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    Where Branding Becomes Important
    So you've decided to open your own business. For the first little while, you could get sales or be comissioned but everybody wants their business to grow bigger and bigger. One of the ways to do that is to focus on branding. This article gives the main ideas for branding.Start with a focus on your image.Choose a logo. Don't just draw one for yourself. A freelancer or an artist is a good choice with grahpic designers being the best choice. Often with artists, you will find out that your logo lacks clarity or it can't go into a certain file. Hire a professional graphic designer with happy customers and you're much less likely to get something you can use on a limited basis. Ask for a logo to be in the applications of an insert onto any file so a JPEG or something equivalent and also ask for a web designed version.If you have a dance studio, try not to pick an image of a girl dancing. You want something more generic. You could always get that in accompanying art. But the problem with such specific logo images is that if you say want to attract boys as well, you're sunk. And what about adults? So choose wisely, possibly studying other logos in the same area before asking for the work to be done.Choose some accompanying art.Also hire or find a family member who can design some art to go with your brand. So if you have a publishing company with a big more generic label, now is the time to get a few bits of art that you can insert on cover letters or envelopes as you please.With just the logo, you don't have enough to make a look.Design A Direct Marketing ProgramOnce you have the look of your logo and accompanying art, design a direct marketing program. Be thoughtful in finding your target audience. In order to develop your business further, you don't want to be taking on water. Direct marketing puts you in the driver's seat. Do so by faxing or emailing to keep your costs low. Also dropping off flyers to specific targets may also work.If you are having trouble getting the wording right, play with it more. In this case, you as the product or service inventor should be able to do a pretty good letter by yourself. Have people review it. Try to make it clear and remember to include a hook and a time sensitive offer of some sort.Create A WebsiteThere are many low cost options, especially when doing it yourself. Write out the basics yourself and understand that you can improve it in time. To keep it a selling website, include the background color of either blue, black or grey.This website is 24
    a to move people to different projects to try and get a burst of productivity and keep them interested in their work. Scheduling time (as opposed to people) is a great way to allow your staff more freedom and flexibility. The due date is important, not the time or manner in which your employees get there. To avoid Chaos set specific target dates for each phase of the project and then check in on the progress. If the target dates are being met you know you’ve found an employee who is quite capable of scheduling his own time.

    Motivating

    Are you doing anything now to further motivate your employees? If the answer is no, don’t worry many managers, if not most, never really think about it. Chapter seven covers entrepreneurial motivation styles, and we’ll touch on it later in this chapter. For right now just make a quick note of what you do or don’t do to motivate your employees. Then take a minute and ask yourself, “Is it really working to build this department in the long run?”

    You may be making the mistake of motivating only when you absolutely have to. If you’re behind schedule on a project you offer something to get everyone pumped up to get the project done on time. When that project is done, the reward has been paid and productivity drops back down to the previous level.

    Developing careers

    Are you working with your staff to determine their goals and objectives? Have you laid out any specific ca

    Advertising Online Websites Using Traditional Print Ads
    Ever think about advertising online websites using print ads? No? Don’t fret. Most people haven’t thought about it. Most people don’t do this. But if you have a website that’s well written (contains great sales copy, that is) then maybe you should.Before we discuss the specifics of advertising online websites using print ads, let’s talk about why you’d want to do it. All websites like to see traffic. But simply advertising so you can attract more people to your site actually misses the point. You want to draw more potential buying traffic. You want to draw people to your sites that are interested in what you sell … who'd like to hear more about what you offer.And once you get them there your job is to then convert them into taking the next step in the buying process … whatever that is … i.e., calling your business for more information, filling out an order form … booking an appointment ... whatever.If your business sites are properly set up (and many business websites are NOT set up properly) then advertising online websites using print ads WILL work. Print ads in traditional media (such as newspapers) can generate huge amounts of traffic … plus result in higher sales conversions … which is the name of the game.One extremely effective style for newspapers ads is writing them so they appear to be newspaper articles. Writing your newspaper ad (or any other form of print advertisement) so it looks and sounds like a news article works very well ... especially when giving your reader information that will entice them into visiting your URL for further information. An even cheaper way to go about advertising online websites is simply using classified ads. Like this one:………………………New website shows Philadelphia business owners how to create their own highly profitable newspaper ads! See… www.sales-letters-and-marketing.com … for details.………………………This classified ad would pull traffic from interested business owners reading the Philadelphia Inquirer - - which is the city’s large newspaper. Most importantly, it would pull targeted prospects to my website.Notice how the headline specifically calls out to a specific group of people - - not the whole world. I’m not looking for 50 million curiosity-seekers to visit my website. I’m trying to attract targeted readers … people who might be interested in using my services to help them create effective direct response advertising.The way to do this in a print ad is by creating a headline that singles out the person you’re targeting. Therefore, the most important feature in
    A quick explanation of EM2.

