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    Small Business Website Failures
    Before starting that great new website for your small business, consider your expectations carefully. Most entrepreneurs with their first website lack the experience to know what is truly required to be successful online. Website failure may be defined as anything from total catastrophe to simply results less than expectations. Each can occur even if you have a gorgeous well-designed site.Don't expect search engine success with high traffic and added revenue instantly. It is rare.Here's the short list of what you need if your goal is website traffic and new customers. These facts have been overlooked or misunderstood by many of my small business clients, and in most cases the errors of omission are due to inexperience.1. You need a trusted site with name, address and phone number, not just a PO Box. 2. You need to be online 6-12 months or longer to achieve search engine ranking. 3. You need a large site with 10-20 or more pages of quality content for credibility.Discuss your needs with your site designer. It should not be a cousin
    e what comes up. Whatever directories come up, list there, even if you have to pay for it. Remember, you have to spend money to make money!

    Another good advertising technique is the community newspaper. It is cheap, about $10/week and everyone gets one for free. After that we go up in price. Getting in the yellow pages is expensive and you can only get in at the right time of the year when they are publishing their new book. Call for rates. When you are ready, get a website. Once you have a website submitted to the search engines, you will start to come up with the search results. For example, if you live in Seattle and someone is searching for a cleaner in Seattle, your site will come up. This will be very beneficial since most people will search while they are at work.

    Alright, now you are advertised and you should be getting that first call any day now...but what are you going to get asked and are you ready to answer questions?

    They are going to first ask what your rates are. Do you know what you want to charge? Keep it simple. I see people charging flat rates to all these extras. Don't confuse your potential clients and don't make it seem more difficult. This will turn them away. Be straight to the point. Have all you want to offer and rates written out and ready for their call. You will be determining the time you will be spending there by # of bedrooms, bathrooms, square footage and type of cleaning. It is typically done per hour. Most charge anywhere from $20-$30 per hour. Typically, ovens, fridges

    How To Start Your Own Cleaning Business
    Starting one’s own business can seem like a daunting task. It can even seem like something that only other people can do. You may think that it is something that people need a lot of money to get started doing. Maybe you want to start a business but don’t know what type or how to go about it. Here is a simple answer with a simple business solution that can have you working for yourself fast.Starting your own cleaning business is a great way to work for yourself. Not only can you start your own business this way, but you can also maintain the business and even grow easily in a cleaning business. It’s a job that can be done by a single person or a whole fleet. It can be for businesses, homes, windows, and more.Think about it. What do you really need to start a cleaning business? You need cleaning supplies and equipment. Most likely you have the majority of what you need already. You have the window cleaner, the vacuum, the duster, and you have you- the most important element of the whole piece.So the next thing to do is find people who need something clea
    Are you thinking of starting your own cleaning business?

    Here is a great starting point:

    Step by step instructions to getting set up for success!

    First and foremost, you have to decide what area of cleaning you would like to do. Do you have an interest in doing residential or commercial cleaning? With residential cleaning, you will be working in your clients home. With commercial, you will work in office buildings, apartments, restaurants, construction sites, etc. Residential is usually done during the day and commercial is done after hours. Decide what is most appealing to you. You can even do both. It is best to start out small and, once you get the experience, you can move on to offering many services.

    Set yourself apart from others. If you offer residential house cleaning and you have a lot of competition in your area, you may want to offer a "special touch" to your cleaning services. For example, offer bed turnovers, laundry service (if that is your thing), and dish washing. Never compromise your prices to try to get ahead of the competition!

    Now that you know what you are interested in and what sort of business you want to set up, you can get started on the business side of it.

    First step in setting up your business is deciding on a business name. You need to set up a business name before you can get a license or go any further. Your name should be catchy. You want your potential clients to go straight to yours. The trick to being at the top of the list is to start your name with the letter "A". Having a name that ties you to the community works best, in my opinion. For example, if you live in Westtown, you can call your business, "A+ Westtown Cleaning Services". Just make sure no one else took that name first. Try to get creative as well.

