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    Speak to Influence Mini-course; Part 4 of 5
    In part 4 of the program you will learn:1. Why your telephone voice is important 2. Bad telephone habits and telephone tips 3. How to leave a great voicemail message 4. How to script your out-going message1. WHY YOUR TELEPHONE VOICE IS IMPORTANTMost business relationships strongly rely on the telephone as a communication tool. It is very important to consider how we sound on the telephone, as the tone and pitch and the emphasis that we use affect how our message is received.Most people determine the meaning of what you say more from how the words are stated rather than from the
    do you do when your current cleaning service doesn't show up or complete the job to your satisfaction? Do you feel as if you're getting value for your money?

    You do not want to get yourself into trouble by asking the wrong questions. The following is a list of questions you DO NOT want to ask:

    · Tell me a little about your business (You should have done your research ahead of time)

    · What cleaning service are you currently using?

    · Are you satisfied with them?

    · How much are you paying for their service?

    The Art of Fact-Finding – Turning Needs Into Wants
    I timed myself this morning in making our bed. I’ve got it down to 1? minutes and I’m so proud but please don’t tell my wife.The reason I do it quickly is that it’s simple and rather boring.Some things in life are really simple. When we do simple things, such as make the bed, we go into autopilot, in other words we automate it so it takes as less of our conscious attention as possible. That way we can focus on something else. We speed up simple processes because they’re boring. Now fact-finding with our customers in a face to face interview is quite simple. Collecting information to populate a form
    When meeting face-to-face with a prospect for your cleaning business, you need to prepare yourself ahead of time. Make a list of probing questions that will get your prospect talking about their concerns so you can show them your expert problem-solving skills.

    You want to do more listening than talking during this meeting. In order to help your prospect solve their problems you need to get as much information from them as possible. When crafting your list of questions, think of questions that get the prospect thinking. You want them to say, "That's a good question - I've never been asked that before." Here is a list of questions to get you started:

    · What prompted your company to look into making a change with your cleaning service? (ask this question if they contacted you)

    · Why are you putting the contract out for bid?

    Perhaps they're required to put the cleaning out to bid once per year. Or maybe they're not happy with the current contractor. Or it could be that they need to cut costs and are looking for someone that will offer a lower price. If the latter is the case, then this should be a big red flag for you. Prospective clients that are just looking for the lowest bidder don't usually make for the best customers for your cleaning business.

    · What kind of challenges are you facing right now?

    · What other concerns do you have? Having this information will help you to let them know how you'll be able to solve their problems. When talking about the current contractor, don't talk badly about them. If the prospective client you're talking with hired the current contractor, then they'll feel as if you're criticizing their poor judgment!

    · What would you like to see improved?

    · What are your expectations for your cleaning service?

    · What is your current cleaning company doing to ensure the quality of work your company requires?

    · When I say "value" in terms of your cleaning service, what comes to mind?

    · What are your thoughts on this topic?

    · If the prospect voices a concern about price, here's a question you might want to ask: If your concern is price, what do you do when your current cleaning service doesn't show up or complete the job to your satisfaction? Do you feel as if you're getting value for your money?

    You do not want to get yourself into trouble by asking the wrong questions. The following is a list of questions you DO NOT want to ask:

    · Tell me a little about your business (You should have done your research ahead of time)

    · What cleaning service are you currently using?

    · Are you satisfied with them?

    · How much are you paying for their service?

    Offers
    There are only two aspects to moving product. One is generating interest, the other is making the sale. Both of these action steps require that a decision be made, by somebody, to do something. There is a quality of the human mind which doubts and resists such a commitment decision.Understanding this process can lead to assistance from the sales professional to the customer in making the desired response, whether it be the initial decision to participate in the product demonstration, or the ultimate decision to buy. Offers are known as effective tools to assist the decision-making process. However, offers must be
    say, "That's a good question - I've never been asked that before." Here is a list of questions to get you started:

    · What prompted your company to look into making a change with your cleaning service? (ask this question if they contacted you)

    · Why are you putting the contract out for bid?

    Perhaps they're required to put the cleaning out to bid once per year. Or maybe they're not happy with the current contractor. Or it could be that they need to cut costs and are looking for someone that will offer a lower price. If the latter is the case, then this should be a big red flag for you. Prospective clients that are just looking for the lowest bidder don't usually make for the best customers for your cleaning business.

    · What kind of challenges are you facing right now?

    · What other concerns do you have? Having this information will help you to let them know how you'll be able to solve their problems. When talking about the current contractor, don't talk badly about them. If the prospective client you're talking with hired the current contractor, then they'll feel as if you're criticizing their poor judgment!

    · What would you like to see improved?

    · What are your expectations for your cleaning service?

    · What is your current cleaning company doing to ensure the quality of work your company requires?

    · When I say "value" in terms of your cleaning service, what comes to mind?

    · What are your thoughts on this topic?

    · If the prospect voices a concern about price, here's a question you might want to ask: If your concern is price, what do you do when your current cleaning service doesn't show up or complete the job to your satisfaction? Do you feel as if you're getting value for your money?