    EM2 is nothing more than the method that many successful entrepreneurs use to manage their people, and their business. It’s based on logic and experience. I as the author am a manager, and an entrepreneur. I’ve been managing people for fifteen years, and I’ve been a successful entrepreneur for more than ten. This book is not based on a study of thirty thousand managers, which then pulls information from all of them to arrive at a new theory of management that’s never been tested in the real world. This stuff works, and it works well. The central theme of the book and the method is this; Identify your best people and keep them happy and productive. We refer to these people as HIHMs. Highly Intelligent, and/or Highly Motivated. We do this by rewarding them and giving them freedom and flexibility. If you accomplish nothing else make sure you take care of your top people.

    The reason we do this is to increase the bottom line.

    That is our ultimate goal. Contrary to popular belief, we’re not here to build a team, make everyone feel good, or treat everyone the same. We’re here to make the owners and investors in this business a profit. The easiest way to do that is hire and retain the best people possible. When we’ve stabilized and rewarded those at the top we make every effort to afford those in the middle the opportunity to join them. With that accomplished we trim the fat at the bottom.

    Step 1; Define the people

    The first step is to define our people. We want to know who is at the top, who is in the middle, and who is bringing up the rear. Create a simple list with three sections. Your top performs, average workers, and those that need help or need to be shown the door. After creating the list put it aside for a week and then re-evaluate. This will help to remove any emotion from the decision. We start with those at the top in productivity and efficiency. The highly intelligent workers

    •	Mastery of the job
     •	Ability to learn quickly
     •	Finding new ways of doing things
     •	Leading through the thought process
     •	Examples
     o	Programmer
     o	Accountant
     o	Engineer
     o	Attorney
     o	A Manager
     o	Technical support person

    Next we identify our highly motivated employees Highly Motivated

    •	Always works hard
     o	But not workaholics.  
     •	Does the job right
     •	Count on them in a pinch
     •	Customer First
     •	Trying to get promoted on merit not seniority
     •	Examples
     o	Customer service rep with excellent customer skills.
     o	Service provider to the end customer with great attitude (from plumber to consultant)
     o	Sales Person always meets or exceeds quota
     o	Field Technician customers love him.

    Do we have any employees who are highly motivated and highly intelligent? Our average worker

    •	Does the work expected 
     •	Doesn’t make many mistakes
     •	Shows up on time
     •	Doesn’t work much overtime
     •	Has a solid understanding of the job and decent mastery of skills required to perform.
     •	Complains only occasionally
     Finally we take a look at the bottom.
     •	Makes a lot of mistakes
     •	Misses work 
     •	Shows up late
     •	Not much initiative
     •	Constant complaining
     •	Resource hog (always needs more people and money to get the job done)
     •	Doesn’t get along with other employees

    Step 2: Review your management processes

    Conduct an honest and thorough review of what you’re doing and how well you’re doing it. Measuring the success of the department Before you can manage anything you have to be able to measure it. Do you really know how well you department is doing? Getting the job done and on time is only half the battle. You have to make a profit as well. Get a handle on your direct costs, and a solid picture of how much money your staff brings to the company. This isn’t always easy in big companies but hopefully you’ve got enough information to at least make a very solid estimate. An entrepreneur will only look at costs directly related to the specific department.