    Now that you have a name, you can get licensed. Here is a link to the SBA, to see what sort of business license you will need in your state. Just find your state, click on it and go over to the licensing area. Many will just need to register with the state and will not need a license, but it varies....http://www.sba.gov/hotlist/license.html . After you check with your state, try your local, township office. Sometimes, they want to know about your business as well and you may need approval. Just make sure all ground is covered so you don't run into any surprises. I actually went to a township meeting this month and they discussed another individual wanting to start a business selling cars on EBay. He said the cars would be in a garage and never seen by neighbors, but he still needed to get approval. This surprised me. I never thought about township approval. You also need to check on sales tax. Some services are being charged sales tax. Check to see if you need to collect sales tax from your customers.

    Once you are licensed, it is time to set up the paperwork part of your business. You will need a service contract for your clients to sign with a list of your policies and procedures. You will need a checklist to record what you did during each cleaning. Those are the most important and "necessary" forms you will need. Sound overwhelming? Do you have the time and skill to develop these forms? Go to http://www.businessformsstore.com/. You can get all you will need to start your cleaning business including flyers. When you are ready to hire employees or independent contractors, you can get those forms there as well.

    Alright, now you have a business name, license and the paperwork. You are getting closer...

    Next you need insurance. Insurance is a MUST. There are so many things you can run into and you should be protected. You may think you can get away with it, but, Murphy's Law, something will happen when you are not prepared. Your clients trust you with their property. If you should break something, especially something expensive, you are responsible. If you don't want to pay for a $1000 item out of pocket, get insurance. For commercial businesses, you will, more than likely, be required to have it in order to get clients. Most will not hire without insurance and a particular amount of insurance. You will mainly only need liability insurance, but be sure you talk to the carriers about the best coverage. Make sure you shop around for your quotes. Call your local carriers first (Allstate, Nationwide, State Farm, etc). Some other places of interest may be http://oci.wi.gov/sm_emp/pl_comm.htm, www.lowquotes.com will give you quotes from lots of companies. If you do a search for liability insurance for small businesses, you will find a lot of companies.

    Next is bonding. Bonding is there to protect you and your company against theft. The way bonding works is if your client accuses you or an employee of theft, the police are involved. They will do a criminal investigation. If they find you or your employee guilty, the bond pays out and you then repay the bond. Some clients want you to be covered and people will get it as a marketing tool. It is up to you if you want to purchase it. You can ask who is carrying your insurance if they offer bonding and add it on to your policy.

    Okay, you are bonded, licensed, insured and physically ready to start. Now you need to get clients...

    Marketing is the trickiest, most frustrating and time-consuming part of this business. Once you get some clients, the ball will start rolling more by word-of-mouth, but for now, you need to advertise...

    Flyers are the cheapest and are best for getting just your area. Now, you can't put them in people's mailboxes without going through the post office...it is illegal. But, you can put them on people's doors and cars. Basically, put them anywhere you go which has a bulletin board (supermarket, post office, supply stores, etc). One great way to gain commercial clientele is to compile a list from the phone book of businesses and fax your flyer to them. You will be surprised at how much feedback you will receive. Other than that, get listed as much as you can on the internet. There are many local websites which will list you for free. Do a search as if you were looking for a cleaning professional in your area and see what comes up. Whatever directories come up, list there, even if you have to pay for it. Remember, you have to spend money to make money!

    Another good advertising technique is the community newspaper. It is cheap, about $10/week and everyone gets one for free. After that we go up in price. Getting in the yellow pages is expensive and you can only get in at the right time of the year when they are publishing their new book. Call for rates. When you are ready, get a website. Once you have a website submitted to the search engines, you will start to come up with the search results. For example, if you live in Seattle and someone is searching for a cleaner in Seattle, your site will come up. This will be very beneficial since most people will search while they are at work.

    Alright, now you are advertised and you should be getting that first call any day now...but what are you going to get asked and are you ready to answer questions?

