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  • Casual Articles - Small Business Marketing Strategy - Use Your Industry Trade Pubs

    Are You Making it Fun at Work?
    Almost all of us love to play games. Toddlers are intrigued by games of manipulating colorful shapes. Seniors crowd bingo halls. Every generation plays games of skill and games of chan
    and post it with pride) is to send a copy to the business contact at your local newspaper.

    Of course, the press reports news. It will help you make the papers if you have some.

    Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and em

    How to Get and Use Testimonials That Will Rock Your Business Results
    Getting the RIGHT testimonials the RIGHT way, and using them the RIGHT way will explode your marketing and sales results, plus they will explode follow-up sales with the customers who gave
    As the Chief Marketer for your small business you're acutely aware of the vital importance of word of mouth advertising in building your brand. You know how critical it is to incent your employees and your customers to become promoters for your company. About ? of what we write in our articles stresses this vital concept. This month our focus is on another key group of people which can help spread the word about your small business brand: the press.

    We're not talking about your small business making CNN anytime soon. But, it's reasonable to expect you might land a quote in one of your industry's nationally read magazines or websites. But what good will that do, if you sell only locally?

    Well, for one thing, you can highlight your quote, frame it, and post it with pride where your customers can see it. And for goodness sake, don't just hang it in your office--mount it for the world to see. Being quoted in a national publication, even if most of your customers haven't heard of it, gives your business credibility.

    Once that article gets published in the national industry trade press, the immediate next action (after you frame it and post it with pride) is to send a copy to the business contact at your local newspaper.

    Of course, the press reports news. It will help you make the papers if you have some.

    Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and emp

    Effective Presentations - 5 Immutable Laws of Developing Speaker's Notes
    In my early days of making presentations, I always thought that notes of presentation or speaker’s notes are not necessary since I have prepared very thoroughly. But as my schedule becomes
    cles stresses this vital concept. This month our focus is on another key group of people which can help spread the word about your small business brand: the press.

    We're not talking about your small business making CNN anytime soon. But, it's reasonable to expect you might land a quote in one of your industry's nationally read magazines or websites. But what good will that do, if you sell only locally?

    Well, for one thing, you can highlight your quote, frame it, and post it with pride where your customers can see it. And for goodness sake, don't just hang it in your office--mount it for the world to see. Being quoted in a national publication, even if most of your customers haven't heard of it, gives your business credibility.

    Once that article gets published in the national industry trade press, the immediate next action (after you frame it and post it with pride) is to send a copy to the business contact at your local newspaper.

    Of course, the press reports news. It will help you make the papers if you have some.

    Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and em

    Wholesale Tea: A Market of Possibilities
    As the business world grows, the physical globe shrinks as products from all nations become business opportunities for companies of all sizes. A wide variety of items are available and re
    te in one of your industry's nationally read magazines or websites. But what good will that do, if you sell only locally?

    Well, for one thing, you can highlight your quote, frame it, and post it with pride where your customers can see it. And for goodness sake, don't just hang it in your office--mount it for the world to see. Being quoted in a national publication, even if most of your customers haven't heard of it, gives your business credibility.

    Once that article gets published in the national industry trade press, the immediate next action (after you frame it and post it with pride) is to send a copy to the business contact at your local newspaper.

    Of course, the press reports news. It will help you make the papers if you have some.

    Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and em

    Multi-Purpose Marketing - The 2-In-1 Promotional Product
    Recently, in both the entertainment and promotional products industries, companies and individuals have started using promotional products to function in more than one way—thus getting mor
    our office--mount it for the world to see. Being quoted in a national publication, even if most of your customers haven't heard of it, gives your business credibility.

    Once that article gets published in the national industry trade press, the immediate next action (after you frame it and post it with pride) is to send a copy to the business contact at your local newspaper.

    Of course, the press reports news. It will help you make the papers if you have some.

    Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and em

    Create a Personal Touch by Sending Corporate Christmas Card
    The corporate Christmas card is more common than ever, especially since market research studies have shown that customers really do appreciate the personal touch when contacted by business
    and post it with pride) is to send a copy to the business contact at your local newspaper.

    Of course, the press reports news. It will help you make the papers if you have some.

    Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.

    © 2006 Marketing Hawks

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