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Casual Articles - Make Your Practice Truly Noticeable (and Clients Will Come)
Who doesn't want to be the boss of his own company? But very few realize this dream. What is the reason behind it? Fear of failure is one of the biggest factors that don't allow a person to turn entrepreneur. After all, we all have families to support, liabilities to shoulder and one misstep could result in problems created for them. And who wants to lead one's family into trouble?But despite all this, don't you ever feel that you should start a business venture of your own without actually quitting your job. Your job provides you and you
I’ve also been recommending Seth Godin’s book, Purple
I hear this question way too much. Here is the answer... As much as you want. I know, you are probably getting ready to fire up your email program and roast me for such an elementary answer...but don't do that just yet. Here is the rest of the answer... In the right places, using the right techniques, directed at the right audience. Period. This mentality with your marketing will consistently produce a solid Return on Investment. So
I’ve also been recommending Seth Godin’s book, Purple C
Marketing by its very nature is a volatile beast at the best of times and with the maze of marketing activities on offer, it can be difficult to determine the most effective route to pursue. A successful marketing campaign takes planning enterprise, and smart use of a company’s resources, whether they are in-house or outsourced. Michael Jackson of EB Marketing suggests that Telemarketing is one of the most successful forms of marketing available and in fact gives one of the best returns on investment.Whilst on the outside the telemarketin
I’ve also been recommending Seth Godin’s book, Purple
I hate working. Even worse, I hate commuting to work on Monday morning. Monday morning is the brand-new start to the work week. That means five more full days until the weekend.With that said, here's my guide to passing the time while commuting to work:
Think about being able to see your colleagues again. Your colleagues and your boss are your daytime friends and, at the end of your morning commute, you will get to see them all again, just like you saw them every day last week, last month, and last year.
Observe the d
I’ve also been recommending Seth Godin’s book, Purple
Without a doubt, one of the most difficult things to decide for any business is how much to spend on promotion. There is one way to determine the answer. How much is the customer worth to you? This would be a sure sign on how much you can afford to spend on advertising.A simple way to determine this is by figuring out what the Cost Per Contact would be.
Lets say you spent $1,000 on advertising in a magazine and your advertisement will be seen by 1,000 paid subscribers of this publication. The Cost Per Contact would be $1.00 per contact,
I’ve also been recommending Seth Godin’s book, Purple
While the first part of the story was setting straight the fundamentals of the Human Dimension, the second part is dedicated to translate this into practical action.Let’s have look at the Human Dimension in your company and what you can do to find the hidden diamonds and use them. It is a down to earth approach with concrete steps to follow coming from the realm of Personal Growth:If you are the owner and/or CEO start to ask yourself these questions:• Do I know where I want to be with my business in 1 year from now?
• D
I’ve also been recommending Seth Godin’s book, Purple Cow: Transform Your Business by Being Remarkable. If you’ve yet to read it, the book is about having your business stand out and be SO remarkable that clients and the general public can’t stop talking about you (hint, hint, this attracts lots of new clients).
Here’s the book description from www.Am
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