    They are going to first ask what your rates are. Do you know what you want to charge? Keep it simple. I see people charging flat rates to all these extras. Don't confuse your potential clients and don't make it seem more difficult. This will turn them away. Be straight to the point. Have all you want to offer and rates written out and ready for their call. You will be determining the time you will be spending there by # of bedrooms, bathrooms, square footage and type of cleaning. It is typically done per hour. Most charge anywhere from $20-$30 per hour. Typically, ovens, fridges,

    5 Ways to Avoid Employee Burnout
    Burnout in employees and managers continues to be a major and costly issue affecting businesses today. Major inroads have been made in maintaining employee health through the use of Employee Assistance Programs (EAP) and improved employee counseling but days of work lost to depression and a host of other psychological problems continues to cost American employers millions per year.When employees lose motivation and interest in their work depression, fatigue, and physical complaints add up to increased absenteeism, tardiness, and lack of productivity. Burnout is typified by a lack of interest in work duties brought about by frustration, boredom, or a sense of being overwhelmed by employer expectations. If left unchecked, these problems and lead to serious psychological issues that affect both the employee’s personal and professional lives. But there are some simple and low cost ways that an employer can avoid burnout or mitigate its impact.Avoid or minimize overtime. Good forecasting of work loads can allow employers to schedule tasks in such a way a
    er "A". Having a name that ties you to the community works best, in my opinion. For example, if you live in Westtown, you can call your business, "A+ Westtown Cleaning Services". Just make sure no one else took that name first. Try to get creative as well.

    Now that you have a name, you can get licensed. Here is a link to the SBA, to see what sort of business license you will need in your state. Just find your state, click on it and go over to the licensing area. Many will just need to register with the state and will not need a license, but it varies....http://www.sba.gov/hotlist/license.html . After you check with your state, try your local, township office. Sometimes, they want to know about your business as well and you may need approval. Just make sure all ground is covered so you don't run into any surprises. I actually went to a township meeting this month and they discussed another individual wanting to start a business selling cars on EBay. He said the cars would be in a garage and never seen by neighbors, but he still needed to get approval. This surprised me. I never thought about township approval. You also need to check on sales tax. Some services are being charged sales tax. Check to see if you need to collect sales tax from your customers.

    Once you are licensed, it is time to set up the paperwork part of your business. You will need a service contract for your clients to sign with a list of your policies and procedures. You will need a checklist to record what you did during each cleaning. Those are the most important and "necessary" forms you will need. Sound overwhelming? Do you have the time and skill to develop these forms? Go to http://www.businessformsstore.com/. You can get all you will need to start your cleaning business including flyers. When you are ready to hire employees or independent contractors, you can get those forms there as well.

    Alright, now you have a business name, license and the paperwork. You are getting closer...

    Next you need insurance. Insurance is a MUST. There are so many things you can run into and you should be protected. You may think you can get away with it, but, Murphy's Law, something will happen when you are not prepared. Your clients trust you with their property. If you should break something, especially something expensive, you are responsible. If you don't want to pay for a $1000 item out of pocket, get insurance. For commercial businesses, you will, more than likely, be required to have it in order to get clients. Most will not hire without insurance and a particular amount of insurance. You will mainly only need liability insurance, but be sure you talk to the carriers about the best coverage. Make sure you shop around for your quotes. Call your local carriers first (Allstate, Nationwide, State Farm, etc). Some other places of interest may be http://oci.wi.gov/sm_emp/pl_comm.htm, www.lowquotes.com will give you quotes from lots of companies. If you do a search for liability insurance for small businesses, you will find a lot of companies.

    Next is bonding. Bonding is there to protect you and your company against theft. The way bonding works is if your client accuses you or an employee of theft, the police are involved. They will do a criminal investigation. If they find you or your employee guilty, the bond pays out and you then repay the bond. Some clients want you to be covered and people will get it as a marketing tool. It is up to you if you want to purchase it. You can ask who is carrying your insurance if they offer bonding and add it on to your policy.

    Okay, you are bonded, licensed, insured and physically ready to start. Now you need to get clients...

