are two different things.If you are think about buying into some membership site that promises to teach you how to cut the corners and quickly get you to untold millions; think again. What works best in this field are three things; willingness to learn, hard work, and diligence Success Handler Action: Is your small business prepared for the possibility of a major catastrophe? What if you had 12 hours to evacuate, or what if a tornado appeared instantly and damaged your building? Having a disaster plan, just in case you ever need it, will save you time and money. Use these questions to get started thinking about your small business, and the important items that need to be included in “your” box: ~ Who are the key members of your team that will “pack” your box? ~ What is the likelihood your small business could operate from a remote location? ~ Where are your critical business papers…and how quickly can you access them? ~ When will you send employees home to prepare for their own evacuation? ~ How will you protect your equipment, computers, inventory, files, etc.? An insurance agent told me one of his customers called that Thursday morning and said, “We’ve boarded up our home and are leaving now. Let’s add flood insurance to our policy.” The agent responded, “That’s fine; you’ll be covered in 30 days.” Once the flood waters are approaching, it’s too late to expect an insurance company to take on the responsibility of insuring you. Similarly, that’s not the time to start thinking about the disaster plan for your small business. Success Handler Action: During the evacuation of Galveston, one of the network news reporters was showing merchants boarding up their locations. He came upon one man who was doing nothing, and asked, “Aren’t you going to prepare for the hurricane?” The business o One-A-Day Branding t your small business, and the important items that need to be included in “your” box:I know it’s asking a lot but you need to set aside a minimum of 15 minutes a day to build your brand. You can do many things in 15 minutes a day that will help build visibility credibility and a strong personal portfolio.Here's a short list to get you thinking about your "packaging" your brand.• Refine your "elevator" pitch. The best ones simply don't happen overnight. They come from refining and condensing the message down to its core elements. Spend time every week tweaking yours. If you want, send it to me and I'll give you my impression. (Serious brand ~ Who are the key members of your team that will “pack” your box? ~ What is the likelihood your small business could operate from a remote location? ~ Where are your critical business papers…and how quickly can you access them? ~ When will you send employees home to prepare for their own evacuation? ~ How will you protect your equipment, computers, inventory, files, etc.? An insurance agent told me one of his customers called that Thursday morning and said, “We’ve boarded up our home and are leaving now. Let’s add flood insurance to our policy.” The agent responded, “That’s fine; you’ll be covered in 30 days.” Once the flood waters are approaching, it’s too late to expect an insurance company to take on the responsibility of insuring you. Similarly, that’s not the time to start thinking about the disaster plan for your small business. Success Handler Action: During the evacuation of Galveston, one of the network news reporters was showing merchants boarding up their locations. He came upon one man who was doing nothing, and asked, “Aren’t you going to prepare for the hurricane?” The business o The Greatest Challenges the Internet Consultant Faces! leaving now. Let’s add flood insurance to our policy.” The agent responded, “That’s fine; you’ll be covered in 30 days.” Once the flood waters are approaching, it’s too late to expect an insurance company to take on the responsibility of insuring you. Similarly, that’s not the time to start thinking about the disaster plan for your small business.While there are few career paths that some would call perfect, being a consultant comes pretty close to having it all. Yet while it is one of the best ways to earn a living, there are challenges and pitfalls that are sometimes overwhelming and unexpected.When analyzing, identifying and exploring the most specific challenges high on the consultant's list, there are probably a few that would probably be considered the greatest of all. Whether your goal is to help a client increase sales, or if your objective is to show them how implementing a new idea will make things more effective Success Handler Action: During the evacuation of Galveston, one of the network news reporters was showing merchants boarding up their locations. He came upon one man who was doing nothing, and asked, “Aren’t you going to prepare for the hurricane?” The business owner responded, “Sure I am.” Then he pushed a button…and pre-fitted protectors lowered from above to cover all the windows and doors. This business owner clearly planned ahead. Here are five things to consider in advance of the day your small business faces disruption from anything Mother Nature sends your way: 1. Make sure you know the location of all your insurance policies. 2. Keep a current list of home/cell phone numbers of every employee. 3. Have a record of the account numbers for your bank and credit cards. 4. Determine how you will handle accounts receivable, accounts payable and payroll. 5. Decide who will return as part of the initial response team to get you operational again. Hurricanes Katrina and Rita will be remembered for many years for the destruction they unleashed on several states. None of us can prevent natural disasters; however, you can take steps to protect yourself for the day you may be in the eye of the perfect storm. Deciding what’s in your box is an exercise well worth the effort for your small business. Addendum: Hurricane Rita turned north in the final hours before making landfall near the Texas-Louisiana border, sparing Houston of any major damage. Our return trip took less than five hours, and the only inconvenience was cleaning up a yard filled with pine needles and a few fallen branches. We were lucky. For all those in Louisiana, Mississippi, Alabama and Texas displaced by these two severe storms – and residents of Florida who faced four similar situations last year – life is forever changed. Copyright © 2005 by Success Handler, LLC. All rights reserved.
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