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    IT Marketing: A Case Study
    I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close to a $1,000 outlay (or more).Avoid Poor Positioning with IT MarketingBut, it was one of the worst ads for positioning that I've ever seen. To prevent you from making the same IT marketing mistakes, I'm going to point out a couple of the biggest problems I saw. The headline read: “Computer Repair, I Come to You.” “I Come to You” isn't a unique benefit anymore. If you're doing strictly retail, of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. With B2B, no one is going to lug their 25-node LAN into your shop to have you work on it. So “I come to you” is nothing unique… a totally wasted headline. You just lost your window of opportunity to grab someone's attention.Don't Mention Price in Your IT MarketingThen the ad went on to say: “Computer Repair A+ and Mi
    ).

    Throwing out unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t.

    Reviewing your ‘tasks’ on your to-do list or in your Outlook file and removing those tasks that simply won’t be completed.

    Entering details into your contact management system of the business card pile that is gathering dust on your desk.

    Spending 15 minutes cleaning the top of your desk, removing unnecessary stationery, putting away files, cleaning the dust off your family photo, throwing away empty water bottles and wiping down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!

    Hold a team development activity

    If you manage a team of people, allocate some time to meet for lunch at cosy restaurant with a warm fireplace and delicious food or bring food to share for lunch and conduct a meeting in your conference room. Sp

    Develop Your Curiosity And Increase Profits
    If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things internet business people want to know:- How can I get more traffic to my site? - How can I get more sales from my site? - What can I do to make my site successful? - How can I convert more browsers into buyers? - What are my competitors doing that I can learn from?As an internet marketer I'm curious about how to answer these and other questions. You should be too.Curiosity can give you information you need to make your business more successful. Let's say you're curious about getting more traffic to your site. So you start typing in keywords to your favourite search engine such as:- Increase traffic - More visitors - Increase hits - Web trafficWhat do you find? Well you'll find sites that might have some valuable information or resources you can use for your business. You should look at some. Remember keep your curiosity
    The crazy holiday season… why does it make our heart beat faster knowing we have so much more ‘to do’ and so little time to achieve it all? Why is it we both love and hate this time of year? We place high expectations on ourselves and others during the holiday season however there are ways to be more productive during this holiday season.

    The holiday season is not the time to slow down your business development activities or stop networking because we still have budgets, goals and targets to achieve. How do you handle the ‘unproductive’ attitude that holiday season brings? How can you juggle vacation schedules? Historically, the holiday season may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve for next year…not this year! Decide to make this your most productive holiday season ever, here are some strategies that will help you do that and continually grow your business and set up a productive 2007.

    Make 2007 your best year yet

    Book a two-hour appointment with yourself to begin planning for next year to include cash flows, targets and staff development activities. Determine what you need to achieve to make 2007 your best year yet. This business plan should not be collecting dust in your bottom drawer - it is a living document to be used as a guide for you and your team.

    Review your marketing plan

    Invest the time and resources in creating a customised plan for your business. If you are self-employed, ask colleagues and people you trust to brainstorm ideas with you. If you have a company, ask clients, staff and colleagues what marketing activities will be effective for your business. If you created a marketing plan for this year, review your progress to date and determine what strategies will be effective again for 2007.

    Conduct focus groups

    Invite a select number of key clients to your office and ask them about your business, their expectations and experiences, and how you can better serve them. Collate the results and seek your team’s input on how to action them.

    Conduct a six-month business review

    Spend two hours reviewing your business achievements for the past six months. Ask yourself these 11 questions:

    1. How would I rate the past six months’ business performance (1-10 with 10 being the highest)?

    2. Did I achieve my financial goals each month?

    3. If not, why not?

    4. If not, what do I need to do differently in the next six months to meet my annual budget or plan?

    5. If I did meet these targets (congratulations to you), were they big enough?

    6. Have I conducted staff reviews with my team? If not, why not? And when?

    7. If so, have I rewarded my team adequately?

    8. Do I need to invest more in my team or personal development?

    9. Is my marketing plan on track? If not, why not?

    10. If not, what activities do I need to conduct to implement more marketing strategies?

    11. Have I done sufficient networking to grow my business or my connections? If not, why not?

    When you have completed these questions, create a series of tasks, actions or projects to implement some of your strategies to help you really achieve all your targets for the next six months.

    Clean up

    You have heard of a spring clean, well this is a winter clean. This clean out could include:

    Clearing, deleting or filing those read emails in your inbox.

    Unsubscribing from all those newsletters that you don’t read.

    Allocating one hour to get your paper filing up to date (if you have more than one hour’s worth, do 15 minutes per week until it is all complete).