    Marketing is the trickiest, most frustrating and time-consuming part of this business. Once you get some clients, the ball will start rolling more by word-of-mouth, but for now, you need to advertise...

    Flyers are the cheapest and are best for getting just your area. Now, you can't put them in people's mailboxes without going through the post office...it is illegal. But, you can put them on people's doors and cars. Basically, put them anywhere you go which has a bulletin board (supermarket, post office, supply stores, etc). One great way to gain commercial clientele is to compile a list from the phone book of businesses and fax your flyer to them. You will be surprised at how much feedback you will receive. Other than that, get listed as much as you can on the internet. There are many local websites which will list you for free. Do a search as if you were looking for a cleaning professional in your area and see what comes up. Whatever directories come up, list there, even if you have to pay for it. Remember, you have to spend money to make money!

    Another good advertising technique is the community newspaper. It is cheap, about $10/week and everyone gets one for free. After that we go up in price. Getting in the yellow pages is expensive and you can only get in at the right time of the year when they are publishing their new book. Call for rates. When you are ready, get a website. Once you have a website submitted to the search engines, you will start to come up with the search results. For example, if you live in Seattle and someone is searching for a cleaner in Seattle, your site will come up. This will be very beneficial since most people will search while they are at work.

    Alright, now you are advertised and you should be getting that first call any day now...but what are you going to get asked and are you ready to answer questions?

    They are going to first ask what your rates are. Do you know what you want to charge? Keep it simple. I see people charging flat rates to all these extras. Don't confuse your potential clients and don't make it seem more difficult. This will turn them away. Be straight to the point. Have all you want to offer and rates written out and ready for their call. You will be determining the time you will be spending there by # of bedrooms, bathrooms, square footage and type of cleaning. It is typically done per hour. Most charge anywhere from $20-$30 per hour. Typically, ovens, fridges

    Customer Service Speaker Suggests Introducing Merit-Pay To Achieve Customer Satisfaction
    There have been, perhaps, six critical conversations I’ve had that have shaped my professional consulting career. One of them was with an operations manager at a division of Federal Express.I had just completed a successful, nationwide training program for the field sales force, so my credibility and confidence were soaring. Then, I heard a simple, but challenging question.“We know how to measure sales productivity,” he said. “But is there something you can develop that will measure customer service productivity?”Reflexively, I thought, “Why bother? Even if we can do it, reps will hate it.” But I held my tongue, sensing that this was a rare opportunity to revisit some of my assumptions.My gut reaction was informed by years of doing seminars across the country in which I brought together sales and service people into the same sessions. Evaluations told me that they felt they were adversaries with mutually exclusive value systems.Sales types tend to see themselves as swashbucklers, rogues, high-wire types, who crave adventure and embrace ri
    the most important and "necessary" forms you will need. Sound overwhelming? Do you have the time and skill to develop these forms? Go to http://www.businessformsstore.com/. You can get all you will need to start your cleaning business including flyers. When you are ready to hire employees or independent contractors, you can get those forms there as well.

    Alright, now you have a business name, license and the paperwork. You are getting closer...

    Next you need insurance. Insurance is a MUST. There are so many things you can run into and you should be protected. You may think you can get away with it, but, Murphy's Law, something will happen when you are not prepared. Your clients trust you with their property. If you should break something, especially something expensive, you are responsible. If you don't want to pay for a $1000 item out of pocket, get insurance. For commercial businesses, you will, more than likely, be required to have it in order to get clients. Most will not hire without insurance and a particular amount of insurance. You will mainly only need liability insurance, but be sure you talk to the carriers about the best coverage. Make sure you shop around for your quotes. Call your local carriers first (Allstate, Nationwide, State Farm, etc). Some other places of interest may be http://oci.wi.gov/sm_emp/pl_comm.htm, www.lowquotes.com will give you quotes from lots of companies. If you do a search for liability insurance for small businesses, you will find a lot of companies.