    You may have an associated overhead cost tied to your group that you really don’t have any control over, or any benefit from. Disregard this cost, especially if you aren’t responsible for pricing your product or service. A quick example would be another unrelated department perhaps implementing a new computer network. That cost should be tied directly to that department and not spread throughout the company.

    Review your hiring procedures

    If your department is filled with underachievers it may not be related to your day-to-day management capabilities as much as it is to your ability to find good people. Hire people who are honest about their skills, have a clear goal in mind when joining the company, and aren’t afraid to tell you what they want. If you employ a peer review when hiring don’t make it the sole determining factor. Balance it equally with your own instincts.

    Review your firing procedures

    Do you pull the plug to quickly? Or are you like many other managers who keep someone around too long? Are there HIHMs in the group that should be fired? This can be the case if the person is disruptive to the point of decreasing everyone else’s productivity to the point of overrunning his own. If you have to fire a highly intelligent, highly motivated employee you must make sure you have given extraordinary effort to fixing the problem, and found a suitable replacement. Once the decision has been made it can take a year to actually make the move so that you can make sure company operations continue smoothly.

    Scheduling your people

    It’s not just making sure you have all of the projects covered. You also need to make sure you have the right person on the right job. It’s also a good idea to move people to different projects to try and get a burst of productivity and keep them interested in their work. Scheduling time (as opposed to people) is a great way to allow your staff more freedom and flexibility. The due date is important, not the time or manner in which your employees get there. To avoid Chaos set specific target dates for each phase of the project and then check in on the progress. If the target dates are being met you know you’ve found an employee who is quite capable of scheduling his own time.

    Motivating

    Are you doing anything now to further motivate your employees? If the answer is no, don’t worry many managers, if not most, never really think about it. Chapter seven covers entrepreneurial motivation styles, and we’ll touch on it later in this chapter. For right now just make a quick note of what you do or don’t do to motivate your employees. Then take a minute and ask yourself, “Is it really working to build this department in the long run?”

    You may be making the mistake of motivating only when you absolutely have to. If you’re behind schedule on a project you offer something to get everyone pumped up to get the project done on time. When that project is done, the reward has been paid and productivity drops back down to the previous level.

    Developing careers

    Are you working with your staff to determine their goals and objectives? Have you laid out any specific car

    Branding Company Benefits
    Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can’t see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions.How do they promote themselves? Are they calling themselves an advertising agency that also does branding? If so, they are not a true branding agency. An advertising agency has a hidden agenda, to sell advertising. A branding company does not favor one tactic over another so they should not and would not promote advertising unless it is the right direction to go in. Be careful of these ad agencies that say they do branding. It is much easier to use a buzz word like branding then to actual know how to brand properly.Are they a web design company that says they do branding? These are the absolute worst offenders of not being a branding company. Ask them simple branding questions like what is positioning or explain the difference between brand identity and brand image. Most will not even know the answer. Then you can ask them a trick question like define brand equity (currently there is no definitive answer). Web design companies are well, web designers. They are not strategic branding experts by any stretch of the imagination.Are they a marketing company that says the do branding? Be very careful of marketing companies as they are the sneakiest offenders of all. They will talk strategy and integration but they know little about internal branding. They typically promote external branding tactics like direct marketing, logo design, advertising etc. Marketing companies do marketing not branding.Are they a direct marketing company that says they do branding? Boy oh boy, these companies are so far from true branding they wouldn’t know it if it hit them in the noggin. Direct marketing can be a great tactic but branding it is not. True branding companies only promote direct marketing when the return on investments warrants it. The average return on investment with a direct mail piece is a half to a full percent. Personally I think that is a small return for the investment required which is why direct marketing is typically used as image building with branding companies.Are they a search engine optimization or internet company that says they do branding? Internet marketing is one of the most effective returns on investment in the business today. Search engine optimization is probably the be
    m the fat at the bottom.

