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Casual Articles - Small Business Book Review - A Great Read for Your Service Business
The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point o
Integrity is very important to me, and I try hard to 'do unto others as I would wish them do unto me'. It hasn't always worked that way for me though.There have been times in my previous career - times that I can remember vividly even now - when promises were not kep
Most marketing books target companies that sell a product.
The Invisible Touch by Harry Beckwith is a book for any small business owner that operates a service business. Tired of those marketing books that merely focus on how the Diffusion of Innovation spreads for new products? Then read pp 57-59 and learn Harry Beckwith’s slant on how it’s different for a service business and you’ll realize you’re not alone in your frustrations, aft
Supervisor-employee relations are a critical part of a work place atmosphere and promoting productivity and cohesiveness. The following tips address these issues:1. Don’t ask or expect your employees to do things you wouldn’t do. Giving consideration to job assignments
The Invisible Touch by Harry Beckwith is a book for any small business owner that operates a service business. Tired of those marketing books that merely focus on how the Diffusion of Innovation spreads for new products? Then read pp 57-59 and learn Harry Beckwith’s slant on how it’s different for a service business and you’ll realize you’re not alone in your frustrations, af
A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution. The franchise you select must be one that will maintain your interest through ye
Drop shipping is an industry that is proving to be considerably successful for businesspersons. For those who do not know what drop shipping is, it is a term used in business that refers to a condition where the seller assigns a retail price for an item, then collects the pay
Are you the coach, the youth pastor or adult advisor for a nonprofit kids soccer team, Little League team, cheerleading squad, high school band or church youth group? If you are you realize that it is very important that you raise the money you need to keep your group going.
This is Beckwith’s second book devoted to service businesses. The first, Selling the Invisible, has a greater emphasis on selling, while this second work focuses on marketing. We actually recommend both. We find the ideas in the second half of The Invisible Touch so compelling that we urgently recommend an evening or two with Beckwith to anybody involved in running or selling for a ser
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