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  • Casual Articles - Small Business Marketing Solution - Map out the Motion

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    actually be a region of your store that's camouflaged. These ‘hidden' spots in your shop are safe from customer detection.

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    Some things are simply a mystery and so goes the perceived role and importance that the Critical Care Transport (CCT) RN plays in the healthcare field. Other professionals seem to view us like mutts - a little bit of everything but certainly not a thoroughbred in anything.Here's an exercise to challenge you small business marketers: see how you can integrate motion into your store's environment.

    Remember, motion is the attention-getter; the successful small business marketer uses the motion with a specific customer action in mind.

    So, Map out the Motion: determine a customer behavior you'd like to influence, and then determine how to employ motion as a first step in the process.

    Is there an area of the store you'd really like to pull customers into? Perhaps there's a section that's neglected, somewhat overlooked, even by your best customers. This might actually be a region of your store that's camouflaged. These ‘hidden' spots in your shop are safe from customer detection.

    You need to change

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    e attention-getter; the successful small business marketer uses the motion with a specific customer action in mind.

    So, Map out the Motion: determine a customer behavior you'd like to influence, and then determine how to employ motion as a first step in the process.

    Is there an area of the store you'd really like to pull customers into? Perhaps there's a section that's neglected, somewhat overlooked, even by your best customers. This might actually be a region of your store that's camouflaged. These ‘hidden' spots in your shop are safe from customer detection.

    You need to chang

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    etermine a customer behavior you'd like to influence, and then determine how to employ motion as a first step in the process.

    Is there an area of the store you'd really like to pull customers into? Perhaps there's a section that's neglected, somewhat overlooked, even by your best customers. This might actually be a region of your store that's camouflaged. These ‘hidden' spots in your shop are safe from customer detection.

    You need to chang

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    e store you'd really like to pull customers into? Perhaps there's a section that's neglected, somewhat overlooked, even by your best customers. This might actually be a region of your store that's camouflaged. These ‘hidden' spots in your shop are safe from customer detection.

    You need to chang

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    actually be a region of your store that's camouflaged. These ‘hidden' spots in your shop are safe from customer detection.

    You need to change that.

    One benefit of using motion is the cost: there are many effective ways to snag the customer's eye without spending oodles of money. A simple oscillating fan with some brightly-colored streamers taped to it seems almost quaint; but if it's the middle of summer and you're trying to steer customers towards the lawn chair and table umbrella display in the back of the store what better way to instantly signal the route to them? Yes, signage is important. So are seasonal, holiday, or sports-themed displays. Motion is just one more tool in you marketing toolbox.

    So the exercise at hand is quite

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