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Casual Articles - 3 Reasons Your Business Needs A Freelance Copywriter
Let’s face it. Not every business person is a marketing expert. Sure, you’re great at plumbing, moving, or appliance sales, but that’s where it ends. After all, you have an accountant, insurance person, financial planner, and perhaps an attorney to guide you in those areas you are not familiar with. So why not admit that you are also uneducated when it comes to promotion and advertising? Now, was that so hard?Look at your YP budget. It may be 1000’s a month. Therefore, with a $25,000 annual investment at stake, why take chances? It’s not just the money, it’s the future of your business. Let’s review just a few of the problem
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of you
Many residential cleaning companies start out as a one-person operation. But as your cleaning company grows and you add employees you will soon face the problem of whether you should send in a single person to clean a home or if you should send in a team. Some cleaners may prefer to work alone, but is that in the best interest of your cleaning company?A single cleaner does all the tasks and does not have to negotiate with anyone about who will do what task or how things will get done. One person can generally clean two to three houses a day - but they may only be able to clean just one home if it is large and there's a long
Copywriters are sounding boards and word specialists all wrapped into one. Ideally, they’ve had years of experience working in the advertising, marketing and business fields. Freelance copywriters can be of particular use to small business owners because of that magic word: freelance. Translation? They're flexible, charge on a per-project basis and work within your unique time constraints and budget (a great boon for small businesses, indeed!)
The challenge to hiring a great freelance copywriter often isn’t for lack of supply. Rather, it’s convincing yourself – the independent, hardworking do-it-yourselfer – that despite your vast business acumen, a marketing writer you are not.
(It has to be said there are a lot of people in the world who “aced” English class and still shouldn’t be writing their own website, brochure, print ad or commercial copy. It’s a specialty, folks!)
To help wean you off the pen in favor of some expert help, we’ve come up with the top three reasons to hire a freelance copywriter. Let the white knuckling begin:
1) THEY CAN DO IT FASTER, SHORTER, BETTER
The problem isn’t that you aren't well spoken or passionate about the “ins and outs” of your business. You are! But as a whole, business owners tend to be very wordy – thinking every tiny aspect of your product/service is as interesting to the customer as it is to you. (It’s not). Customers do not respond well to clutter.
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of your
Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader’s mind and walk right in. Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy w
The challenge to hiring a great freelance copywriter often isn’t for lack of supply. Rather, it’s convincing yourself – the independent, hardworking do-it-yourselfer – that despite your vast business acumen, a marketing writer you are not.
(It has to be said there are a lot of people in the world who “aced” English class and still shouldn’t be writing their own website, brochure, print ad or commercial copy. It’s a specialty, folks!)
To help wean you off the pen in favor of some expert help, we’ve come up with the top three reasons to hire a freelance copywriter. Let the white knuckling begin:
1) THEY CAN DO IT FASTER, SHORTER, BETTER
The problem isn’t that you aren't well spoken or passionate about the “ins and outs” of your business. You are! But as a whole, business owners tend to be very wordy – thinking every tiny aspect of your product/service is as interesting to the customer as it is to you. (It’s not). Customers do not respond well to clutter.
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of you
There are many times in the career of a marketing person where this issue will come up - which agency should I use? From the perspective of the advertising agency or the marketing agency, the answer is simple, "Use us!"The client is usually pressured from many quarters, among which are the pressure to deliver results, the watching eyes of everyone anxious to see a "great advertisement" and of course, the pressures from various Account Executives and Account Directors to make the big decisionThere are many resources available that discuss various criteria that can be used to select the best marketing or advertising age
(It has to be said there are a lot of people in the world who “aced” English class and still shouldn’t be writing their own website, brochure, print ad or commercial copy. It’s a specialty, folks!)
To help wean you off the pen in favor of some expert help, we’ve come up with the top three reasons to hire a freelance copywriter. Let the white knuckling begin:
1) THEY CAN DO IT FASTER, SHORTER, BETTER
The problem isn’t that you aren't well spoken or passionate about the “ins and outs” of your business. You are! But as a whole, business owners tend to be very wordy – thinking every tiny aspect of your product/service is as interesting to the customer as it is to you. (It’s not). Customers do not respond well to clutter.
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of you
In the tough economy that we're currently facing, it can be quite difficult to find a job that suits your skills and pays well. It's important to take advantage of every opportunity that you can to boost your employability, and in this article, we'll mention some tips at how to get yourself the job that you deserve.- One thing that people can do to boost their employability is to participate in some volunteer work. A rewarding experience in and of itself, volunteering can help you to learn skills that you would not otherwise be able to obtain. In addition to showing that you have a strong work ethic and a certain level of
1) THEY CAN DO IT FASTER, SHORTER, BETTER
The problem isn’t that you aren't well spoken or passionate about the “ins and outs” of your business. You are! But as a whole, business owners tend to be very wordy – thinking every tiny aspect of your product/service is as interesting to the customer as it is to you. (It’s not). Customers do not respond well to clutter.
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of you
Procrastinating about setting up a pension for your small business? Don't. Some easy options let you cheaply prepare for your retirement...and let you help employees, too.Easy Option #1: Don't Forget About A Regular Old IRAHere's the first thing to consider--even though it sounds like a wimp-out: Maybe you shouldn't setup a pension plan all at for your small business. Maybe you should just use an individual retirement account, or IRA, and encourage employees to do the same.You might even specially budget bonuses for yourself and for employees that get paid at year-end when people may be thinking about ta
A skilled freelance copywriter doesn’t just write the words. They fully develop a brand identity for your business. This is a big deal and not to be taken lightly. Copywriters take your pages upon pages of text and edit it down to only the most delicious morsels of consumer-friendly, brand-relevant information. Making every facet of your marketing message faster, shorter and, ultimately, better.
2) THEY MAKE YOUR LIFE EASIER
Non-professional copy isn’t just costing you customers. It’s a tremendous time- sucker. As you struggle for hours or days to perfectly craft your own marketing verbiage, what other more-important jobs aren’t you doing? After all, you didn’t get into this business, your business, to write. Wouldn’t your time be better spent crunching numbers, following up calls, checking inventory or brainstorming a new market to enter? Be honest.
Freelance copywriters are great because they’re usually just a phone call away and highly available to turn copy on a moment’s notice. (Even better, those writing projects that took you days to finish will take a skilled copywriter no more than a matter of hours). Need a last-minute press release to get the word out about a new product? Keep your copywriter’s number handy and with one quick call, the news is flowing.
3) THEY OFTEN DROP PEARLS OF WISDOM, FOR FREE
Remember when we said that qualified copywriters have a background working for ad agencies and marketing firms? Well, that really benefits you, the small business owner, because copywriters work closely with marketing managers, graphic designers, printers and media consultants. Through so much exposure to this fount of expertise, copywriters pick up a thing or two – and often don’t fully realize the wealth of knowledge they hold.
Once you’ve established a relationship with your freela
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