Casual Articles - Business

Outsourcing’s Next Phase has Begun
“Outsourcing in India has reached a near term peak and meaningful expansion from this point forward will result in higher costs and lower quality delivery.” Business Leaders in Asia have been saying this to each other for months now. Today, we are seeing deliberate action to move capacity from India to next step destinations like Philippines, China and Vietnam.Even major business publications have picked up on the evolving situation. Both Forbes (India: Good Help is Hard to Find) and BusinessWeek (India’s IT Challenge) recently published feature articles that directly addres

dry once again and they have to start marketing furiously again. So they, market, market, market, and they again sign up a bunch of new clients. Then the same thing happens and they start living this unbearable life of Feast or Famine, an intolerable rollercoaster th

Your First Job
“Your first job is an extension of your education”Fresh out of college. Loads of dreams. A whole new world waiting to be explored. And you are just waiting to put all those fat books you have spent the last few years studying into practice. Self-assured and confident yet anxious about the new world ahead. To make all those castles in the air real…with your very first job.Like every other first experience, the first job is one experience which you wouldn’t remember to forget. The experience could make lasting impressions in your mind.DesirablesIn your first

Would you be surprised if I told you I actually coach a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a full practice, or at least not consistently. WHY?

The reason is simple. They don’t market consistently.

What usually happens (to most of us self-employed professionals) is that we get caught up in the everyday of our businesses and when we have clients, we focus our entire days on those clients. (Is that the case for you too?)

Until the clients leave and our well runs dry. So, we find ourselves digging our well when we’re thirsty. This is the scenario my clients tell me about: because they know what to do, when marketing consultants need clients, they market, market, market, market, and sign up a bunch of new clients. Then, because they have all these new clients, they stop marketing. No time to market!

But, sooner or later, the well runs dry once again and they have to start marketing furiously again. So they, market, market, market, and they again sign up a bunch of new clients. Then the same thing happens and they start living this unbearable life of Feast or Famine, an intolerable rollercoaster the

How Much Should I Charge For My Commercial Cleaning Services?
You've bought all your cleaning supplies and equipment, told everyone you know that you have started a cleaning business and now you are ready to start bidding on jobs and getting down to work. So your next step is to meet with potential clients and put together a bid for their cleaning services. But how do you know what to charge for cleaning your potential client's building?Start off by remembering that you are in business to make a profit and earn a living. Sometimes the tendency is to price our services low in order to get our foot in the door. Pricing your services too low

they still don’t have a full practice, or at least not consistently. WHY?

The reason is simple. They don’t market consistently.

Independent Professionals: What Paradigm Are You Weaving? Part 1
So we've heard the well-worn statistic that we're exposed to around 3000 advertising messages per day (personally I think it's A LOT more). Ever consider what each of these messages is really asking you to consider?I just opened up the web browser on one of my PC's. Straight away I'm faced with an ad from Virgin Credit Cards "Things get more exciting when you say yes!" presumably that means saying 'yes' to debt - in this case it's by clicking on the word 'yes' which opens a musical jewellery-box. A ballerina proceeds to leap out from her fixed spinning and start gyrating like a

and when we have clients, we focus our entire days on those clients. (Is that the case for you too?)

Leave This Place Better Than You Found It
I stepped into the restroom of a large office building before a meeting. The paper towel dispenser had come unhinged and fresh towels were scattered on the floor. Many were wet and had been stepped on by those who came before me.Despite being in my suit and tie, I bent down to pick up the remaining dry towels and placed them near the sink. I gathered the wet and dirty towels and put them in the trash. Then I found the receptionist and asked her to inform Maintenance about the broken dispenser inside.As I was cleaning up, several people entered the restroom. I wondered wh

se they know what to do, when marketing consultants need clients, they market, market, market, market, and sign up a bunch of new clients. Then, because they have all these new clients, they stop marketing. No time to market!

Our Business Today?! On-Line-How To Make It Work
Can you imagine today, on the 7-th year of the 3-rd millennium how your life would be without a computer on your desk? Have you ever wondered how you would have made your job without Word, Excel, Power Point and the blessed e-mail? Or, while in holiday, have you asked yourself if you would have been there if Google hadn't helped you to promote your business? I'm sure you have!This fabulous machine, the computer, has enormously evolved and within a few years has build an empire: On-line Publicity Empire. If you want to survive on the market, whatever you want to sale, from candy

The solution: you can eliminate “Feast or Famine” by being systematic about your Client Attraction and putting your marketing on autopilot.

The only way to make sure you always have a full practice is to always market. The best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure everything’s going smoothly.

As clients get to know me in our one-on-one private coaching, they tend to see how fanatical I can be about systems. I’ve created systems for EVERYTHING, probably because I wasn’t always a very disciplined person by nature. (I know I’m not the only one, so don’t start throwing stones!)

So to counteract that (because I need to have a full practice at all times or else I’d have to go back to being corporate, which is a big no-no for me), I make sure everything I do runs like clockwork.

Here’s how I do it and how I’ve taught hundreds of clients

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Casual Articles - Put Your Marketing on AUTOPILOT

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