    You do not want to get yourself into trouble by asking the wrong questions. The following is a list of questions you DO NOT want to ask:

    · Tell me a little about your business (You should have done your research ahead of time)

    · What cleaning service are you currently using?

    · Are you satisfied with them?

    · How much are you paying for their service?

    Are You Already Marketing on the Internet
    Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of t
    the latter is the case, then this should be a big red flag for you. Prospective clients that are just looking for the lowest bidder don't usually make for the best customers for your cleaning business.

    · What kind of challenges are you facing right now?

    · What other concerns do you have? Having this information will help you to let them know how you'll be able to solve their problems. When talking about the current contractor, don't talk badly about them. If the prospective client you're talking with hired the current contractor, then they'll feel as if you're criticizing their poor judgment!

    · What would you like to see improved?

    · What are your expectations for your cleaning service?

    · What is your current cleaning company doing to ensure the quality of work your company requires?

    · When I say "value" in terms of your cleaning service, what comes to mind?

    · What are your thoughts on this topic?

    · If the prospect voices a concern about price, here's a question you might want to ask: If your concern is price, what do you do when your current cleaning service doesn't show up or complete the job to your satisfaction? Do you feel as if you're getting value for your money?

    You do not want to get yourself into trouble by asking the wrong questions. The following is a list of questions you DO NOT want to ask:

    · Tell me a little about your business (You should have done your research ahead of time)

    · What cleaning service are you currently using?

    · Are you satisfied with them?

    · How much are you paying for their service?

    Avoid Formula Approach When Asking Businesses for Gifts With Direct Mail Fundraising Letters
    The one thing to remember when asking businesses for donations is that businesses don’t give donations. People give donations, and sometimes those people work for or own a business, and donate on behalf of that business.Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.This means your letter should never be addressed to “The President” or “Business Owner.” It
    ctor, then they'll feel as if you're criticizing their poor judgment!

    · What would you like to see improved?

    · What are your expectations for your cleaning service?

    · What is your current cleaning company doing to ensure the quality of work your company requires?

    · When I say "value" in terms of your cleaning service, what comes to mind?

    · What are your thoughts on this topic?

    · If the prospect voices a concern about price, here's a question you might want to ask: If your concern is price, what do you do when your current cleaning service doesn't show up or complete the job to your satisfaction? Do you feel as if you're getting value for your money?

    You do not want to get yourself into trouble by asking the wrong questions. The following is a list of questions you DO NOT want to ask:

    · Tell me a little about your business (You should have done your research ahead of time)

    · What cleaning service are you currently using?

    · Are you satisfied with them?

    · How much are you paying for their service?

    When Direct Mail Marketing Is Not a Good Idea
    Direct-mail marketing is not always a good idea and just because your account executive for the direct-mail marketing company that sends out the coupon packages each month comes into your store and tells you the deadline is tomorrow and you need to get your check and art work in as soon as possible; does not mean it is necessarily a good idea.Sending out a haphazardly created brochure or coupon in a direct-mail marketing company’s coupon package is a bad idea. Thoughtful consideration should go in to the design and layout of your coupon and you should be thinking of this in advance. Also sending out the same cou
    do you do when your current cleaning service doesn't show up or complete the job to your satisfaction? Do you feel as if you're getting value for your money?

    You do not want to get yourself into trouble by asking the wrong questions. The following is a list of questions you DO NOT want to ask:

    · Tell me a little about your business (You should have done your research ahead of time)

    · What cleaning service are you currently using?

    · Are you satisfied with them?

    · How much are you paying for their service? (However, you CAN ask what their budget is for the cleaning contract)

    · What will it take to get your business?

    Once the prospect has indicated that he'd like you to bid on the cleaning service, you can start asking more specific questions that will help you to gather the information you need to put your bid together.

    · What is your budget?

    Many cleaning contractors don't feel comfortable asking this question but it is a valid one that many people are willing to share, and it will be helpful to you when deciding on a price.

    · Do you have a list of cleaning specifications?

    If they do, ask for a copy. If they don't, find out exactly what they're looking for and provide a list with your bid proposal.

    · What is your timeline for implementing a new cleaning service?

    · Who else is involved in this decision?

    · What is the frequency of cleaning (once a week, five times a week)?

    · Do you have the amount of cleanable square feet?

    · Do you have the amount of carpeted square feet and hard floor surface square feet? (You will need this information if bidding on floor care. We recommend doing your own measuring)

    · Do you have recycling paper that the cleaning contractor needs to take care of?

    · Do you have an alarm system?

    · Are there specific hours that the cleaning company is allowed to be in the building

    At this point in the meeting you should have most of the information you need to put your cleaning bid together. The next step is to ask the prospect if you can get a tour of the building you'll be bidding on. If that's not possible, then you'll need to set up another appointment so you can get the tour.

    Before starting the tour, set up your next appointment. You need to have an appointment set up so you can come back to present the bid to the customer and close the sale.

    We recommend measuring the building and different floor surfaces (carpet, tile, etc.). Ask the prospect if you can go back after the tour in order to do your measuring so that you're not taking up any more of his time. After you're done, check back in with the prospect to

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