    Step 1; Define the people

    The first step is to define our people. We want to know who is at the top, who is in the middle, and who is bringing up the rear. Create a simple list with three sections. Your top performs, average workers, and those that need help or need to be shown the door. After creating the list put it aside for a week and then re-evaluate. This will help to remove any emotion from the decision. We start with those at the top in productivity and efficiency. The highly intelligent workers

    •	Mastery of the job
     •	Ability to learn quickly
     •	Finding new ways of doing things
     •	Leading through the thought process
     •	Examples
     o	Programmer
     o	Accountant
     o	Engineer
     o	Attorney
     o	A Manager
     o	Technical support person

    Next we identify our highly motivated employees Highly Motivated

    •	Always works hard
     o	But not workaholics.  
     •	Does the job right
     •	Count on them in a pinch
     •	Customer First
     •	Trying to get promoted on merit not seniority
     •	Examples
     o	Customer service rep with excellent customer skills.
     o	Service provider to the end customer with great attitude (from plumber to consultant)
     o	Sales Person always meets or exceeds quota
     o	Field Technician customers love him.

    Do we have any employees who are highly motivated and highly intelligent? Our average worker

    •	Does the work expected 
     •	Doesn’t make many mistakes
     •	Shows up on time
     •	Doesn’t work much overtime
     •	Has a solid understanding of the job and decent mastery of skills required to perform.
     •	Complains only occasionally
     Finally we take a look at the bottom.
     •	Makes a lot of mistakes
     •	Misses work 
     •	Shows up late
     •	Not much initiative
     •	Constant complaining
     •	Resource hog (always needs more people and money to get the job done)
     •	Doesn’t get along with other employees

    Step 2: Review your management processes

    Conduct an honest and thorough review of what you’re doing and how well you’re doing it. Measuring the success of the department Before you can manage anything you have to be able to measure it. Do you really know how well you department is doing? Getting the job done and on time is only half the battle. You have to make a profit as well. Get a handle on your direct costs, and a solid picture of how much money your staff brings to the company. This isn’t always easy in big companies but hopefully you’ve got enough information to at least make a very solid estimate. An entrepreneur will only look at costs directly related to the specific department.

    You may have an associated overhead cost tied to your group that you really don’t have any control over, or any benefit from. Disregard this cost, especially if you aren’t responsible for pricing your product or service. A quick example would be another unrelated department perhaps implementing a new computer network. That cost should be tied directly to that department and not spread throughout the company.

    Review your hiring procedures

    If your department is filled with underachievers it may not be related to your day-to-day management capabilities as much as it is to your ability to find good people. Hire people who are honest about their skills, have a clear goal in mind when joining the company, and aren’t afraid to tell you what they want. If you employ a peer review when hiring don’t make it the sole determining factor. Balance it equally with your own instincts.

    Review your firing procedures

    Do you pull the plug to quickly? Or are you like many other managers who keep someone around too long? Are there HIHMs in the group that should be fired? This can be the case if the person is disruptive to the point of decreasing everyone else’s productivity to the point of overrunning his own. If you have to fire a highly intelligent, highly motivated employee you must make sure you have given extraordinary effort to fixing the problem, and found a suitable replacement. Once the decision has been made it can take a year to actually make the move so that you can make sure company operations continue smoothly.

    Scheduling your people

    It’s not just making sure you have all of the projects covered. You also need to make sure you have the right person on the right job. It’s also a good idea to move people to different projects to try and get a burst of productivity and keep them interested in their work. Scheduling time (as opposed to people) is a great way to allow your staff more freedom and flexibility. The due date is important, not the time or manner in which your employees get there. To avoid Chaos set specific target dates for each phase of the project and then check in on the progress. If the target dates are being met you know you’ve found an employee who is quite capable of scheduling his own time.

    Motivating

    Are you doing anything now to further motivate your employees? If the answer is no, don’t worry many managers, if not most, never really think about it. Chapter seven covers entrepreneurial motivation styles, and we’ll touch on it later in this chapter. For right now just make a quick note of what you do or don’t do to motivate your employees. Then take a minute and ask yourself, “Is it really working to build this department in the long run?”

    You may be making the mistake of motivating only when you absolutely have to. If you’re behind schedule on a project you offer something to get everyone pumped up to get the project done on time. When that project is done, the reward has been paid and productivity drops back down to the previous level.

