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Casual Articles - Small Business Article Review - Maslow A Theory of Human Motivation Part One
Many business people have yet to recognize the difference between the Six Sigma tool and total quality management, also referred to as TQM. Though, at a glance, they do look rather similar, and the Six Sigma tool does indeed employ some of the techniques and strategies that are the foundation for TQM, they remain two entirely separate methods of doing business.While both the Six Sigma tool and TQM place emphasis on how critical it is to look at a business’ entire support and l
What you can do, as the Chief Marketer for your small business, is tap into the achiever resource and use it! Discover the achievers
When I was little I had a piggy bank complete with a requisite combination lock (needed to keep my younger brother from pilfering). Each week, on Friday night when I got my 50 cent allowance, I would lock myself in my bedroom, twist and turn the combination until I got it right and then I counted my prized stash of cash. I always knew exactly how much it would amount to, but I counted it nonetheless. My brother, on the other hand, never used his piggy bank; he put his quarters in his
The 5 needs:
- The Physiological Needs
- The Safety Needs
- The Love Needs
- The Esteem Needs
- The Need for Self-Actualization
Ever wonder why achievers work well for your organization? One clue lies in this classic article from sixty years ago.
Many excellent marketing books cover Maslow’s theory of the Hierarchy of Needs. But the article itself is a worthwhile read. It’s a short seventeen pages, and written in a style a layman can understand. A one-hour initial read followed by some reflection and note-taking is a wonderful investment in your marketing education.
Most marketing books take a significant but narrow slice of Maslow’s hierarchy and focus on motivating customers or prospects. Marketers usually concentrate on how to sell something, and so marketing authors focus on the Hierarchy as a tool to find out how to motivate or discover customers and prospects. All well and good and as it should be, but there is so much more to Maslow.
Rather than caption this vital work, right now let’s examine one level of the hierarchy: Self-Actualization. Why are your achievers better at what they do? Why do they achieve? The answer lies in this fifth rung of the hierarchy, self-actualization. Maslow writes: “A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he must be. This need we may call self-actualization.”
By focusing on just the fifth need in the hierarchy, self-actualization, we discover the key to why those achievers achieve: because they actually need to. They don’t achieve for self-esteem, only. Rather, many of them achieve because of an inner need to do a good job. This is inherent inside their psychological make-up, and it is not something you need to worry about arranging for them. Companies can make some limited progress in turning so-so workers into better employees, but they can’t turn them into achievers. That desire to exceed and excel must arise from inside the individual, not outside from the employer.
What you can do, as the Chief Marketer for your small business, is tap into the achiever resource and use it! Discover the achievers,
In staffing terms, recruitment refers to the process of looking for new staff.A recruitment agency is a company that specializes in recruitment. They employ recruiters to find client companies who are willing to pay the recruitment firm to find their staff for them.A recruiter is someone who recruits people to join their company or someone else's company.Typically a recruiter gets paid by the hiring company to help them find new staff a
Many excellent marketing books cover Maslow’s theory of the Hierarchy of Needs. But the article itself is a worthwhile read. It’s a short seventeen pages, and written in a style a layman can understand. A one-hour initial read followed by some reflection and note-taking is a wonderful investment in your marketing education.
Most marketing books take a significant but narrow slice of Maslow’s hierarchy and focus on motivating customers or prospects. Marketers usually concentrate on how to sell something, and so marketing authors focus on the Hierarchy as a tool to find out how to motivate or discover customers and prospects. All well and good and as it should be, but there is so much more to Maslow.
Rather than caption this vital work, right now let’s examine one level of the hierarchy: Self-Actualization. Why are your achievers better at what they do? Why do they achieve? The answer lies in this fifth rung of the hierarchy, self-actualization. Maslow writes: “A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he must be. This need we may call self-actualization.”