    Next is bonding. Bonding is there to protect you and your company against theft. The way bonding works is if your client accuses you or an employee of theft, the police are involved. They will do a criminal investigation. If they find you or your employee guilty, the bond pays out and you then repay the bond. Some clients want you to be covered and people will get it as a marketing tool. It is up to you if you want to purchase it. You can ask who is carrying your insurance if they offer bonding and add it on to your policy.

    Okay, you are bonded, licensed, insured and physically ready to start. Now you need to get clients...

    Marketing is the trickiest, most frustrating and time-consuming part of this business. Once you get some clients, the ball will start rolling more by word-of-mouth, but for now, you need to advertise...

    Flyers are the cheapest and are best for getting just your area. Now, you can't put them in people's mailboxes without going through the post office...it is illegal. But, you can put them on people's doors and cars. Basically, put them anywhere you go which has a bulletin board (supermarket, post office, supply stores, etc). One great way to gain commercial clientele is to compile a list from the phone book of businesses and fax your flyer to them. You will be surprised at how much feedback you will receive. Other than that, get listed as much as you can on the internet. There are many local websites which will list you for free. Do a search as if you were looking for a cleaning professional in your area and see what comes up. Whatever directories come up, list there, even if you have to pay for it. Remember, you have to spend money to make money!

    Another good advertising technique is the community newspaper. It is cheap, about $10/week and everyone gets one for free. After that we go up in price. Getting in the yellow pages is expensive and you can only get in at the right time of the year when they are publishing their new book. Call for rates. When you are ready, get a website. Once you have a website submitted to the search engines, you will start to come up with the search results. For example, if you live in Seattle and someone is searching for a cleaner in Seattle, your site will come up. This will be very beneficial since most people will search while they are at work.

    Alright, now you are advertised and you should be getting that first call any day now...but what are you going to get asked and are you ready to answer questions?

    They are going to first ask what your rates are. Do you know what you want to charge? Keep it simple. I see people charging flat rates to all these extras. Don't confuse your potential clients and don't make it seem more difficult. This will turn them away. Be straight to the point. Have all you want to offer and rates written out and ready for their call. You will be determining the time you will be spending there by # of bedrooms, bathrooms, square footage and type of cleaning. It is typically done per hour. Most charge anywhere from $20-$30 per hour. Typically, ovens, fridges

    My Accountant Changed My QuickBooks File and Now I Feel Lost - What Should I Do?
    The ProblemAt one of the accounting forums I visit, quickbooksgroup.com, somebody wrote to explain a problem she was having in her QuickBooks file. After some posts back and forth with her, I saw that it boiled down to some changes her accountant made to the file - procedural changes which seemed unnecessary to me, and which happened without the file owner's permission or understanding. I told her:"Send the file back [to your accountant] and explain that her changes don't work for your way of doing things. Tell her to put things back the way you had them. Also tell her not to change your procedures without first explaining the new way she wants it, and also getting your permission for the change. Am I being unreasonable? Aren't you the one paying her bill?"I understand that sometimes a change needs to be made in a QuickBooks file. I also understand that sometimes a change does not need to be made. Sometimes it's simply a preference issue - this means that one person likes it one way, one person likes it another way. Neither i
    nding is there to protect you and your company against theft. The way bonding works is if your client accuses you or an employee of theft, the police are involved. They will do a criminal investigation. If they find you or your employee guilty, the bond pays out and you then repay the bond. Some clients want you to be covered and people will get it as a marketing tool. It is up to you if you want to purchase it. You can ask who is carrying your insurance if they offer bonding and add it on to your policy.

    Okay, you are bonded, licensed, insured and physically ready to start. Now you need to get clients...

    Marketing is the trickiest, most frustrating and time-consuming part of this business. Once you get some clients, the ball will start rolling more by word-of-mouth, but for now, you need to advertise...

    Flyers are the cheapest and are best for getting just your area. Now, you can't put them in people's mailboxes without going through the post office...it is illegal. But, you can put them on people's doors and cars. Basically, put them anywhere you go which has a bulletin board (supermarket, post office, supply stores, etc). One great way to gain commercial clientele is to compile a list from the phone book of businesses and fax your flyer to them. You will be surprised at how much feedback you will receive. Other than that, get listed as much as you can on the internet. There are many local websites which will list you for free. Do a search as if you were looking for a cleaning professional in your area and see what comes up. Whatever directories come up, list there, even if you have to pay for it. Remember, you have to spend money to make money!

