Tags |
|
|
Links |
|
|
Casual Articles - Small Business Marketing Strategy - Spot the Mavens
Everyone loves a party—especially your customers. Consider opening your doors for a one-day special event.Have you ever been to a bad party? Probably not. Why is that? Well, when you go to a party, the hardest thing you have to do is chose an outfit and pick up a gift for the hostess. Even if the food is bad—you didn’t have to prepare it. If the d?cor is not to your liking—you didn’t have to c
If you are like me, you enjoy helping other people. One way to help people is to share your knowledge with those who could benefit from it. Because the Internet is so massive, it is certain that there are people out there who would love to read what you write.Our company was on Google page five for this service a about 10-months ago and now we have progressed to page two. We have not made it to the
And the right kind of prospects.
But, little is written about focusing on the right kind of referrers.
A Maven is a kind of “consumer super-helper”. In The Tipping Point Malcolm Gladwell describes this group of individuals who make it their pastime to discover where to get the best deal in town. Mavens don’t sell this information; they simply accumulate it and then pass it on freely to others. If you reflect a bit, you can probably think of somebody in your personal or business life that’s just like this.
If a maven perceives your company to be of benefit to her friends, then you have access to a referral source that’s second to none. But, this is an indirect access. Unfortunately, you can’t just go look these people up in the yellow pages under “Maven”. Your company will have to implement other methods to aid these help
Let me ask you this… What makes a successful business owner?Well for me, a successful business owner is someone that earns well into six figures or more each year from their business, working around 3 to 4 days (or less) per week.I call this ‘successful’ because if they can make a few hundred thousand a year from their business, and only work a few days per week – they have to have a lot of
But, little is written about focusing on the right kind of referrers.
A Maven is a kind of “consumer super-helper”. In The Tipping Point Malcolm Gladwell describes this group of individuals who make it their pastime to discover where to get the best deal in town. Mavens don’t sell this information; they simply accumulate it and then pass it on freely to others. If you reflect a bit, you can probably think of somebody in your personal or business life that’s just like this.
If a maven perceives your company to be of benefit to her friends, then you have access to a referral source that’s second to none. But, this is an indirect access. Unfortunately, you can’t just go look these people up in the yellow pages under “Maven”. Your company will have to implement other methods to aid these hel
Are you thinking on changing careers? Have you thought about the railroad? The railroad industry is one of the highest paying blue collar jobs in America. I actually came to the railroad industry from a white collar executive job.My previous career was higher pay and a lot higher stress. Not to mention the benefits were junk compared to the railroad and the retirement plan was even worse.
If a maven perceives your company to be of benefit to her friends, then you have access to a referral source that’s second to none. But, this is an indirect access. Unfortunately, you can’t just go look these people up in the yellow pages under “Maven”. Your company will have to implement other methods to aid these hel
The foundation of Avon was set back in 1886 by a man named David H. McConnell. It all began in a small 20x25 ft. building in New York with the name California Perfume Company (I am unsure of the reason for naming a New York based company California Perfume Company). Since, Avon has spread all over the world with a universal appeal and as a recognizable household name.Avon Timeline:1886 St
If a maven perceives your company to be of benefit to her friends, then you have access to a referral source that’s second to none. But, this is an indirect access. Unfortunately, you can’t just go look these people up in the yellow pages under “Maven”. Your company will have to implement other methods to aid these hel
I recently did some consulting for a large retail company and sat in with their help desk department, which was probably the worst I have seen in my 10+ years in business. This was an internal help desk, with the end-users being employees from the various retail stores and warehouses. Not surprisingly the perception of their company’s IT support was not flattering to say the least.Some of the probl
Frontline customer service or sales staff will most likely be the employees that interact with a maven. Signs the person they are dealing with is a maven might include:
- Person asking many detailed questions
- Person not just reading the fine print on a brochure but marking it up with questions of their own
- Person asking very technical questions
Let’s face it: the average employee will likely see the maven as just a pain in the rear. Here is where it’s vital that your company pays attention to the People element of marketing success--in this case, your customer service training. Mavens are looking for value, right? That means they want a “good deal”, and all of you that are successful business owners know that comp
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/42070/casualarticles-Small-Business-Marketing-Strategy--Spot-the-Mavens.html">Small Business Marketing Strategy - Spot the Mavens</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/42070/casualarticles-Small-Business-Marketing-Strategy--Spot-the-Mavens.html]Small Business Marketing Strategy - Spot the Mavens[/url]
Related Articles:
How to Get People Very Excited About What You're Selling!
Hard Working Entrepreneurs - Do You Procrastinate? Want To Find Some Extra Time?
Indirect Marketing Strategies - Who is Impacting Your Business?
Bookmark it:
|