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Casual Articles - Small Business Marketing Strategy - Build Brand Integrity
Everyone uses it, but is it the best way to present your information? Most people who use PowerPoint or give Presentations have not had much, if any, public speaking or presentation skills training. However, we tend to copy what others are doing. I would like to suggest stop doing what everyone else is doing and do it right. The following steps w
A lot of home-based business owners don’t fully understand the concept behind press releases, or realize the impact a simple press release can have on their small business.A press release is an announcement, such as a business name change, upcoming event, a special sale, etc., or it can be an account of a news story that is sent to newspapers, n
Most small companies stand squarely behind their product or service. Small companies across the globe are known for their service and their dedication to keeping their customer happy. Small business nearly always outshines big business when it comes to customer satisfaction. Small business makes it right.
How often does the CEO of BigCorp pickup the phone when we call in? How often does anybody in BigCorp’s telephone answering center even see the CEO? Most of them don’t even know her name, and probably live half a country--or half a world--away.
But you know small business is different. In a small business most employees can at least sight-recognize the owner. They’ve probably seen her with her kids or husband. They can call her by first name.
This familiarity grants the small business owner and the Chief Marketer an overlooked marketing advantage over BigCorp: you are much closer to your customer because you are much closer to your employees.
You already know it is vital to leverage this proximity to listen to your customer; to uncover her needs and wants (especially her wants), and then shift your merchandising and marketing to sell her what she wants. This is customer relations 101. But please don’t forget this same nearness to the customer also allows you to whisper in her ear--not sweet nothings, but rather a gentle reminder of what you stand for. A little suggestion that you are there for her, and if there’s any problem with what she’s just paid for you’re standing by to make it ri
By attending to an effective, well-structured Business Improvement Program (BIP), business owners are able to learn elaborate, reliable marketing and business management techniques with minimal time and effort. A solid, coherent Business Improvement Program can easily make the difference between a poorly managed, low-rewarding, average business and a p
How often does the CEO of BigCorp pickup the phone when we call in? How often does anybody in BigCorp’s telephone answering center even see the CEO? Most of them don’t even know her name, and probably live half a country--or half a world--away.
But you know small business is different. In a small business most employees can at least sight-recognize the owner. They’ve probably seen her with her kids or husband. They can call her by first name.
This familiarity grants the small business owner and the Chief Marketer an overlooked marketing advantage over BigCorp: you are much closer to your customer because you are much closer to your employees.
You already know it is vital to leverage this proximity to listen to your customer; to uncover her needs and wants (especially her wants), and then shift your merchandising and marketing to sell her what she wants. This is customer relations 101. But please don’t forget this same nearness to the customer also allows you to whisper in her ear--not sweet nothings, but rather a gentle reminder of what you stand for. A little suggestion that you are there for her, and if there’s any problem with what she’s just paid for you’re standing by to make it r
Cruising along the highway in his white Taurus, our young salesman finds himself deep in thought. Although he is heading to his next sales presentation, he is not thinking of sales at all. His mind is filled with thoughts of his family.Flipping down the visor above his head, he looks at the picture he taped there almost two years ago. It is a
This familiarity grants the small business owner and the Chief Marketer an overlooked marketing advantage over BigCorp: you are much closer to your customer because you are much closer to your employees.
You already know it is vital to leverage this proximity to listen to your customer; to uncover her needs and wants (especially her wants), and then shift your merchandising and marketing to sell her what she wants. This is customer relations 101. But please don’t forget this same nearness to the customer also allows you to whisper in her ear--not sweet nothings, but rather a gentle reminder of what you stand for. A little suggestion that you are there for her, and if there’s any problem with what she’s just paid for you’re standing by to make it r
A few days ago, a client (let's call him George) asked me whether his marketing is "professional enough." He was worried that his text was "too personal" and didn't make his company look like a large company.George is a very funny, likeable, insightful person. His email newsletter is extraordinarily humorous and real. He's always telling stories
You already know it is vital to leverage this proximity to listen to your customer; to uncover her needs and wants (especially her wants), and then shift your merchandising and marketing to sell her what she wants. This is customer relations 101. But please don’t forget this same nearness to the customer also allows you to whisper in her ear--not sweet nothings, but rather a gentle reminder of what you stand for. A little suggestion that you are there for her, and if there’s any problem with what she’s just paid for you’re standing by to make it r
Nursing is a noble profession chosen by those who like working with people and who care enough about them to help them enjoy good health. A career in the field of nursing would include the professions of nurse assisting and nursing for adults and seniors as a nurse practitioner or registered nurse.People who are interested in pursuing this caree
But why bother telling her, anyway? Why can’t your excellent service speak for itself? Simple--your services or products don’t have a voice. Your customers speak for you; and it’s your job to supply them with the tools--the words--to use when they speak for you. Because as you are painfully well aware, it isn’t just BigCorp you are up against. You know you’re competing with those other small businesses in your market that have great service and integrity, too. They match you on price; they do their best to match you on service. Your best competitor is almost as good as you--probably backs her service as well as you. You must tell your customer the super job you are doing.
So, learn to separate yourself from the rest of the pack running in your market. Learn to whisper “sweet somethings” in your customer’s ear that will help her remember your company. Give her the words to tell her friends--a Brand Banner to wave.
Remember, integrity is a vital element of your small business brand.
Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
© 2006 Marketing Hawks
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