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Casual Articles - Real Estate Marketing Mistakes and How to Avoid Them
How would your business operate if half your work force were out sick? Would your business continue to function if several of your top key employees died? How many employees are cross-trained in other positions?A recent study showed the threat that most preoccupies the world's business leaders is a global influenza pandemic. This is why you need to start asking these questions now so your business can be
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
Imagine how could capi
Safety is a concern no matter where you travel in the world. Of course, some countries and cities will be safer than others will, but it is always important to be alert and to keep personal safety in mind when you travel.
Before You Leave HomeBefore you go, make a photocopy of your passport and visas. Keep them with you, but separate from your actual passport. Also leave a set at home with someone you ca
Before we go into the best practices of a personal marketing program, it would be a good idea to touch on the key elements that make up such a program. Call it "Personal Marketing in a Nutshell."
Marketing is more than just blasting the neighborhoods with your farming pieces. It's about how you present yourself (and how your company presents itself) to prospects and customers. Effective personal marketing combines elements of direct marketing, public relations and education. It is the sum of all your informational parts.
In this article, we'll be dissecting the direct marketing piece of the pie. Specifically, we will examine personal marketing mistakes and how to avoid them.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology than they put on the message that technology is designed to delivery. They also ignore the fundamentals of persuasive writing.
Why?
Because it's quick and easy to use a boilerplate message (that's been used 50,000 times before) and simply change the contact info.
Because of the herd mentality.
Because it's easier to imitate than to create.
Because "I've seen other agents do it ... so it must work."
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
Imagine how could capit
Some time ago I registered at some (very popular) forum and a day after I received a letter from a forum member with a "business offer". I think this "offer" is a classical scam. But judge for yourself.In the letter it was written:“Good day Dear One, Greetings and How are you today, I am Michael D* I would like you to permit me to apply through this medium for your co-operation and to secure an op
In this article, we'll be dissecting the direct marketing piece of the pie. Specifically, we will examine personal marketing mistakes and how to avoid them.
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology than they put on the message that technology is designed to delivery. They also ignore the fundamentals of persuasive writing.
Why?
Because it's quick and easy to use a boilerplate message (that's been used 50,000 times before) and simply change the contact info.
Because of the herd mentality.
Because it's easier to imitate than to create.
Because "I've seen other agents do it ... so it must work."
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
Imagine how could capi
All employers have a duty of care to protect the safety and welfare of all employees whilst at work or conducting activities on behalf of their employer.One of the many areas of health and safety which requires attention is first aid and its provisions to enable the protection of employees in the event of an injury or emergency situation. All employers no matter how large or small should take the welfare
Where do real estate marketers go wrong?
First off, they put a greater emphasis on technology than they put on the message that technology is designed to delivery. They also ignore the fundamentals of persuasive writing.
Why?
Because it's quick and easy to use a boilerplate message (that's been used 50,000 times before) and simply change the contact info.
Because of the herd mentality.
Because it's easier to imitate than to create.
Because "I've seen other agents do it ... so it must work."
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
Imagine how could capi
If you own a business then customers are the life blood of your business. The biggest mistake you can make in business is to assume people will be buy from again if they have bought from you previously, without inviting them to.If you sell something people only buy once or once every 10 years or so, you are assuming they don’t know anyone who might buy from you. Again this is a big mistake!Market r
Why?
Because it's quick and easy to use a boilerplate message (that's been used 50,000 times before) and simply change the contact info.
Because of the herd mentality.
Because it's easier to imitate than to create.
Because "I've seen other agents do it ... so it must work."
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
Imagine how could capi
If you own a business and your clients take up to 60 days to pay your invoices, you may want to consider invoice factoring. Invoice factoring eliminates the payment wait and gets your invoices paid in a couple of days. This gives you the necessary financing to pay ongoing expenses such as suppliers, salaries and rent.But invoice factoring is different from most traditional financing. For starters, it is n
The field is primed for a leader
As far as marketing goes, the real estate industry is primed for a breakout leader. The vast majority of real estate professionals go about their personal marketing, recruiting and general communications all wrong.
Imagine how could capitalize...
Picture this. You're a homeowner in a bustling real estate market. You get 15 direct-mail pieces from real estate agents every week.
Fourteen of those postcards say the same thing, obviously borrowed from some stock message database somewhere. They use worn-out phrases and talk about “superior service” ... “the utmost commitment” ... and the classic “no-obligation consultation.”
But the last card — the one out of 15 that tried something different — leaps out at you from the first line. It identifies your problem and promises to solve it. It addresses the questions burning in your mind and promises to answer them.
It offers something much more valuable than the no-obligation consultation. It doesn't ramble on about the agent's accolades and personal philosophy. It's written in honest, original language, like one human being talking to another. How refreshing!
Based on all that, which of the 15 agents would you call? An easy decision, isn't it?
Why is it so important to get that first phone call? An NAR survey sponsored by the Gooder Group (of Real Estate Rainmaker fame) found that 74% of people shopping for a real estate professional go with the first agent or REALTOR® they call.
Apply the fundamentals to take the lea
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