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Casual Articles - Client Attraction Should Be Your First Priority (Unless You Want To Go Broke)
Four Color Printing - Is It Worth The Price?
Four-Color printing can add a, exciting dimension to your marketing materials that can be much more dramatic than simple one or two-color printing. One or two-color printing is not necessarily inferior to four-color, but the question should be: is four-color printing really necessary for the project on hand?For example, a direct mail piece or marketing brochure that is introducing your company for the first time to a potential customer should make a great first impression and four-color printing may be the best way to communicate your products or services. However, an assembly instruction booklet to be included with a product may work fine as a one- or two-color printing proje
g), then you’re simply not going to attract all the clients you need. Make sense?Four-Color printing can add a, exciting dimension to your marketing materials that can be much more dramatic than simple one or two-color printing. One or two-color printing is not necessarily inferior to four-color, but the question should be: is four-color printing really necessary for the project on hand?For example, a direct mail piece or marketing brochure that is introducing your company for the first time to a potential customer should make a great first impression and four-color printing may be the best way to communicate your products or services. However, an assembly instruction booklet to be included with a product may work fine as a one- or two-color printing proje
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Quick Tip - Shushing a Loud Cell Phone Talker
Janet, one of my clients from Chicago, recently asked my advice on dealing with people who talk loudly on their cell phones while in public. I know I’ve been guilty of this offense before as my voice tends to project very well and sometimes I forget that I don’t need to speak very loudly for my phone to pick it up.Sometimes, like when you’re in a movie theater, any kind of loud cell phone talking needs to be quieted immediately and the most direct way is the best. But often in public, you may feel a bit awkward telling a stranger to mute him or herself.The other day at the gym, I found myself in this second scenario. I was on a treadmill with my headphones on. Despi
Let’s face it, most people put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense?Janet, one of my clients from Chicago, recently asked my advice on dealing with people who talk loudly on their cell phones while in public. I know I’ve been guilty of this offense before as my voice tends to project very well and sometimes I forget that I don’t need to speak very loudly for my phone to pick it up.Sometimes, like when you’re in a movie theater, any kind of loud cell phone talking needs to be quieted immediately and the most direct way is the best. But often in public, you may feel a bit awkward telling a stranger to mute him or herself.The other day at the gym, I found myself in this second scenario. I was on a treadmill with my headphones on. Despi
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Creating A Business Plan
Creating a business plan is much like drawing a blueprint for the success of your business. It is an exercise that helps the entrepreneur get all of his thoughts in the proper place, and determine what you need to do for success and how to get there, much the way a road map takes you from one town to another.Parts of the plan usually include:an introduction – defining the purpose of the plan; overview of company – defining what the company is and will be; product description – describing the product the company will sell; marketing and sales-outlining the venues which will be used to selling product such as TV advertising, personal se
put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense?Creating a business plan is much like drawing a blueprint for the success of your business. It is an exercise that helps the entrepreneur get all of his thoughts in the proper place, and determine what you need to do for success and how to get there, much the way a road map takes you from one town to another.Parts of the plan usually include:an introduction – defining the purpose of the plan; overview of company – defining what the company is and will be; product description – describing the product the company will sell; marketing and sales-outlining the venues which will be used to selling product such as TV advertising, personal se
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Secrets of Successful Yellow Pages Advertising
Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.1. The size of your ad depends on 3 factors: your budget, your competition and your current staffing situation. If other advertisers under your heading all have simple listings or small ads, consider the possibility that the public is not going to the yellow pages to find your product or service. However, if your heading is dominated by large ads, you should consider doing the same if you want to compete. Research confirms that most yellow page users choose larger ads. If your budget cannot support the investment of a la
they’ve sent every client what they promised to send. Yes, it’s really important to do all of these things; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense?Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.1. The size of your ad depends on 3 factors: your budget, your competition and your current staffing situation. If other advertisers under your heading all have simple listings or small ads, consider the possibility that the public is not going to the yellow pages to find your product or service. However, if your heading is dominated by large ads, you should consider doing the same if you want to compete. Research confirms that most yellow page users choose larger ads. If your budget cannot support the investment of a la
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Mastermind Do's and Don'ts
Several years ago I was invited to participate in a mastermind group. I had never been involved in a mastermind group before, but I had read about them in Napoleon Hill's book, "Think and Grow Rich." So, I was eager to try the concept out.This particular group was comprised of five women and the focus was real estate investing. I met Kim, the woman who invited me to join the group, at a real estate investing seminar. I was a relatively new investor at the time and thought this was an opportunity to learn more about real estate investing, team up with other women who were investing, and jumpstart my real estate investing business, which is a business I run with my h
; however, you’ve got to realize that if you don’t MAKE the time for your Client Attraction (i.e., Marketing), then you’re simply not going to attract all the clients you need. Make sense?Several years ago I was invited to participate in a mastermind group. I had never been involved in a mastermind group before, but I had read about them in Napoleon Hill's book, "Think and Grow Rich." So, I was eager to try the concept out.This particular group was comprised of five women and the focus was real estate investing. I met Kim, the woman who invited me to join the group, at a real estate investing seminar. I was a relatively new investor at the time and thought this was an opportunity to learn more about real estate investing, team up with other women who were investing, and jumpstart my real estate investing business, which is a business I run with my h
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Medical Billing - Billing The Wrong Carrier
In a previous installment of medical billing goofs, we discussed what happens when you bill the wrong item to a carrier and how you can be charged with fraud, but what happens when you send a bill to the wrong carrier. What follows is a genuine story. It's kind of funny when you read it, but the truth is, it's far from funny. This is some serious stuff.A medical billing company, we'll call them XYZ company, was sending out a claim for a patient, we'll call him John Smith, to Medicare Region A, which is in the New York area of the United States. Now in actuality, the name of the patient was a common name so there could have very well been many people with that name.A
g), then you’re simply not going to attract all the clients you need. Make sense?In a previous installment of medical billing goofs, we discussed what happens when you bill the wrong item to a carrier and how you can be charged with fraud, but what happens when you send a bill to the wrong carrier. What follows is a genuine story. It's kind of funny when you read it, but the truth is, it's far from funny. This is some serious stuff.A medical billing company, we'll call them XYZ company, was sending out a claim for a patient, we'll call him John Smith, to Medicare Region A, which is in the New York area of the United States. Now in actuality, the name of the patient was a common name so there could have very well been many people with that name.A
The good news is, it doesn’t have to be difficult. Over the years of coaching thousands of self-employed professionals to attract more clients, I’ve created a few systems to keep you on track and make Client Attraction a priority. What we’ve got to do is have you clear the decks and get rid of the “leaks” in your day.
How much time per day should you really allocate for marketing? I recommend my clients spend up to 4 hours
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