    Developing careers

    Are you working with your staff to determine their goals and objectives? Have you laid out any specific ca

    Three Key Reasons Why Your Business Needs A Dashboard
    Business processes generate a mountain of data. The challenge facing business owners and managers is to use that data to make intelligent decisions. So where do you start? Is every data item necessary? How much is all this going to cost?The place to begin whittling down the data pile is to identify the company’s critical goals and the activities that have the greatest impact on achieving them. Critical goal are those having the biggest effect on the bottom line; achieve them and you’re in fat city, miss and you find yourself before the stakeholders begging for your job. Once you set the goals and determine the data to use as indicators your 90% home. The only thing that remains is selecting which option to use to keep it all organized.The high cost option is an out of the box, customizable dashboard, an automated system that interfaces directly with you your business process. One that collects and collates data in near real time so it can be presented to you in the comfort of your own office on your monitor, accurate and timely. There are quite a few good ones out there and it’s the way to go if you have the budget to buy the system and you have the processes for the system to tie into. Chances are there are more business that can’t or don’t than there are those that can and do.We all want to make the best decisions whether we’re a one person operation or a public giant. We need something simpler and less expensive. The answer in this case is your favorite spreadsheet program, the one that came bundled with all your other software. That spreadsheet and your telephone provide you with all the tools you really need to put together a dashboard. Without getting fancy they can be set up quickly, data can be entered easily and your information can be presented visually.Now for the benefits.1. Dashboards improve communication. It can be a complicated process to keep communication channels from becoming crossed and confused. In many instances, a dashboard can reduce or completely eliminate the need for confusing memo, meetings and conversation. Want to see how sales are doing in another branch or territory? Want to know what the award of a big contract is going to do to the bottom line? Get straight, simple answers at the click of a mouse.Furthermore, you can access your data from home or on the road using a Blackberry, a PDA, or other piece of mobile technology. Dashboards improve communication by making data easier to comprehend and more up-to-date, it also makes it more accessible. 2. Dashboar
    ws up on time • Doesn’t work much overtime • Has a solid understanding of the job and decent mastery of skills required to perform. • Complains only occasionally Finally we take a look at the bottom. • Makes a lot of mistakes • Misses work • Shows up late • Not much initiative • Constant complaining • Resource hog (always needs more people and money to get the job done) • Doesn’t get along with other employees

    Step 2: Review your management processes

    Conduct an honest and thorough review of what you’re doing and how well you’re doing it. Measuring the success of the department Before you can manage anything you have to be able to measure it. Do you really know how well you department is doing? Getting the job done and on time is only half the battle. You have to make a profit as well. Get a handle on your direct costs, and a solid picture of how much money your staff brings to the company. This isn’t always easy in big companies but hopefully you’ve got enough information to at least make a very solid estimate. An entrepreneur will only look at costs directly related to the specific department.

    You may have an associated overhead cost tied to your group that you really don’t have any control over, or any benefit from. Disregard this cost, especially if you aren’t responsible for pricing your product or service. A quick example would be another unrelated department perhaps implementing a new computer network. That cost should be tied directly to that department and not spread throughout the company.

    Review your hiring procedures

    If your department is filled with underachievers it may not be related to your day-to-day management capabilities as much as it is to your ability to find good people. Hire people who are honest about their skills, have a clear goal in mind when joining the company, and aren’t afraid to tell you what they want. If you employ a peer review when hiring don’t make it the sole determining factor. Balance it equally with your own instincts.

    Review your firing procedures

    Do you pull the plug to quickly? Or are you like many other managers who keep someone around too long? Are there HIHMs in the group that should be fired? This can be the case if the person is disruptive to the point of decreasing everyone else’s productivity to the point of overrunning his own. If you have to fire a highly intelligent, highly motivated employee you must make sure you have given extraordinary effort to fixing the problem, and found a suitable replacement. Once the decision has been made it can take a year to actually make the move so that you can make sure company operations continue smoothly.

