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Casual Articles - Small Business Marketing Solution - Surprise Upgrades and Customer Respites
Do you spend every waking minute at work? Do you find it difficult to take time out for you? Are you constantly working in a mess?The Small Business OwnerThese people tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner.The smaller the business the harder it is for the owner to delegate these functions because they
EKS - Waiting to create! I have just then completed my Diploma in Advance Management in Energo Cybernetic Strategy (EKS).Though I was much convinced about the success principles of EKS, I wanted to conduct some business experiments.I applied the EKS knowledge to my products and services one by one and understood that it could create miracles as promised in the course materials. So, it gave me great confidence to advice yo
Customer Respite means creating either a physical space for the customer to relax, or at a minimum making the environment inside your store less rushed so they can mentally relax.
Surprise Upgrade is creating a pleasant and unexpected reward for your customer. Classic rewards-driven marketing tells us that the primary way to upgrade or reward customers is to tie the upgrade to a purchase. The simple but effective punch-card at the corner donut shop or coffee house is the most common means for small business to achieve thi
Jack, downsized from his last job, was frozen in a place called Apathy. Had been for months now. Knew he had to get moving, had to find a job, but … just couldn’t seem to get his act together. Oh, he’d tried … a little. But his lack of immediate success just made him that much more apathetic.Listless, almost indifferent, he dithered, wasting time on unrelated tasks. Found excuses not to move forward. Procrastinated …
Customer Respite means creating either a physical space for the customer to relax, or at a minimum making the environment inside your store less rushed so they can mentally relax.
Surprise Upgrade is creating a pleasant and unexpected reward for your customer. Classic rewards-driven marketing tells us that the primary way to upgrade or reward customers is to tie the upgrade to a purchase. The simple but effective punch-card at the corner donut shop or coffee house is the most common means for small business to achieve th
Sometimes Tow companies can be your best friend and get you out of a real jam. Other times a tow company hands you a bill, which makes your life hard. Or you remember them from a negative experience such as towing your car from a no parking zone or after an accident. Thus often, towing companies are not looked on so favorably.Nevertheless it behooves every business to maintain community goodwill and a positive image and therefore public
Surprise Upgrade is creating a pleasant and unexpected reward for your customer. Classic rewards-driven marketing tells us that the primary way to upgrade or reward customers is to tie the upgrade to a purchase. The simple but effective punch-card at the corner donut shop or coffee house is the most common means for small business to achieve th
The PrincipleI remember reading about the Rhino Principle in Forbes Magazine a few months ago. The basic theme behind it is doing what the rhino does best: Charge! The rhino as an animal has survived for so many years because of its undying single-mindedness and natural aggressiveness towards achieving a single goal. The rhino is not particularly clever, nor is it unsusceptible to the other animals in the Savannah. However, it takes init
In Part 4 we discuss the idea of designs that are similar for home and office.Architectural Designs Intersecting with Home LifeI believe that there will be a "blending" of the home and work office. There is an increased need for "home" offices to be set up in a similar fashion to the office for telecommuters and those who work at home. There are many who regularly correspond with people on other continents and they are going to re
But you can also upgrade customers randomly. If done consistently, a high percentage of your good customers will experience these upgrades. The overall impression of your business as a company that cares will increase both among the current customer base and the new customers who visit your shop.
The first thing to do is brainstorm a mix of both Customer Respite Areas and Surprise Upgrades. Here are five examples from various businesses:
Type of
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