Casual Articles - Business

3 Cover Letter Secrets Revealed
Writing a cover letter can be like cleaning your garage -- you don’t know where to start ... and you just want it done.Wouldn’t it be great if you could use a few "underground" techniques to write cover letters that get more job interviews? Faster and easier than you ever thought possible?Well, pay attention. I’m going to share 3 cover letter secrets that should get you more interviews, while a l

Get Ready For PR!
or Ten Ways to Effortlessly Become More Media Aware.1. Let’s start by making a list of all that you usually read (and you can do this as a team if there are more than one of you). Include things that you read for fun as well as business, things that you regularly read whilst sitting outside your client’s/MD’s office, and websites that you usually visit.2. Now go through that list and cross out an

A few years ago, I thought that finding a small business that was close to bankruptcy, or in receivership or a retiring family business would be a perfect acquisition. The problem is, how do you identify a business that is in one of those circumstances? I did a lot of research and this is what I discovered.

Bankruptcy & receiverships - Banks very seldom put businesses into bankruptcy! They seize their security interest (the assets that were pledged for the loan) and try to sell them. In North America, the banks are very slow to do anything and usually by the time they seize the assets and put in a receiver there is little left of the business, employees and customers are gone. Trying to buy the security interest from a bank is usually complicated by personal guarantees issued by the previous owner. The trustee (on behalf of the creditors) must insure that he gets a fair price for all of the assets because the previous owner will probably have to make up the difference. This is one of the primary reasons that trustees like public auctions.

They can stand back and say that they received the best price they could in an open market competition. If they make a deal with an individual or company to buy the assets the previous owner could say that the trustee did not use their best efforts in obtaining maximum value for the assets and they could use that in a court to try to avoid utiliz

Direct Mail Guarantees Should Hurt
The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.In this kind of selling and buying climate, the best way to increase response rates and encourage repeat business is to offer a guarantee that hurts you but helps your customer. The more

his is what I discovered.

Increase Your Sales - Accept Credit Cards
Many people today simply prefer the convenience of paying by credit card. If you want their business, you must be able to accept their credit-card payments. In part one of this series we will discuss why you should accept credit cards, and the basics of getting merchant status. Part two will deal with objections you might get, which credit cards to accept, and the check paying option. Obtainin

the time they seize the assets and put in a receiver there is little left of the business, employees and customers are gone. Trying to buy the security interest from a bank is usually complicated by personal guarantees issued by the previous owner. The trustee (on behalf of the creditors) must insure that he gets a fair price for all of the assets because the previous owner will probably have to make up the difference. This is one of the primary reasons that trustees like public auctions.

Internet Surfing in the Workplace
Companies are faced with the ongoing problem of recreational internet surfing at the workplace. Through the course of a workday employees will check the scores of their latest sports team, read their on-line email, listen to streaming music and even partake in on-line gambling. Today’s networks support very impressive bandwidth abilities…necessary for staying competitive in the business world, not for streami

ditors) must insure that he gets a fair price for all of the assets because the previous owner will probably have to make up the difference. This is one of the primary reasons that trustees like public auctions.

Postcard Marketing: An Inexpensive Communication Tool
Continuous communication is an important part of keeping your small business at the top of your customer's minds. Your marketing plan should contain various types of customer communication--one inexpensive type is postcard marketing.Postcards are excellent communication tools for many reasons: they're always opened; they visually reinforce your brand even if they're not 'read'; and they're inexpensive.<

y could in an open market competition. If they make a deal with an individual or company to buy the assets the previous owner could say that the trustee did not use their best efforts in obtaining maximum value for the assets and they could use that in a court to try to avoid utilizing their personal guarantee. Secondarily, there is the situation with confidentiality within banking and trustee circles. No one will tell you in advance of a potential asset seizure. Any advanced indication that a company may be on the verge of having its assets seized could in fact be stated as the reason for its demise. It is important to remember that once a bank decides to put in a trustee they have already written the loan to zero, so anything they get is a bonus.

Retiring family business and active partner - This is quite a different situation. These should be listed in the normal classified sections of newspapers and on websites. It would be advantageous to be aware of them prior to hitting the open market. I have discovered another route and that is "networking." Make sure that your accountant, insurance agent, lawyer, stockbroker, banker, and anyone else, dealing with small business on a regular basis is aware of your hunt. Send emails, write letters to all of the business accountants and business lawyers tell them of your interest and define some criteria.

This group of people are the financ

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Many of the people who want to own their own company believe they need to have a startlingly original idea for a business before they can get started. They are wrong! This article explains that you can easily become your own boss without being original at all. An example is provided of an entrepreneur who started a business exploiting someone elses good idea through a new franchise.

Downline communication is the most overlooked component of Network Marketing. When this technique is properly utilized it can increase business building efforts by nearly 400%.

Most interviewees are experts in their fields. They have a lifetime of acquired learning in their subject, and could easily pontificate for hours about even the smallest detail. Their expertise rarely fails to impress at dinner parties, and they are regarded as wise counsel amongst friends. But in the setting of a media interview, they almost always say too much. As this article demonstrates, they usually bomb.

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