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Casual Articles - Internet Meetings and Small Business
Researched Mortgage Marketing Techniques - Do Leads Still Work?
I have seen many post on websites, broker chat rooms, outpost, and comment sections about mortgage leads being bad and down right fraudulent. Well I have taken this question to the next level, "Are mortgage leads still worth buying?"The answer is of course. I ran an experiment in late July that tested major mortgage lead websites and this is what I generally found.Mort
o longer neI have seen many post on websites, broker chat rooms, outpost, and comment sections about mortgage leads being bad and down right fraudulent. Well I have taken this question to the next level, "Are mortgage leads still worth buying?"The answer is of course. I ran an experiment in late July that tested major mortgage lead websites and this is what I generally found.Mort
Getting Your Foot in the Door - Literally! Two Loan Officer Marketing Tactics
Sometimes it's all a matter of being different, and truly standing apart from the crowd.As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the same audio programs.We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we d
The world today is a global village. It is no longer neSometimes it's all a matter of being different, and truly standing apart from the crowd.As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the same audio programs.We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we d
Employment Interviewing: Ask For The Job
We walk into an interview with the unspoken assumption that the employer knows we want the job. Except for practice interviewing or cold calling, we put out the time and energy for an interview because we think the position is worthwhile and will be a good fit.The employer may be interviewing many people for one position and has to weigh the strengths and weaknesses of
oday is a global village. It is no longer neWe walk into an interview with the unspoken assumption that the employer knows we want the job. Except for practice interviewing or cold calling, we put out the time and energy for an interview because we think the position is worthwhile and will be a good fit.The employer may be interviewing many people for one position and has to weigh the strengths and weaknesses of
Get a Life and Maximize Your Marketing
As business owners or managers, it is easy to become very task-oriented. When we own the business and are in the growth years, it’s easy to fall into the trap of not allowing ourselves to “waste” precious time and energy on projects that don’t seem to have an immediate, direct bottom-line impact. After all, there are only so many hours in a day and one person can only do so
lobal village. It is no longer neAs business owners or managers, it is easy to become very task-oriented. When we own the business and are in the growth years, it’s easy to fall into the trap of not allowing ourselves to “waste” precious time and energy on projects that don’t seem to have an immediate, direct bottom-line impact. After all, there are only so many hours in a day and one person can only do so
What is Six Sigma Deployment
In the implementation of Six Sigma, an effective infrastructure lays the foundation for success. An effective infrastructure for your Six Sigma or Lean Flow change initiative in an organization requires a clear strategy and comprehensive planning.Strategizing and PlanningThe planning stage of a Six Sigma deployment is where you can gain valuable traction. A crit
ge. It is no longer neIn the implementation of Six Sigma, an effective infrastructure lays the foundation for success. An effective infrastructure for your Six Sigma or Lean Flow change initiative in an organization requires a clear strategy and comprehensive planning.Strategizing and PlanningThe planning stage of a Six Sigma deployment is where you can gain valuable traction. A crit
Turn Marketing Research Into Lead Generation and Public Relations Gold
Marketing research isn’t just a way to collect opinions, measure awareness or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish you or your business as an authority. Or you can craft compelling premiums – reports, guides or booklets – w
o longer necessary, or sometimes even possible, for all
Marketing research isn’t just a way to collect opinions, measure awareness or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish you or your business as an authority. Or you can craft compelling premiums – reports, guides or booklets – w
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