    Throwing out unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t.

    Reviewing your ‘tasks’ on your to-do list or in your Outlook file and removing those tasks that simply won’t be completed.

    Entering details into your contact management system of the business card pile that is gathering dust on your desk.

    Spending 15 minutes cleaning the top of your desk, removing unnecessary stationery, putting away files, cleaning the dust off your family photo, throwing away empty water bottles and wiping down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!

    Hold a team development activity

    If you manage a team of people, allocate some time to meet for lunch at cosy restaurant with a warm fireplace and delicious food or bring food to share for lunch and conduct a meeting in your conference room. Spe

    Planning for Every Emergency
    Accidents happen! But even minor mishaps can be major catastrophes for small business owners. Every year, thousands of companies are unprepared for the interruption caused by a minor fire, flood, and burglary or computer meltdown.According to a recent NFIB National Small Business Poll, man-made disasters affect 10% of small businesses, whereas natural disasters have impacted more than 30% of all small businesses in the USA . Creating, and implementing a Business Continuity Plan will ensure your business survives any disaster; man-made or natural.While the details of the plan will vary from business to business, the main elements are the same. A well thought out plan begins by evaluating different types of disasters or events. How likely is it to occur, and what are the potential impacts? Hurricanes are unlikely here in Indy, but Tornados and high winds (as evidenced by the damage to the Regions Bank building this spring) are very likely.Once you have analyzed the risks, it is easier to outline a plan which will help you resume operations quickly, take care of clients and employees, and minimize the financial impact of the disaster.W
    ually grow your business and set up a productive 2007.

    Make 2007 your best year yet

    Book a two-hour appointment with yourself to begin planning for next year to include cash flows, targets and staff development activities. Determine what you need to achieve to make 2007 your best year yet. This business plan should not be collecting dust in your bottom drawer - it is a living document to be used as a guide for you and your team.

    Review your marketing plan

    Invest the time and resources in creating a customised plan for your business. If you are self-employed, ask colleagues and people you trust to brainstorm ideas with you. If you have a company, ask clients, staff and colleagues what marketing activities will be effective for your business. If you created a marketing plan for this year, review your progress to date and determine what strategies will be effective again for 2007.

    Conduct focus groups

    Invite a select number of key clients to your office and ask them about your business, their expectations and experiences, and how you can better serve them. Collate the results and seek your team’s input on how to action them.

    Conduct a six-month business review

    Spend two hours reviewing your business achievements for the past six months. Ask yourself these 11 questions:

    1. How would I rate the past six months’ business performance (1-10 with 10 being the highest)?

    2. Did I achieve my financial goals each month?

    3. If not, why not?

    4. If not, what do I need to do differently in the next six months to meet my annual budget or plan?

    5. If I did meet these targets (congratulations to you), were they big enough?

    6. Have I conducted staff reviews with my team? If not, why not? And when?

    7. If so, have I rewarded my team adequately?

    8. Do I need to invest more in my team or personal development?

    9. Is my marketing plan on track? If not, why not?

    10. If not, what activities do I need to conduct to implement more marketing strategies?

    11. Have I done sufficient networking to grow my business or my connections? If not, why not?

    When you have completed these questions, create a series of tasks, actions or projects to implement some of your strategies to help you really achieve all your targets for the next six months.

    Clean up

    You have heard of a spring clean, well this is a winter clean. This clean out could include:

    Clearing, deleting or filing those read emails in your inbox.

    Unsubscribing from all those newsletters that you don’t read.

    Allocating one hour to get your paper filing up to date (if you have more than one hour’s worth, do 15 minutes per week until it is all complete).

    Throwing out unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t.

    Reviewing your ‘tasks’ on your to-do list or in your Outlook file and removing those tasks that simply won’t be completed.

    Entering details into your contact management system of the business card pile that is gathering dust on your desk.

    Spending 15 minutes cleaning the top of your desk, removing unnecessary stationery, putting away files, cleaning the dust off your family photo, throwing away empty water bottles and wiping down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!

