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Casual Articles - A Business Start-up (Chapter Two) - Educating for Success
As you might expect I spend a lot of time working with sales professionals helping them to breakthrough their personal barriers. In doing so it always amazes me that the same “reasons” for under-performance arise again and again. Salespeople look me in the eye and voice these “reasons” as if they’re real and as if I’ve not heard them before!In thi
Don’t get discouraged, there are many ways to accumulate this information and I wil
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst
So what do you need to know? First and foremost is whether your product/service is unique or if not can your company provide a better, more reliable and/or less costly version of your competition’s version. Know who your competition is, the market area they cover, their price points, warranty coverage, marketing campaigns, etc. And then ask “can I be a worthy competitor?” “Will my product/service stand up and exceed what they provide to their customers?” To be successful your company must stand out in the crowd in the areas of quality and customer service. And to stand out in the crowd you need to know just what the “crowd” is doing.
Once you know you have a viable, sellable product/service, than you need to ask “who will be my customers and where do I find them?” This is where demographics can help. Demographics in its simplest form is knowing the answers to who, what and where and how much. Who will purchase from my company, what are they most likely to purchase, where are these customers likely to shop, and how much are they likely to spend on the type of product I wish to sell. The answers to these questions will help you make decisions regarding your business location, marketing plans and pricing formulas.
And finally, you need to educate yourself in the fine art of running a business. This includes financing your business both for the start-up and for growth later on, professionals you will need to rely on, marketing strategies, employee laws, state and federal laws, tax planning and compliance, financial statements and record keeping. And this is the short list.
Don’t get discouraged, there are many ways to accumulate this information and I will
This is not for those people who think that Innovation is about boffins in laboratories or selling technology from academic institutions into industry. As the UK becomes even more dependent on service industries a new type of innovation is emerging. Beware traditional gurus and business consultants, as there is competition out there.I had the good
Once you know you have a viable, sellable product/service, than you need to ask “who will be my customers and where do I find them?” This is where demographics can help. Demographics in its simplest form is knowing the answers to who, what and where and how much. Who will purchase from my company, what are they most likely to purchase, where are these customers likely to shop, and how much are they likely to spend on the type of product I wish to sell. The answers to these questions will help you make decisions regarding your business location, marketing plans and pricing formulas.
And finally, you need to educate yourself in the fine art of running a business. This includes financing your business both for the start-up and for growth later on, professionals you will need to rely on, marketing strategies, employee laws, state and federal laws, tax planning and compliance, financial statements and record keeping. And this is the short list.
Don’t get discouraged, there are many ways to accumulate this information and I wil
Introduction:Negotiation involves two or more parties, who each have something the other wants, reaching an agreement through a process of bargaining. This section explains the principle of this exchange and gives you the confidence and skills to conduct negotiations and achieve a mutually acceptable outcome. Designed for easy access to relevant i
Once you know you have a viable, sellable product/service, than you need to ask “who will be my customers and where do I find them?” This is where demographics can help. Demographics in its simplest form is knowing the answers to who, what and where and how much. Who will purchase from my company, what are they most likely to purchase, where are these customers likely to shop, and how much are they likely to spend on the type of product I wish to sell. The answers to these questions will help you make decisions regarding your business location, marketing plans and pricing formulas.
And finally, you need to educate yourself in the fine art of running a business. This includes financing your business both for the start-up and for growth later on, professionals you will need to rely on, marketing strategies, employee laws, state and federal laws, tax planning and compliance, financial statements and record keeping. And this is the short list.
Don’t get discouraged, there are many ways to accumulate this information and I wil
Even thriving small businesses frequently need more cash than they can borrow from a bank. One of the least-known commercial financing strategies for small businesses is potentially the best strategy to quickly obtain needed cash for growing their business. This commercial financing strategy uses an under-utilized business asset (credit card receivables)
And finally, you need to educate yourself in the fine art of running a business. This includes financing your business both for the start-up and for growth later on, professionals you will need to rely on, marketing strategies, employee laws, state and federal laws, tax planning and compliance, financial statements and record keeping. And this is the short list.
Don’t get discouraged, there are many ways to accumulate this information and I wil
If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conventional news ads.What is Craigslist? For the uninformed, Craigslist is a very simplified form
Don’t get discouraged, there are many ways to accumulate this information and I will be giving you some straight forward solutions in the next chapter. In the meantime, buy yourself a deck of index cards and a container to keep them in. I found some brightly colored plastic boxes that are only slightly larger than a 3x5 index card and are only 1” deep. The have built in dividers and I also purchased multiple color index cards. The bright color of the case enhances my imagination and the narrow size allows me to take the cards everywhere. I use the dividers and different colored index cards to break down my projects into segments. So off to your favorite office supply store because we will be using the index cards in the next chapter.
Chapter One ==>A Business Start-Up
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