    Scheduling your people

    It’s not just making sure you have all of the projects covered. You also need to make sure you have the right person on the right job. It’s also a good idea to move people to different projects to try and get a burst of productivity and keep them interested in their work. Scheduling time (as opposed to people) is a great way to allow your staff more freedom and flexibility. The due date is important, not the time or manner in which your employees get there. To avoid Chaos set specific target dates for each phase of the project and then check in on the progress. If the target dates are being met you know you’ve found an employee who is quite capable of scheduling his own time.

    Motivating

    Are you doing anything now to further motivate your employees? If the answer is no, don’t worry many managers, if not most, never really think about it. Chapter seven covers entrepreneurial motivation styles, and we’ll touch on it later in this chapter. For right now just make a quick note of what you do or don’t do to motivate your employees. Then take a minute and ask yourself, “Is it really working to build this department in the long run?”

    You may be making the mistake of motivating only when you absolutely have to. If you’re behind schedule on a project you offer something to get everyone pumped up to get the project done on time. When that project is done, the reward has been paid and productivity drops back down to the previous level.

    Developing careers

    Are you working with your staff to determine their goals and objectives? Have you laid out any specific ca

    How to Generate a Good Newsletter Design
    A newsletter has been a great avenue for marketing a business. However, it should not be forgotten that the main purpose of the newsletter is to provide information that is indispensable to the readers.When you make a newsletter, why not compare it with all the other newsletters that are available in the market. This is important to see if there’s something bad with your newsletter design. Take a look at your design and match it up to the other newsletters. Does the design look disorganized? Is the page in a mess? Or does it appear dull?When it comes to newsletter printing, you should take into consideration that the design of the newsletter is very crucial. It is necessary to come up with the best design and apply it to your newsletter print. Why is the newsletter design important? The design is important for it has a great effect on the impression of your readers about you. If the newsletter that you produce features a professional look and feel and is readable, then there’s a great chance that it will receive the highest readership. But if the newsletter does not appear nice, then it will imply a bad image about your company.In view of that, careful planning should be practiced in conceptualizing a design for your newsletter. Actually there are no standard rules in designing. It’s just that it is best if you will observe the tried-and-tested practices of those who have already made newsletters and became successful with their goals.There are elements that make up a good newsletter design. The most important element that should not be ignored is the content. A newsletter is considered to be good if its contents suits what the readers expect. The content should be something that stimulates the interest of the readers. It should be readable in the sense that is contains the there important qualities namely: consistent, readable and don’t clutter. It is the content that serves as the meat of the newsletter.In addition, the newsletter should not be dull and monotonous. Adding some spice to your publication can rouse the people to read. And the only thing that will stir up the reader’s interest is consistency. It’s important to sort out your words and get rid of the unnecessary details that may distract your readers. Consistency is of the essence for it puts all the other elements in order.Make sure that the design of the newsletter will help you get noticed. It also helps if you will be creative in experimenting on a certain design concept that will match your publication. Overall, having a great design is needed to ensure that your newsletter print
    a new computer network. That cost should be tied directly to that department and not spread throughout the company.

    Review your hiring procedures

    If your department is filled with underachievers it may not be related to your day-to-day management capabilities as much as it is to your ability to find good people. Hire people who are honest about their skills, have a clear goal in mind when joining the company, and aren’t afraid to tell you what they want. If you employ a peer review when hiring don’t make it the sole determining factor. Balance it equally with your own instincts.

    Review your firing procedures

    Do you pull the plug to quickly? Or are you like many other managers who keep someone around too long? Are there HIHMs in the group that should be fired? This can be the case if the person is disruptive to the point of decreasing everyone else’s productivity to the point of overrunning his own. If you have to fire a highly intelligent, highly motivated employee you must make sure you have given extraordinary effort to fixing the problem, and found a suitable replacement. Once the decision has been made it can take a year to actually make the move so that you can make sure company operations continue smoothly.

    Scheduling your people

    It’s not just making sure you have all of the projects covered. You also need to make sure you have the right person on the right job. It’s also a good idea to move people to different projects to try and get a burst of productivity and keep them interested in their work. Scheduling time (as opposed to people) is a great way to allow your staff more freedom and flexibility. The due date is important, not the time or manner in which your employees get there. To avoid Chaos set specific target dates for each phase of the project and then check in on the progress. If the target dates are being met you know you’ve found an employee who is quite capable of scheduling his own time.