    Hold a team development activity

    If you manage a team of people, allocate some time to meet for lunch at cosy restaurant with a warm fireplace and delicious food or bring food to share for lunch and conduct a meeting in your conference room. Sp

    Importance Of Your Job Search
    So that you can decide just how critical your job hunt is in your total life scheme, let's put a kind of frame around the importance of the effort ahead.Reflect on it.A job is not just a job. Half of you waking hours are devoted to it. Its quality ramifies through all other aspects of your life. It determines your productivity and how far you will go in achieving full self-realization. It governs your happiness, the happiness of your family, where you live, and how well. The quality of the job you land now will inevitably affect the quality of your next one. It will even determine the kind of education and opportunities your children will have and, consequently, their future prospects. Not to mention whether your retirement years will be beautiful or bleak. With all that and so much more hanging on the outcome, good sense says you should proceed with your job-finding campaign as though your life depends on it. In fact, most of it does.When you get right down to it, aiming for a really good job doesn't require more effort than setting your sights on a poor one. And aiming high leaves you in far better control of the outcome. Consequently, it is

    Conduct focus groups

    Invite a select number of key clients to your office and ask them about your business, their expectations and experiences, and how you can better serve them. Collate the results and seek your team’s input on how to action them.

    Conduct a six-month business review

    Spend two hours reviewing your business achievements for the past six months. Ask yourself these 11 questions:

    1. How would I rate the past six months’ business performance (1-10 with 10 being the highest)?

    2. Did I achieve my financial goals each month?

    3. If not, why not?

    4. If not, what do I need to do differently in the next six months to meet my annual budget or plan?

    5. If I did meet these targets (congratulations to you), were they big enough?

    6. Have I conducted staff reviews with my team? If not, why not? And when?

    7. If so, have I rewarded my team adequately?

    8. Do I need to invest more in my team or personal development?

    9. Is my marketing plan on track? If not, why not?

    10. If not, what activities do I need to conduct to implement more marketing strategies?

    11. Have I done sufficient networking to grow my business or my connections? If not, why not?

    When you have completed these questions, create a series of tasks, actions or projects to implement some of your strategies to help you really achieve all your targets for the next six months.

    Clean up

    You have heard of a spring clean, well this is a winter clean. This clean out could include:

    Clearing, deleting or filing those read emails in your inbox.

    Unsubscribing from all those newsletters that you don’t read.

    Allocating one hour to get your paper filing up to date (if you have more than one hour’s worth, do 15 minutes per week until it is all complete).

    Throwing out unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t.

    Reviewing your ‘tasks’ on your to-do list or in your Outlook file and removing those tasks that simply won’t be completed.

    Entering details into your contact management system of the business card pile that is gathering dust on your desk.

    Spending 15 minutes cleaning the top of your desk, removing unnecessary stationery, putting away files, cleaning the dust off your family photo, throwing away empty water bottles and wiping down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!

    Hold a team development activity

    If you manage a team of people, allocate some time to meet for lunch at cosy restaurant with a warm fireplace and delicious food or bring food to share for lunch and conduct a meeting in your conference room. Sp

    2007 Direct Mail Marketing Strategies for Entrepreneurs
    Often small businesses are squeezed for cash flow and yet we know we must advertise if we want to expand and get new customers. As our businesses grow we know that most of our customers will continue to come from word-of-mouth advertising, where happy and satisfied customers tell their friends to shop with us and buy our products or services.Of course, first we must get the customers to make them happy so that they will go and tell a friend. This is why we must advertise, but how do you advertise on a limited budget when you are concerned about cash flow, making payroll, keeping up your inventory and paying the rent?In these series of articles I will make the case for direct-mail marketing and I will discuss what I have learned in growing our companies. As a franchisor; we started as a small company operating in a few cities and grew the business eventually operating in 450 cities, 110 markets, 23 states and four countries. All this took about 27 years; overnight success, yah sure? Sometimes we had franchisees, which were undercapitalized and we had to help them find ways to advertise to get the most bang for their buck. One method we found extre
    ely?

    8. Do I need to invest more in my team or personal development?

    9. Is my marketing plan on track? If not, why not?

    10. If not, what activities do I need to conduct to implement more marketing strategies?

    11. Have I done sufficient networking to grow my business or my connections? If not, why not?

    When you have completed these questions, create a series of tasks, actions or projects to implement some of your strategies to help you really achieve all your targets for the next six months.

    Clean up

    You have heard of a spring clean, well this is a winter clean. This clean out could include:

    Clearing, deleting or filing those read emails in your inbox.

    Unsubscribing from all those newsletters that you don’t read.

    Allocating one hour to get your paper filing up to date (if you have more than one hour’s worth, do 15 minutes per week until it is all complete).

    Throwing out unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t.

    Reviewing your ‘tasks’ on your to-do list or in your Outlook file and removing those tasks that simply won’t be completed.

    Entering details into your contact management system of the business card pile that is gathering dust on your desk.

    Spending 15 minutes cleaning the top of your desk, removing unnecessary stationery, putting away files, cleaning the dust off your family photo, throwing away empty water bottles and wiping down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!

