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Casual Articles - Small Business Marketing Advice - Focus through a Customer Lens
Is your business bombarded by sales and other marketing professionals telling you that the products or services they are offering are in the best interest of effective and cost reducing methods to market your organization? Finding your way through the maze of offers, opportunities and avoiding potential money pits highlights the importance for all businesses regardless of size to have a strategic marketing plan that is implemented and followed.It is a tough market place for any small business and information is the key to making wise marketing decisions and for the survival of any business or organization. The relevance of a strategic marketing plan can not be under stated. It is unfortunate bu
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job yo
One of the sweeping trends in the IT industry over the past few years has been the suggestion that IT should act as a service. From “on demand” computing, where computing power seamlessly increases and decreases as needed, to IT providing a “menu” of capabilities that can be chosen by a business unit. While capacity planning and management, and developing standardized, commodity-like offerings all have their place in IT, these approaches miss the boat.Many proponents of the service concept take the ideas too far, advocating a service-based shop as the ultimate IT organization. IT as a service is something that is seen and not heard, waiting on the sidelines until summoned by a business unit to de
Worry about fixes later; just now it’s time to do some basic Package research.
Grab your camera and take some photos! Here’s what to do:
1. Go out to the exterior of your store. If you have parking right next door, back up 100 feet from the front of your store, and shoot 2-4 pictures of the parking spaces your customers use most often. Maybe you are lucky and have some reserved just for your customers. Maybe you are part of a big lot and there’s no reserved parking at all. Just take a few shots as a representative sample.
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the entrance most of your customers use. If you have a couple of entrances, take shots of both. Sit down in the lawn chair, and shoot a couple photos. Now, move the lawn chair to another location, at a different angle, but still somewhere between 30 and 45 feet from the main entry to your store.
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job you
Getting into law school can be a very arduous task for aspiring students. You need to start as early as your freshman year in high school if you decide that being a lawyer is what you really want to do for the rest of your life.Do not be misled by the rosy portrayal of a lawyer's life in TV or in the movies. In real life, lawyers would have 12 to 18 working hours, especially for those who are aspiring to be partners in their respective law firms.In order to achieve your goal, first, you need to have the correct mindset. Here are some tips on how students can realize their lifelong goal of becoming a lawyer:1. Know what you want, and how to get it.First, reflect on the reason
Grab your camera and take some photos! Here’s what to do:
1. Go out to the exterior of your store. If you have parking right next door, back up 100 feet from the front of your store, and shoot 2-4 pictures of the parking spaces your customers use most often. Maybe you are lucky and have some reserved just for your customers. Maybe you are part of a big lot and there’s no reserved parking at all. Just take a few shots as a representative sample.
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the entrance most of your customers use. If you have a couple of entrances, take shots of both. Sit down in the lawn chair, and shoot a couple photos. Now, move the lawn chair to another location, at a different angle, but still somewhere between 30 and 45 feet from the main entry to your store.
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job yo
You can avoid getting depressed about being unable to earn a living from skills you've taken a lifetime to acquire. Skills employers dismiss on the basis of your age. Baby boomers have an oversupply of a marketable commodity many consider worthless. Life Experience is what they have plenty of.As a baby boomer you hold the bulk of the world's knowledge and talent in your heart and head. You need a fresh revelation that whatever you learned to enter the work force - and to stay there - has a value to the rest of the community.The secret lies in the packaging.Convert your knowledge and skills into information products and you will have created a Cash Cow that will last more than 2
2. Now, go grab a lawn chair. Or a folding chair. Something that’s easy to tote out to that same parking lot. Take the chair, and set it down 30 feet away from your store’s main entrance—the entrance most of your customers use. If you have a couple of entrances, take shots of both. Sit down in the lawn chair, and shoot a couple photos. Now, move the lawn chair to another location, at a different angle, but still somewhere between 30 and 45 feet from the main entry to your store.
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job yo
Do you know that the problem with MLM is not as big as the success it could bring you? Do you also know that MLM or Network marketing is about networking people to enjoy the benefit of pulling together for a common goal? This goal for which all members of a network pull together for is usually monetary gain, paid to members in form of commissions and bonuses on a monthly basis, in most cases.How to qualify for a bonus or commission is as follows:You register as a member in a MLM program by buying a starter kit, which is usually made of company products and some marketing materials Use or sell the products Introduce your friends, relatives and colleagues to join un
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job yo
Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it’s remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should be:1. Believable. A lie that no one believes is rather pointless, isn’t it? Well, the same is true of your company or product’s positioning. If it’s not believable, then it’s useless. Ensure that the key elements of your positioning statement are rooted in truth, and that the assertions that you’re making about your company’s or product’s capabilities will pass
If the entrance to your store is super-busy, you may want to snap these photos early in the morning or nearer to dusk, when there’s less traffic.
Now, this isn’t a job you can delegate to your staff—see, we’re just as interested in how you feel sitting in that chair as we are in the pictures. You’ve been in the same spot a hundred times as you pulled up to your shop, but you’re always in a hurry because there is some task (or fire!) you have to jump on the moment you arrive inside.
Feel kind of naked in that chair? A bit exposed? Think of how your first-time customers feel as they wheel up to your store. This is where you can really start to out-market your competitors, because once that customer gets out of her car and enters the doors to your business, she is on your turf, whether she consciously acknowledges it or not.
And by the way, are you doing everything you can to put the “Welcome” mat out? Do you even have a welcome mat?
OK, take some shots from several different angles, then move a bit closer- about ten feet from the doorway--and snap a few more. This should be the view of your storefront that would take up the customer’s entire peripheral vision.
And if your store is on the tenth floor of a high-rise, simply start at the lobby, move to the elevator, and then to the entr
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