    Motivating

    Are you doing anything now to further motivate your employees? If the answer is no, don’t worry many managers, if not most, never really think about it. Chapter seven covers entrepreneurial motivation styles, and we’ll touch on it later in this chapter. For right now just make a quick note of what you do or don’t do to motivate your employees. Then take a minute and ask yourself, “Is it really working to build this department in the long run?”

    You may be making the mistake of motivating only when you absolutely have to. If you’re behind schedule on a project you offer something to get everyone pumped up to get the project done on time. When that project is done, the reward has been paid and productivity drops back down to the previous level.

    Developing careers

    Are you working with your staff to determine their goals and objectives? Have you laid out any specific ca

    Voluntary Constraint Marketing
    Been shopping for a car lately? Did you buy one? If so, how do you know you got the best model and the best deal?Shopping has become increasingly complex. With the advent of online opportunities, that complexity has multiplied many times over.And if you are looking to start an affiliate marketing online business, the decisions can be overwhelming. You are being told that you should concentrate on eBay, no - Adsense, no - starting an affiliate program, no - ...According to Barry Schwarz in "The Paradox of Choice, Why More Is Less" we are shopping more and enjoying it less.So, what are you to do about it? Mr. Schwarz gives us 5 rules to live by.1) "We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them."Here is the deal. You could spend 12 hours a day trying to figure out which of the many possibilities being thrown at you is the best. But, if all you are doing is analysis, you have no production. So, no online affiliate marketing.After all, the trail to profiting online is learn, produce, analyze, automate and repeat. If you are analyzing but not going on to the next step, you will never earn a dime.2) "We would be better off seeking what was 'good enough' instead of seeking the best ..."Take your time choosing the route you are going to use to market online. But don't take too much time. Then take your time choosing what tools you need to start producing the websites, audios, videos and other products that you will be using in your online affiliate marketing. But, don't take too much time. Settle for 'good enough' and go with it. You can tweak it later.3) " We would be better off if we lowered our expectations about the results of decisions." Don't be discouraged if your initial efforts do not produce the next Microsoft. Not only is it important to have reasonable expectations, but you need to be encouraged that you have made progress.You may remember that Thomas Edison tried thousands of possible combinations of design, filament and gas to design a light bulb. He was interviewed at one point and asked if he was discouraged because he was failing. His reply was that he was not failing, he had discovered over a thousand ways not to make a light bulb.If all you do is discover a thousand ways not to make money with online affiliate marketing, you could write a best seller documenting that.4) "We would be better off if the decisions we made were nonreversible."Now that rule is a hard one to swallow. If we choose to make money on eB
    a to move people to different projects to try and get a burst of productivity and keep them interested in their work. Scheduling time (as opposed to people) is a great way to allow your staff more freedom and flexibility. The due date is important, not the time or manner in which your employees get there. To avoid Chaos set specific target dates for each phase of the project and then check in on the progress. If the target dates are being met you know you’ve found an employee who is quite capable of scheduling his own time.

    Motivating

    Are you doing anything now to further motivate your employees? If the answer is no, don’t worry many managers, if not most, never really think about it. Chapter seven covers entrepreneurial motivation styles, and we’ll touch on it later in this chapter. For right now just make a quick note of what you do or don’t do to motivate your employees. Then take a minute and ask yourself, “Is it really working to build this department in the long run?”

    You may be making the mistake of motivating only when you absolutely have to. If you’re behind schedule on a project you offer something to get everyone pumped up to get the project done on time. When that project is done, the reward has been paid and productivity drops back down to the previous level.

    Developing careers

    Are you working with your staff to determine their goals and objectives? Have you laid out any specific career paths for them? If so, are any of them attaining these objectives?

    Tracking progress

    Do you know if your department is making progress? How do you know if the department is getting better, getting worse, or stagnant?

