Casual Articles - Business

Logo Design and Branding - Points to Remember
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.A professi

t on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

OK, but what if you haven’t worked out what your compelling marketing message is yet? Or, you don’t quite know where to find them in large numbers…You can get lots of help (with tons of assignments and worksheets, templates, etc.) on how to do today’s assignment. It’s all in the Client Attraction Home Study System™ and it includes lots of crucial stuff to help you fill your practice really quickly. You can get your copy

Press Releases: 6 Simple Ways to Get Your Name in Print
Want to get some good press coverage, but don’t know where to begin? Afraid your business hasn’t done anything newsworthy lately? Nonsense! With a little imagination, some creative spin, and an eye- grabbing press release, your business can be newsworthy in no time at all. Here are some things you can do to get started. Each one gives you an excellent reason to send out a press release to the media. Pl

Many entrepreneurs I’ve met get comfortable doing only one or two marketing things and then focus on them to the exclusion of others. Essentially, they put all their marketing eggs in ONE basket and hope for the best. Yet, we know that most successful entrepreneurs use DOZENS of Client Attraction techniques simultaneously to PULL clients in (I do).

Instead of focusing on only one or two ways to get clients, it’s time to diversify your Marketing Portfolio and make sure you’ve got clients coming in from LOTS of different sources. I call this creating your Marketing Pie.

When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

So, the list could look like this:

Network where they network
Join associations that allow you to rub elbows with them
Write articles for the publications they read
Create a Signature Talk for a workshop/seminar they attend
List your events in publications they read
Set up referral partnerships with people they do business with on a regular basis
Get booked as a speaker for organizations they belong to
Write articles for websites they visit often or rely upon
Write an e-zine they would be interested in reading
Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

Know that although you DO want a multi-pronged marketing approach (so that you don’t ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

Writing a Business Plan: Where Do You Start?
Are you considering starting up a business? If so, have you started writing your business plan yet? If so, have you thought about how you are going to go about it or what you should include in it? If you are unfamiliar with business plans, particularly what they include, you should carefully take the time to research what is commonly found in a business plan. Doing so will may make it easier for you to find the motivation to get

ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

So, the list could look like this:

Network where they network
Join associations that allow you to rub elbows with them
Write articles for the publications they read
Create a Signature Talk for a workshop/seminar they attend
List your events in publications they read
Set up referral partnerships with people they do business with on a regular basis
Get booked as a speaker for organizations they belong to
Write articles for websites they visit often or rely upon
Write an e-zine they would be interested in reading
Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Advance Your Career
Effective Business Ideas Advance Your Career How can you effectively advance your career? You may have tried Goggling ‘career advancement.’ What you get is links to tests, lists, and degrees. And how these help you get headed in the right direction? Tests may say that you are good in this area and a degree may say you are qualified to start out in this area. However what tells you that you will be

Create a Signature Talk for a workshop/seminar they attend

List your events in publications they read

Set up referral partnerships with people they do business with on a regular basis

Get booked as a speaker for organizations they belong to

Write articles for websites they visit often or rely upon

Write an e-zine they would be interested in reading

Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

IT Support: Where Do Larger Small and Medium Sized Businesses Get It?
Big small businesses get their IT support, from an internal IT person, or a small IT department. Remember, a big/small business typically has 50 to 100 PCs doing anywhere from 5 million to 20 million dollars in U.S. annual revenue.IT Support Sources for Big/Small BusinessesThat's also where you start to see a full-fledged IT manager or director providing IT support. You might even see a small IT department.In

ronged marketing approach (so that you don’t ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

How to Receive Good Customer Service
Customer Service-people chuckle, grimace and always have some opinion about whether or not it's available anymore. Some have even mentioned that they feel it's one of those oxymorons like "giant shrimp". I say you can get excellent help, if you know how.Yes, I'm a writer-but only part-time. A girl's gotta pay the bills and this freelance position isn't exactly up there in the pay scale, so I have to maintain a "day job"

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There is no doubt whatsoever that about the easiest business to start for someone with little or no upfront capital is a window washing service. But have you ever considered once you start this business how you are going to go out and get customers? How are you going to market this business and what types of advertising will do?

According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic media. If you only pitch publications such as the Wall Street Journal, Business Week, and Time, you will leave out a huge chunk of your potential audience. More than ever, a complete media strategy requires reaching out to ethnic publications.

During times when both business and training budgets are tight, management often asks what can be done to improve the return on the company's investment of training dollars.

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