    Hold a team development activity

    If you manage a team of people, allocate some time to meet for lunch at cosy restaurant with a warm fireplace and delicious food or bring food to share for lunch and conduct a meeting in your conference room. Sp

    Do What You Love, Love What You Do
    Everyone dreams of a life full of love and adventure. But we fill ourselves with reasons not to follow our dreams. Instead of protecting us, they imprison and hold us back. Life will be over before we know it, so now is the time to really live life and love.In Life Lessons, Elizabeth K?bler-Ross and David Kessler suggest that love is the only gift in life that is not lost and is ultimately the only thing we can really give. Start by loving yourself.1. Love Yourself. To give love, you must have love. Too often we put conditions on love. Conditions on love weigh it down and keep us from loving completely.* Be Compassionate With Yourself. Don’t judge, criticize or beat yourself up when you make a mistake. Cut yourself some slack.* Nurture Your Soul. Do things that make you feel good about yourself and make you truly glad you did them. Let the love in that’s all around. Schedule and budget for these nurturing activities; pick something that will make you feel great and do it!* Remove Barriers. Let go of conditions you place on giving and receiving love. Give love freely with no though
    ).

    Throwing out unwanted, unread journals that you have been ‘meaning’ to read, but haven’t and won’t.

    Reviewing your ‘tasks’ on your to-do list or in your Outlook file and removing those tasks that simply won’t be completed.

    Entering details into your contact management system of the business card pile that is gathering dust on your desk.

    Spending 15 minutes cleaning the top of your desk, removing unnecessary stationery, putting away files, cleaning the dust off your family photo, throwing away empty water bottles and wiping down your computer keyboard and screen. A clean and clear desk will help you be more productive any time of year!

    Hold a team development activity

    If you manage a team of people, allocate some time to meet for lunch at cosy restaurant with a warm fireplace and delicious food or bring food to share for lunch and conduct a meeting in your conference room. Spend time listening to your team, their challenges and achievements. Plan your next six months and how you will achieve the targets for the whole team.

    Implement a product or service trial

    This is the perfect time of year to try a new product or introduce a new service to your customers. Map a plan, seek team involvement and watch your customers’ reactions.

    Cancel unnecessary meetings

    If you have regular weekly or monthly project or staff meetings that don’t need to occur during the holidays, cancel them. Most people appreciate being given more time and spending less time in meetings.

    Create a list of new business development targets

    Once you have made your list, sort it into three groups: ‘spheres of influence’, those that are able to make decisions about your products or services; ‘centres of influence’, those that are already your advocates; and ‘strategic alliances’, those that you can refer business to and that can also refer business to you. Once you have your list completed, book appointments with these people to include lunch, breakfast or even a ‘tele-coffee’. Create a plan within your schedule to contact them regularly. Contact could include a phone call, email, sending them an interesting article you’ve found, inviting them to a networking event with you, sending a parcel of products or a face-to-face meeting.

    Book a ‘tele-coffee’ with your clients

    What is a ‘tele-coffee’? It is where you both make a coffee and meet by teleconference. It is a more productive way of meeting (and avoids time wasted in travel), especially if you are trying to avoid the snow. Just like a normal meeting you set an agenda, take minutes if required and agree on the outcomes.

    Shop On-line

    Avoid the stress and hassle you may feel during this busy time of year. Allocate two hours to complete your gift buying online. First make a list of those you want to buy for and some suggested gift ideas. Secondly log onto popular websites that allow you to purchase multiple products from one location (and you can save on shipping) and lastly order as much as you can from that store and request the gift-wrapping service. For a small extra charge you will receive your gifts wrapped and ready to give to someone. This is far more productive than you spending time buying the gift-wrap accessories and trying to wrap it last minute!

    Select Holiday gifts for clients

    Make a list of clients you would like to acknowledge this year. Firstly, set a gift budget. Secondly group your clients into three (3) categories (maybe gold, silver and bronze) and then determine how you will classify them i.e. by sales, by referrals or by repeat business? Once you have three lists determine a gift for each category and ask someone to order these, have them gift wrapped, a card written and delivered to your client. There are services that specialize in this at this busy time of year, take advantage of this. I use Tiffany & Co for holiday gifts for many reasons including quality, gift-wrapping and reliable delivery. My clients look forward to receiving their gift and I love to send them. Find something that represents you and your business and will stand out on their desk when it is delivered to them.

    Conduct a client appreciation event

    This does not have to be an expensive or lengthy office party, a simple elegant event is all you need to do to recognise your clients and thank them for their business. Be creative. Use your conference room and bring in an external caterer. If you are self-employed without an office space, use a popular caf? or restaurant and provide light refreshments. Just

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