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Casual Articles - Small Businesses' Main Problem? They Need More Customers
In a recent article, I wrote about the four influencers in a B2B sale. I then wrote an article about the Financial Influencer and an article on the User Influencer. In this article I want to focus on the Gatekeepers. As a quick review, here are the four influencers again.1. The Fina
No real surprises but it does highlight the need that small business owners have to gain new customers and get the ones they have to purchase more often. Doesn't that solve mos
Over the years I have heard the frustrations from students about the lack of knowledge when it comes to choosing a job or career after college. They know they should have some type of idea but from what I have gathered most do not. Even though their parents are pushing them to get a job
There are many things to be learned by studying the results that you can see here, and I hope you'll find them interesting and helpful. It will probably come as no surprise that the common problems facing service businesses are:
1. Finding new customers does not occur fast enough
2. Growth of revenue is also not as fast as desired
3. Cutting through the advertising chaos to reach customers is difficult
4. The internet is providing little benefit to small businesses
5. Issues regarding costs and working capital are also significant.
No real surprises but it does highlight the need that small business owners have to gain new customers and get the ones they have to purchase more often. Doesn't that solve most
There is an area of providing Customer Service we often overlook. It’s the people we depend on to provide that service.It’s our co-workers, employees, brothers in arms, men, women all engaged in the game of life and the business of well, business. We are so focused on the Customer
There are many things to be learned by studying the results that you can see here, and I hope you'll find them interesting and helpful. It will probably come as no surprise that the common problems facing service businesses are:
1. Finding new customers does not occur fast enough
2. Growth of revenue is also not as fast as desired
3. Cutting through the advertising chaos to reach customers is difficult
4. The internet is providing little benefit to small businesses
5. Issues regarding costs and working capital are also significant.
No real surprises but it does highlight the need that small business owners have to gain new customers and get the ones they have to purchase more often. Doesn't that solve mos
Over one-fourth of 2006 is history. What did you accomplished in this quarter of the year toward fulfilling your New Year's Resolution?If you are like most people you will have fallen behind in accomplishing your resolutions for 2006 or abandoned them entirely. That is a harsh r
1. Finding new customers does not occur fast enough
2. Growth of revenue is also not as fast as desired
3. Cutting through the advertising chaos to reach customers is difficult
4. The internet is providing little benefit to small businesses
5. Issues regarding costs and working capital are also significant.
No real surprises but it does highlight the need that small business owners have to gain new customers and get the ones they have to purchase more often. Doesn't that solve mos
The imported milk you are enjoying today and the leather boots you will be wearing tomorrow have at one point been inside one of those cargo shipping containers. All products that are transported from one place to another, from coast to coast, across several seas and wide desert lands have
3. Cutting through the advertising chaos to reach customers is difficult
4. The internet is providing little benefit to small businesses
5. Issues regarding costs and working capital are also significant.
No real surprises but it does highlight the need that small business owners have to gain new customers and get the ones they have to purchase more often. Doesn't that solve mos
Very little in life is achieved without setting goals. Paul Getty, a wealthy philanthropist and avid book collector, said long ago: "In life, if you don't know where you're going, you're sure to end up somewhere else."Your goals for growing your network marketing business are the st
No real surprises but it does highlight the need that small business owners have to gain new customers and get the ones they have to purchase more often. Doesn't that solve most, if not all, of the issues they identified?
The question is how to do it. Our suggestion?
The internet provides a powerful tool for communication and advertising that small business and franchise owners aren't using enough or effectively for marketing. It's called "internet marketing" or "online marketing" and it can include "email marketing." It's likely that small business owners don't know how to use internet marketing as the internet is seen as a big nebulus thing with no tie to location and most small businesses are tied to one location.
The business principles we espouse, regardless of the vehicle used to enact them, are:
1. Making our businesses remarkable by taking great care of customers
2. Listening to and acting on what they have to tell us
3. Giving them a megaphone to tell their friends and colleague
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