    Another good advertising technique is the community newspaper. It is cheap, about $10/week and everyone gets one for free. After that we go up in price. Getting in the yellow pages is expensive and you can only get in at the right time of the year when they are publishing their new book. Call for rates. When you are ready, get a website. Once you have a website submitted to the search engines, you will start to come up with the search results. For example, if you live in Seattle and someone is searching for a cleaner in Seattle, your site will come up. This will be very beneficial since most people will search while they are at work.

    Alright, now you are advertised and you should be getting that first call any day now...but what are you going to get asked and are you ready to answer questions?

    They are going to first ask what your rates are. Do you know what you want to charge? Keep it simple. I see people charging flat rates to all these extras. Don't confuse your potential clients and don't make it seem more difficult. This will turn them away. Be straight to the point. Have all you want to offer and rates written out and ready for their call. You will be determining the time you will be spending there by # of bedrooms, bathrooms, square footage and type of cleaning. It is typically done per hour. Most charge anywhere from $20-$30 per hour. Typically, ovens, fridges

    If I Knew Being Brave Was So Scary I Never Would Have Tried It
    I’m feeling really scared right now, not because I’m in a scary situation, but because I was brave and it was scary.In reality it was a little incident that brought me to this scary place; I had to assert my rights in a business dispute and request that someone else fulfill their obligations. Sounds reasonable enough. Even sounds like a daily occurrence for some business people. Hmmm…then why is it that facing a reasonable, somewhat daily occurrence makes me so very scared? I’m guessing that it has nothing to do with this specific incident, and everything to do with my amygdala. Yes, I said amygdala, not armadillo!! However, if I had an armadillo it would scare me too!The amygdala is the part of our brain that holds emotional memories; those two words emotional memories are the key. Whenever we are faced with a stressful event or crisis, which awakens our emotional memories, our amygdala “hijacks” our working memory. We then experience the classic “fight or flight” reaction, with a flood of adrenalin and cortisol. When cortisol levels are high, we mak
    e what comes up. Whatever directories come up, list there, even if you have to pay for it. Remember, you have to spend money to make money!

    Another good advertising technique is the community newspaper. It is cheap, about $10/week and everyone gets one for free. After that we go up in price. Getting in the yellow pages is expensive and you can only get in at the right time of the year when they are publishing their new book. Call for rates. When you are ready, get a website. Once you have a website submitted to the search engines, you will start to come up with the search results. For example, if you live in Seattle and someone is searching for a cleaner in Seattle, your site will come up. This will be very beneficial since most people will search while they are at work.

    Alright, now you are advertised and you should be getting that first call any day now...but what are you going to get asked and are you ready to answer questions?

    They are going to first ask what your rates are. Do you know what you want to charge? Keep it simple. I see people charging flat rates to all these extras. Don't confuse your potential clients and don't make it seem more difficult. This will turn them away. Be straight to the point. Have all you want to offer and rates written out and ready for their call. You will be determining the time you will be spending there by # of bedrooms, bathrooms, square footage and type of cleaning. It is typically done per hour. Most charge anywhere from $20-$30 per hour. Typically, ovens, fridges, laundry, etc is not included. Make sure you know what you will and will not be doing. Larger commercial buildings are generally done by square footage. The amount per square foot varies greatly. If you want a better idea of the going rate in your area, call other companies and see what they charge. Stay competitive with their rates. You don't want to go lower thinking that will gain more clients. It doesn't usually work out that way. Charge what you feel you are worth and your clients will feel you are worth it too.

    Next they will ask you if you are licensed, insured and bonded. Hopefully, you can say YES and give them piece of mind.

    Lastly, hopefully, they will ask if you are available and will book you!

    It may seem overwhelming reading this, but it will become second nature once you get started.

    Good luck with your business endeavors!

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