    Compensation

    Is your staff paid at a fair value? Use tools like monster.com to find out if your salary structure is in line with similar positions in similar geographic areas. A high turnover problem may be related to pay out of line with what others are paying. You may be paying too much in a current economic condition and be able to replace higher paid, but lower productive people, with better people at a lower cost. This is another of those areas managers don’t want to acknowledge but it’s critically important to the ultimate success of your business. If your pay scale is low and you’re losing people, don’t bury your head in the sand and hope the problem goes away. It won’t.

    Just as important, you can’t be afraid to hold down or eliminate altogether a pay increase for an average, or below average employee who can be replaced at significantly less money. I know these are not fun decisions to make but if you don’t you’re going to stabilize growth, and then begin to slide. There is no way around this. There is nothing at all morally or ethically objectionable with this. In fact, the biggest sin is to let the company become unprofitable and put everyone’s job in jeopardy just to save a few people who aren’t carrying their share of the load in proportion to what they receive.

    Step 3; Develop and Test your new methods.

    What is your plan for the department? Do you have a specific plan with goals and how to reach them for your entire department? I’m not referring just to yearly objectives but how you react in certain situations, Is a structure already in place if you get busy with other responsibilities of the small business? Have you defined people on your staff that you can rely on for information, or go to workers if something needs to be done in a crunch? In step 3 we’re going to develop our Small Business management plan.

    The fist thing we need to do is separate your employees into 3 groups using the information gathered in step 1.
    • The highly intelligent highly motivated
    • The average worker
    • The bottom of the barrel.

    If at all possible have someone from outside your team perform the same exercise on your staff. This may cause you to take a second look at someone you’ve placed in a particular position based more on emotion than logic.

    Pick one highly effective person from the top of the group and do these things.
    • Acknowledge the person as highly effective and let them know you value, and in fact need their input.
    • Ask the person on the top of the list what motivates them. This is a point blank question and must be phrased as such. Fishing, or leading here is a big mistake.
    • Ask them to write down a few ideas to make the group better. Not any formal approach, and aside from any company wide productivity plans or approaches.

    1. What do we do with these ideas?
    a. What ever motivates them most let’s address it. This may mean we’re giving out a raise or giving a little time off to someone who may have no vacation coming.
    • Set them free. Not just flex time. If you’ve just hired someone who has had three jobs in the last 5 years consider boredom as one of the top reasons they’ve moved so often. Allow them to move from project to project in as short a period of time as possible. Set boundaries with the playing field but within those your staff makes the decisions not you.
    b. Examples of boundaries
    • Money
    • Time (get it done in this time frame)
    • Who works on the project with them?
    • Then try and remove or repair the situation that’s sapping the energy out of our top people
    • The service industry often requires employees to directly work with the customer. Sometimes the match doesn’t work. With good people we usually use the catchall phrase “personality conflict”. This may or may not be the case. The important thing to remember is that not every one of your employees will fit with every one of your customers. Nothing will drive a person away from your business faster than placing them in a situation they hate. It’s not going to do any good for your customer either.
    • We’ve obtained a lot of information now we need to put together a concrete plan. Executing the changes is even more important than figuring out what to do.
    2. The HIHM has hopefully bought into this approach and is going to be a partner in developing our philosophy.
    3. Those who are determined to be HIHMs are the future of the company. They protect your stock, and the company as a whole. Start developing leadership abilities in these people on day one. Without continuity execution of company strategy becomes much more difficult.
    4. We need to meet with him for a few minutes at least every week so that he can measure our progress.
    5. If he’s going off track or losing interest we may need to start evaluating HIHM number two.
    6. What am I going to give? What am I going to get? How will I measure my success?
    7. Environment changes
    a. Windows, chairs, cubicles
    b. People he/she works with
    c. Hours of work ( 10 hours a day is 10 hours)
    8. Tools to get the job done.
    a. New computer
    b. More staff?
    c. Training

    Step 4;Take action

    When you’ve defined your people according to their level of ability and motivation, reviewed your current processes, developed a plan for helping your staff advance their careers, and developed a simple operating plan for your department you’re ready to t

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