Tags |
|
|
Links |
|
|
Casual Articles - 3 HOT Tips To Improve Your Ads/Flyers and Letters for Small Business Growth
Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the posted cancellation fe
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An
Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers.
Here are three things you can do to improve your prospecting letters.
1. Use a benefit orientated headline, not your business name.
The biggest mistake most small businesses make is using their business name as the headline for their advertisements.
Your prospective customer isn’t interested in your business name, they want to know what you will do for them. So tell them in the headline.
A case in point is the weight loss market.
If you’d like to lose weight which headline would appeal to you more…?
“Naughton Services” (business name headline) or…
“Lose 5kgs in 7 weeks” (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing pieces.
2. Take a ‘Point of YOU’ approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by t
A great product does not necessarily mean you’ll even make enough money with it because your competitors with not-so-great products can sell more of theirs if they use certain marketing strategies that you’re not. We can learn some of the strategies and tactics used by some of the Master Marketers of not-so-great products and apply them to o
1. Use a benefit orientated headline, not your business name.
The biggest mistake most small businesses make is using their business name as the headline for their advertisements.
Your prospective customer isn’t interested in your business name, they want to know what you will do for them. So tell them in the headline.
A case in point is the weight loss market.
If you’d like to lose weight which headline would appeal to you more…?
“Naughton Services” (business name headline) or…
“Lose 5kgs in 7 weeks” (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing pieces.
2. Take a ‘Point of YOU’ approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by
Any entrepreneur knows that being an business owner is more about sales than anything else, whether it is hot tar roofing, algae scraping or pooper scooping. It doesn’t matter what you do, you must be a sales person to make a business work. One method that has continually proven successful for many businesses, including mine, is regular netw
A case in point is the weight loss market.
If you’d like to lose weight which headline would appeal to you more…?
“Naughton Services” (business name headline) or…
“Lose 5kgs in 7 weeks” (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing pieces.
2. Take a ‘Point of YOU’ approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by
In today's competitive world, people no longer have to book items days in advance in order to buy a product. Most items available from a number of competing manufacturers, are offered at similar prices, and may have identical functions and advantages. There are many types of binding machines available in the market for people to choose from.
Make sure you use benefit headlines for all of your marketing pieces.
2. Take a ‘Point of YOU’ approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by
The job search process has changed in the past 20 years. Although technical evolution has eased the access to job offers through Internet, the competition has become fiercely as more and more job seekers have good degrees and high abilities. The reality is that having a university degrees gives you no guarantee of getting a job easily as it
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by telling them how they will get value for money, and how they will benefit.
For example…
“I will talk about the 5 key areas that I feel are important in health” “You will learn the 5 key important areas that will dramatically improve your health”
A general rule of thumb for any marketing piece is that for every ‘I’ or ‘We’ there should be 5 ‘You’ or ‘Your’s.
3. Ask the reader to ACT NOW!
At the end of all of your marketing pieces make sure you ask the reader to take action.
Specifically tell them to ‘pick up the phone’ or ‘visit our website’ or ‘visit our shop’.
It seems really strange to point this fact out. Yet so many businesses simply forget to tell the reader what they need to do to buy from them. And if you aren’t telling them, you’re losing sales.
Your customers are ‘silently begging to be led’ so tell them how to contact you or what they need to do to buy from you. It makes a HUGE difference. Try it and see for yourself.
These three guidelines you have just read, can immediately improve the results you’re getting from your marketing.
Try them, and see if they improve your business growth.
Copyright © 2005 by Casey Gollan.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/42832/casualarticles-3-HOT-Tips-To-Improve-Your-AdsFlyers-and-Letters-for-Small-Business-Growth.html">3 HOT Tips To Improve Your Ads/Flyers and Letters for Small Business Growth</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/42832/casualarticles-3-HOT-Tips-To-Improve-Your-AdsFlyers-and-Letters-for-Small-Business-Growth.html]3 HOT Tips To Improve Your Ads/Flyers and Letters for Small Business Growth[/url]
Related Articles:
How Much Attention Do You Pay to Your Clothing?
The Difference Between Management and Leadership
Outsource - CPAs Big Decision for Tax Season
Bookmark it:
|