By focusing on just the fifth need in the hierarchy, self-actualization, we discover the key to why those achievers achieve: because they actually need to. They don’t achieve for self-esteem, only. Rather, many of them achieve because of an inner need to do a good job. This is inherent inside their psychological make-up, and it is not something you need to worry about arranging for them. Companies can make some limited progress in turning so-so workers into better employees, but they can’t turn them into achievers. That desire to exceed and excel must arise from inside the individual, not outside from the employer.
What you can do, as the Chief Marketer for your small business, is tap into the achiever resource and use it! Discover the achievers
The Greatest Day in History…Today is the greatest day in the history of the world! That statement sounds optimistic because it sounds promising and it feels good to say it. That statement is often said in the context of today being the first day of the rest of your life and one is appreciative. Such appreciation should never go unattended, as it is real. However that statement is not a statement at all nor is it optimistic. “Today is the greatest day in the history of the
Rather than caption this vital work, right now let’s examine one level of the hierarchy: Self-Actualization. Why are your achievers better at what they do? Why do they achieve? The answer lies in this fifth rung of the hierarchy, self-actualization. Maslow writes: “A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he must be. This need we may call self-actualization.”
By focusing on just the fifth need in the hierarchy, self-actualization, we discover the key to why those achievers achieve: because they actually need to. They don’t achieve for self-esteem, only. Rather, many of them achieve because of an inner need to do a good job. This is inherent inside their psychological make-up, and it is not something you need to worry about arranging for them. Companies can make some limited progress in turning so-so workers into better employees, but they can’t turn them into achievers. That desire to exceed and excel must arise from inside the individual, not outside from the employer.
What you can do, as the Chief Marketer for your small business, is tap into the achiever resource and use it! Discover the achievers
People who work on building sites are made to wear steel toe boots under, before entering the site. Steel toe boots are worn to protect the feet against accidents and danger. People who work on construction sites are required to wear steeled toe boots for their own safety while on the work site.But most of us do not know the importance or significance of wearing steel toe boots. We find it very cumbersome and inconvenient. These boots support the ankle, preventing injury and ar
By focusing on just the fifth need in the hierarchy, self-actualization, we discover the key to why those achievers achieve: because they actually need to. They don’t achieve for self-esteem, only. Rather, many of them achieve because of an inner need to do a good job. This is inherent inside their psychological make-up, and it is not something you need to worry about arranging for them. Companies can make some limited progress in turning so-so workers into better employees, but they can’t turn them into achievers. That desire to exceed and excel must arise from inside the individual, not outside from the employer.
What you can do, as the Chief Marketer for your small business, is tap into the achiever resource and use it! Discover the achievers
Increase sales training is necessary if you wish to make 2007 better than 2006. Given that most companies now compete in a global market, today's sales force must be trained to close more sales. These 7 tips may help you increase your sales force training results. Align sales force training to the strategic planBefore establishing any sales force training, the strategic plan needs to be reviewed to ensure alignment between the training and the existing plan
What you can do, as the Chief Marketer for your small business, is tap into the achiever resource and use it! Discover the achievers, and then channel them. Achievers are truly golden—you can’t make gold, only mine it. Just discover your achievers, and then help them learn how to help you. They probably won’t know much about marketing--and may care less about it--but they can be extremely useful to you and give you insight you don’t have nor easily get.
Also, just because the Achievers have this inner need to do a good job for the company, that doesn’t mean you should ignore the fourth level of need in Maslow’s hierarchy, the “esteem” needs. You can and should pay attention the need for esteem in the achievers; compliment them for the good job they do, and make sure you “give credit where credit is due”--especially in front of peers and other employees.
We will return to Maslow’s Hierarchy of Needs in part two of our article. Please do yourself and your small business a favor: sometime during the next few months print out this article, and then take a couple blocks of 45 minutes to read, highlight and reflect on this vital theory.
Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
You can view Maslow’s original article online at: http://psychclassics.yorku.ca/Maslow/motivation.htm
© 2006 Marketing Hawks
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