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  • Casual Articles - IT Consulting: Medium Sized Businesses and Government Contracts

    Strategic Marketing For Medical Staffing Agencies
    The Power Of LeveragingLet's talk about strategic marketing and how it relates to the medical staffing industry.How can a medical staffing agency create an environment to promote a strategic marketing effort from its staff
    g for an outsourced version of a central IT manager.

    Going after government, city, state, municipality, public school d

    Can You Market Effectively Without Purpose and Vision?
    I went to lunch with a friend the other day to ask him about his company's marketing journey.You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience wa
    As you grow, should you go after government, city, state, municipality contracts like school district contracts? Maybe. They are an entirely different business model. When you are talking about selling to medium sized businesses, again go back and assess your tech skills.

    Assess what kind of skills you are bringing to the table and see how close you are to being able to being that deep into a few skills, because that is what these medium sized businesses are looking for. They are not looking for an outsourced version of a central IT manager.

    Going after government, city, state, municipality, public school di

    10 Ways You Can Increase Your Credibility
    It's generally harder to gain credibility nowadays than it ever has been in the past. Most consumers are fairly sophisticated and have grown cynical from all the exaggerated and unsubstantiated hype that is being throw
    are an entirely different business model. When you are talking about selling to medium sized businesses, again go back and assess your tech skills.

    Assess what kind of skills you are bringing to the table and see how close you are to being able to being that deep into a few skills, because that is what these medium sized businesses are looking for. They are not looking for an outsourced version of a central IT manager.

    Going after government, city, state, municipality, public school d

    10 Fundamentals for Effective Meeting
    Here are ten fundamental concepts that characterize an effective meeting.Definition: A meeting is a business activity where select people gather to perform work that requires a team effort.A meeting, like any business event
    sess your tech skills.

    Assess what kind of skills you are bringing to the table and see how close you are to being able to being that deep into a few skills, because that is what these medium sized businesses are looking for. They are not looking for an outsourced version of a central IT manager.

    Going after government, city, state, municipality, public school d

    Bad Managers are Costing You 73% of Your Employee Productivity
    This may come as a surprise but it is, unfortunately, the reality. According to a recent Gallup study, only 29% of the workers polled were actively engaged in their work. And what, you're probably asking, exactly IS employee engage
    to being that deep into a few skills, because that is what these medium sized businesses are looking for. They are not looking for an outsourced version of a central IT manager.

    Going after government, city, state, municipality, public school d

    Approachability FAQ's Answered, Part 1
    The following questions come directly from hand-written audience evaluations from my speeches. I hope they provide you with great insight into approachability!What are some approach techniques? If two or more people a
    g for an outsourced version of a central IT manager.

    Going after government, city, state, municipality, public school districts, etc. involves bids, bid packets, bid surety bonds, long sales cycles, and a lot of politics. This stage of the game is a very different business model, very different than selling to the sweet spot of small businesses or even small businesses in general.

    Only go after these kinds of things after you have completely exhausted and completely saturated your sweet spot marketing roll out. In other words, don't persue them until most of the sweet spot small businesses within a 50 mile

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